Ultimate Course Launch 2023 – Luisa Zhou

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Are you tired of having to make money on someone else’s terms? Drained from being forced to trade your time for income? Craving more time and freedom for yourself?

Here’s how Ultimate Course Launch will help you…

Create Financial Freedom Without Having to Add a Single Client Call or Work Meeting to Your Calendar…and Instead, Get Sales Notifications While You’re Enjoying a Beach Day with Your Family

Ultimate Course Launch is the only proven, comprehensive system for successfully creating and selling a course or group program…

…That’s designed specifically to work without requiring a massive audience or a completed product—so you can quickly start leveraging your time and making money on your own terms.

Maybe you’ve been wanting to create your own course for a while now. But there are a lot of steps and potential pitfalls and you don’t want to waste your time, so you’d like a clear plan of action.

Maybe you’ve even been at it for a while and are tired of trying things that aren’t working.

Or, maybe you’re in the happy minority and have made some sales already. But you’re still not where you want to be.

You see, quickly and successfully selling a course has a lot more to do with how you go about selling it… and little to do with how much time you spend creating it, how big your audience is right now, or even how strong your marketing and sales skills are to start with.

I started with no course and less than 100 subscribers. Following UCL, I got 12 sales!

— Lisa S., Advertising Course

I wasn’t sure if I was ready (I didn’t even have a course!) but I did it scared… and I made $7,952 in sales!

— Li L., Career Course

From no course to $12,905…my first 5-figure month! I can’t believe how quickly it happened!

— Dr. Tracy T., Branding Course

Why Most Advice is Actually Setting You Up to Fail

The online education industry is booming, like never before. (In fact, the latest data put it at $240 billion…and growing.) And I’m sure you’ve seen new courses springing up left and right.

So why does it feel like it’s so hard for you?

Because all that opportunity has also created a massive obstacle for new course creators:

Everyone wants a piece, so you’ve got a lot of competition.

And, even worse, there are already a lot of bad courses in your industry that might have left your ideal clients feeling skeptical and jaded.

Sure, it’d be a lot easier to rise above the noise if you already had an established reputation, tons of testimonials, and a massive audience. Or at least some killer marketing and sales skills.

Too bad no one starts with any of that.

And yet, most of the advice on creating and selling a course relies on at least one of those advantages, like…

• Just do a webinar: But they don’t tell you that selling via webinars is a skill in of itself. For example: it took me over 20 tries before I made my first webinar sale. And another 20 before I figured out how to do it consistently.
• Just send some emails: To put this into perspective…writing an email that stands out and makes sales on its own takes so much time and practice to master, that copywriters who can do it? Get paid 5- to 6-figures for their work. Not to mention the fact that you need a large email list to actually send the emails to.
• Just run ads: Ha…if you’ve tried this, then you already know that there are a lot of moving pieces to running profitable advertising campaigns. Which is why most people lose money instead of making it.
• Just create a “funnel”: A good funnel actually usually requires all of the above components, so if you haven’t even mastered any of them yet…well…that math isn’t hard to do.

Basically…None of these are great options for someone new to the e-learning business.

Which is why I created the Ultimate Course Launch system

The first time I used it, I went from no product and a tiny audience to $8,000 in just a few weeks.

Without having to add a single client call to my calendar.

The second time, I made $101,000.

And the third?

$800,000.

Since then, this system has helped 1,000+ people successfully create and sell their own courses and programs from scratch, in basically any industry you can think of: from coaching, to book publishing, to energy healing, to admissions consulting, to marketing, and so much more.

No matter the industry, their results were the same:

Life-changing 4-, 5- and even 6-figures — on their own terms.

How Can You Succeed Even if You Have a Small Audience, Little Time, and Haven’t Done This Before?

Because Ultimate Course Launch uses a special sales strategy that doesn’t rely on your existing audience size, time, or reputation…

It doesn’t matter if you have a small or even non-existent audience…because you can grow your audience through selling your course. (In fact, you’ll see how this might even help you create more intimacy with the audience that you do build…and leverage it to make way more sales.)

You don’t need a lot of time…because there’s a simple way to create a high-quality course very quickly, even if you’ve never created one before, that also helps you get the best testimonials and highest client satisfaction.

It doesn’t matter if you don’t yet have killer marketing or sales skills, or an established reputation…because there’s something your ideal clients care about way more than all of those things, and it’s something that you have right now. You just have to know how to use it to instantly stand out and build the kind of trust that quickly leads to sales, which I’ll teach you.

Ultimate Course Launch is the only proven, step-by-step system to successfully create and sell your course—so you can have financial freedom on your own terms—that works no matter where you are in your business right now.

By the end of Ultimate Course Launch, you’ll have:

• A finished course that your clients love (with tech setup done and rock solid sales strategy in place)
• An inbox filled with sales notifications…and cherished memories of what you were doing (not working) when you saw those notifications
• A system for consistently hitting your income goals, on your terms
• Completely empty days on your calendar to do with as you please…whether it’s to finally take a day for yourself, veg out on the couch for a day, or at last do that family activity you’ve been talking about

How do we make that happen?

Let me walk you through it…

Module 1

Set Up for Success

Even with the best sales strategy in the world, you can’t sell a course that no one wants. In this module, I give you a step-by-step roadmap to come up with a best-selling offer.

• Quickly identify what course to create and how to package it, even if you have no idea right now. (Hint: Contrary to popular advice, it’s not about figuring out an idea. It’s about learning how to package what you already know into a course that people want. My Fail-Proof Course Generation Framework will show you how)
• Set the perfect price for your course to maximize your profits. (Pricing too high will cost you sales, while pricing too low will leave money on the table…both of which are easily avoided with my Perfect Price Cheatsheet)
• Identify who your ideal clients are…so it’s easy for you to make sales. (You won’t have to post surveys in random groups or beg strangers for research interviews. I’ll show you what to do instead—that’ll ensure you get all the information you need)
• Instantly stand out and capture your audience’s attention—and thus desire to buy—no matter how crowded your market is. (It’s all about being able to explain clearly what makes you different. I’ll show you how with my Secret Sauce Formula. Otherwise, it doesn’t matter how good your product actually is…because it won’t be clear to your ideal clients why they should buy from you)
• Save yourself a lot of wasted time and effort by making sure you’re not creating a course that won’t sell—which is a lot more common than you might think! (In fact, there are only 3 types of courses that sell, no matter the industry, and if your course isn’t one of them, nothing else will matter because you won’t make sales)

(Value $997) Included in Ultimate Course Launch

Module 2

Create a Great Course…Quickly

If you’ve never created a course before, how do you create a stellar product on your first attempt? Most first-time course creators get this wrong, which is why they either burn out and never finish their course, or, create a course that ruins their reputation—because it doesn’t deliver results. Neither of which you’ll have to worry about with UCL…

• How to ensure your clients get great results and you get amazing testimonials. (Contrary to popular un-wisdom, this has nothing to do with how well you know what you’re teaching, or how much “value” you give in the course. It’s about teaching your course in a way that motivates your clients to actually take action and get results. Which I’ll show you how to do using my Optimal Teaching Techniques.)
• The simple strategy that will make your course creation process quick, simple…and even enjoyable. (This is how I finished my first course in just a few hours…while also creating such a high-quality product that it had an unheard-of 90% student success rate)
• A Complete Tech Guide that makes setting up your course simple and easy…no matter how “un-techy” you might be. If you have no idea how to set up the tech for hosting, delivering, or creating your course, this comprehensive lesson will walk you through everything you need

(Value $997) Included in Ultimate Course Launch

Module 3

Sales…As In, Making Lots of Them

Successfully selling your course requires mastering a lot of moving pieces. As you can imagine, it can be incredibly overwhelming…IF you don’t have a proven plan of action to follow. Good thing that’s exactly what you get with UCL, so that you can…

• Clearly demonstrate your expertise, your course’s value, and its effectiveness using the powerful sales page you’ll be able to create following my proven Sold-Out Sales Page Formula. With this, you’ll be able to bring in your ideal clients without having to rely on doing sales calls yourself or hiring a high-maintenance copywriter (who may or may not even be good)
• Make sales with ease using the proven, highly converting email templates in the All-You-Need Sales Emails Swipe File. This is literally “plug and play” email writing for every type of email you’ll need to sell your course (Students say this is worth the course investment all by itself!)
• Learn how to set up a complete sales process that automates the entire “making sales and getting paid” part for you, including little-known pieces that’ll boost your results…like the 3 checkout page tweaks that could easily add a few more sales to your bottom line
• How to virtually eliminate buyer’s remorse by making one simple change that most course creators overlook. So your customers feel that purchasing your course is the best decision they’ve ever made, don’t ask for refunds, and go on to get amazing results (which also means that you get amazing testimonials and build your reputation)

(Value $997) Included in Ultimate Course Launch

Module 4

Get Your Challenge Right

Even if you had the greatest course in the world, it wouldn’t matter if no one knows about it. In this module, the crown jewel of UCL, you’ll learn my often-imitated-but-never-duplicated Challenge strategy for quickly selling your course no matter where you are in your business right now.

And once you do, you’ll see how having the right strategy—this one—is why it doesn’t matter how small your audience might be right now…because you’ll be able to grow quickly through selling your course.

• Quickly grow your audience using The Ultimate Traffic Plan so that you can start making sales quickly no matter how small your audience might be right now
• Plan a challenge launch that generates 10x the sales of other strategies with my step-by-step breakdown of how to plan your challenge set up, prompts, rules, and environment…with an actual example and detailed analysis. After this, you’ll see why other challenges or strategies don’t even come close…and have the sales to prove it too
• Learn how to quickly turn an ideal client from stranger to passionate client…in just a few days. Knowing this—and why common un-wisdom about it taking longer is completely wrong—will be key to your being able to grow your business quickly while your competitors fall behind because they’re too busy “nurturing” their ideal clients to death (by boredom)
• Feel like you have a launch project manager holding your hand and telling you exactly what to do and when, with the complete Pre-Launch calendar, email templates, and planning guide…so you’re able to completely sidestep the typical launch overwhelm

(Value $997) Included in Ultimate Course Launch

Module 5

Launch Time!

Faster than you might think possible, it’ll be go time…

So you can finally experience the freedom, income, and impact that you’ve been dreaming of (although fair warning: your results might exceed even your wildest dreams).

• Finally…make money on your own terms, with every aspect in your control. We’ll break it all down into simple and doable steps, with a pre-set launch calendar (so all you have to do is follow it), mapping out your income goals (and how to hit them), and a detailed launch checklist (so it’s as simple as checking off each to-do)
• Close your launch with the most sales possible via a smooth transition from your Challenge to making sales. The best way to do that is through a well-planned Challenge Finale, which can boost sales by up to 60%. I’ll walk you through your own profitable Finale with a step-by-step template.
• How to virtually eliminate any chance that you won’t make sales. Contrary to popular belief, your sales results are a lot more within your control than you might think. I’ll show you how using my Launch Fail-Safe Protocol…which I’ve used to boost sales by up to 90%
• Want to make even more sales? Use these 6 advanced Launch Boosters that’ll squeeze every drop of profitability possible from your launch. (I especially love Booster #2, which is so easy and fun to do, requires very little additional work, and best of all…can create an avalanche of sales almost immediately)

(Value $997) Included in Ultimate Course Launch

Module 6

Make Your Course Work for You

One profitable launch is great, but you know what’s way better? Having an asset that continues to generate income for you…consistently.

Most launches end when the cart closes, and that’s a big problem because there’s a fortune to be made in the post-launch. You’ve done all the hard work…so why shouldn’t you reap all the benefits possible?

• How to double your initial course revenue AFTER the launch. A proven process for selling more to students who want it, whether that’s your next course or your coaching/consulting services. Plus, how to do it right so it’s not pushy, salesy, or awkward…as a poor attempt can ruin a previously-great customer relationship
• The #1 “secret” to making more course sales every time you launch. (Hint: It’s the same reason football players study their games.) I’ll also give you my simple tool for analyzing every aspect of your “launch play” so you can exponentially improve each subsequent launch. This is how I was able to scale so quickly from $8K to $100K to $800K in sales…in less than a year
• The reason some courses have a disproportionately large number of testimonials and happy students…and as a result, a disproportionately large number of sales. With my Course Email Sequence and Effective Testimonial Formula, you’ll ensure that your course becomes one of those…so that it becomes easier and easier for you to sell it…instead of becoming one of the majority that eventually disappears into no-sales oblivion because it can’t build a strong reputation

(Value $997) Included in Ultimate Course Launch

Have we been properly introduced?

Hey there. I’m Luisa Zhou, a multi-passionate entrepreneur and 7-figure business owner

After being widely recognized for my world-class programs; creating a supportive email community of 100,000 entrepreneurs; and helping 1,000+ clients build their own online businesses, it’s safe to say I know a thing or two.

But just a few years ago, I was where you might be now now: trapped trading my time for money.

I knew that if I was serious about creating true freedom—of time and money, packaging my knowledge into a course was the best way.

So I spent many, many years—including late nights, vacations, and family time—hunched in front of my computer creating a step-by-step system to finally make it happen. (Not to mention the tens of thousands of dollars I also spent testing it to make sure it would work for you too.)

Today, that same system has helped 1,000+ people create true freedom for themselves too.

UCL contains proven techniques that work, no matter your specific situation. If you want to successfully sell your own course, and quickly, the UCL system will get you there.

And hey, I get it. If you’re excited to make money on your own terms, but still have a few fears…

Here are 5 reasons you might be hesitating—and if so, what you need to know

REASON #1

“I’m not sure I have a good course idea in me”

If you’re being paid for your experience or knowledge right now—whether that’s by your coaching/consulting clients or by your employer—there’s a way to package that hard-earned expertise into a course.

So, contrary to popular un-wisdom, you don’t need an “idea!” You just need to learn how to package what you already know into a course.

Not only will you learn how to do that in UCL…I’ll also show you how to do it in a way that’s unique and attractive to buyers, so that your course instantly stands out from the noise.

Join UCL to get clear on your course offer using The Secret Sauce Formula…

REASON #2

“I’m worried I won’t see results quickly enough”

Look, I know it would feel reassuring to hear me say something like, “In the next 90 days, you’ll make X amount of money.” But you know by now I’ll always give it to you straight, and the truth is that I simply can’t. (You know what they say about things being too good to be true anyways.)

What can I say for sure?

Ultimate Course Launch is the fastest, most effective way to create your course and sell it, for true financial freedom. And that’s been proven consistently over many years, students, and industries.

I don’t know about you, but I’ll take that kind of proof over big claims any day of the week.

And with that, there’s one more thing I can say with absolutely certainty:

Fast action takers will see fast results…and slow action takers will see slow results. Which camp will you fall into?

Join UCL to take fast action and get fast results…

REASON #3

“I don’t know if it’s really possible to create a successful course in my industry”

E-learning is a multiple hundred billion dollar industry, with a massively diverse range of offerings, like…

How to ace an audition, meditation, how to live in a 120-foot camper, how to create your own comic, survival lessons from “The Walking Dead,” dinosaurs…and much more.

I promise you:

You’re not that special that your industry is an exception. (Which is a good way!)

Plus, no matter what industry you’re in, consumer psychology and behavior remain the same. That’s why UCL has been able to 1,000+ students in countless different industries. If your industry deals with people, this will work for you.

Join UCL so you can start making money on your own terms…

REASON #4

“I don’t have a big list (or any list) to sell to”

It doesn’t matter how small (or even nonexistent) your audience might be right now. Through the unique Challenge Launch Strategy I teach you in UCL, you’ll learn how to quickly build your audience and convert strangers into customers in just a few days…so that you make sales no matter how small your audience is right now.

Join UCL and grow your audience THROUGH launching your course…

REASON #5

“I’m scared this might not work for me…”

So…this might sound like a brag, but honestly, it’s just math:

Nobody has had the success in launching that I’ve had. That means what I teach you in this course is unlike anything that you’ve learned before.

It contains the most effective way to quickly and successfully create and sell your course — and it’s backed by literally millions of dollars that have been made using it.

The results speak for themselves:

Within my first year, I’d made over $900,000 in sales from launching alone. Every time I’ve used this system, I’ve added multiple 6- to 7-figures to my bottom line.

And it’s not just me. Over the years, it’s also helped 1,000+ students in countless different industries make millions more through their own courses.

In the process, these people have transformed their lives forever by finally being able to make money on their own terms and create true financial freedom.

I can give you proof all day long. But ultimately, it comes down to this…

Will you make the decision to make UCL work for you?

Get Ultimate Course Launch 2023 – Luisa Zhou, Only Price $299

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