Become Great At Marketing Strategy – Lindsey Christensen – ConversionXL

Question and Answer

What is your marketing department?

your marketing department is Turn into a valuable profit center For many companies, marketing strategy can feel like a black box..

How does your marketing department Turn?

Turn your marketing department into a valuable profit center For many companies, marketing strategy can feel like a black box.

What is one-size-fits-all approach,?

one-size-fits-all approach, is Because there’s no even smart marketers wonder where to start..

How does one-size-fits-all approach, no?

Because there’s no one-size-fits-all approach, even smart marketers wonder where to start.

What is level marketers?

level marketers is For junior and mid- especially, crossing the gap from individual contributor to strategic leader can seem insurmountable..

How does level marketers crossing?

For junior and mid-level marketers especially, crossing the gap from individual contributor to strategic leader can seem insurmountable.

What is It’s?

It’s is time we change that..

How does It’s change?

It’s time we change that.

What is the right approach?

the right approach is With and a few key frameworks, you can learn to think like a strategist and turn marketing into a key growth engine for your business..

How does the right approach can learn?

With the right approach and a few key frameworks, you can learn to think like a strategist and turn marketing into a key growth engine for your business.

What is this course,?

this course, is After taking you’ll: Prioritize your marketing efforts – Use frameworks to identify the important initiatives to focus on in a sea of options..

How does this course, taking?

After taking this course, you’ll: Prioritize your marketing efforts – Use frameworks to identify the important initiatives to focus on in a sea of options.

What is a tangible impact –?

a tangible impact – is Make Learn how to organize marketing experiments and measure results..

How does a tangible impact – Make?

Make a tangible impact – Learn how to organize marketing experiments and measure results.

What is respect and recognition?

respect and recognition is Earn from management – Gain a greater understanding of stakeholder roles and how to communicate effectively..

How does respect and recognition Earn?

Earn respect and recognition from management – Gain a greater understanding of stakeholder roles and how to communicate effectively.

What is Knowing marketing strategy?

Knowing marketing strategy is makes you more valuable No matter your role, Marketing Strategy is an invaluable business skillset..

How does Knowing marketing strategy makes?

Knowing marketing strategy makes you more valuable No matter your role, Marketing Strategy is an invaluable business skillset.

What is a strategist,?

a strategist, is As you’ll be leveling up your leadership abilities – you’ll become a key team member who can provide focus, guidance, and clear communication across yout organization..

How does a strategist, be leveling?

As a strategist, you’ll be leveling up your leadership abilities – you’ll become a key team member who can provide focus, guidance, and clear communication across yout organization.

What is This course?

This course is is essential for you if … You want to advance your career and start taking on more leadership roles..

How does This course is?

This course is essential for you if … You want to advance your career and start taking on more leadership roles.

What is You’re?

You’re is looking to join a startup as a first marketer or head of marketing, and starting from scratch..

How does You’re looking?

You’re looking to join a startup as a first marketer or head of marketing, and starting from scratch.

What is You?

You is want to feel confident pitching and discussing new strategies with your marketing team and during interviews..

How does You want?

You want to feel confident pitching and discussing new strategies with your marketing team and during interviews.

What is This course?

This course is is NOT for you if … You’re unwilling to challenge yourself, or expand your logical and creative thinking outside your comfort zone..

How does This course is NOT?

This course is NOT for you if … You’re unwilling to challenge yourself, or expand your logical and creative thinking outside your comfort zone.

What is You?

You is can’t move quickly..

How does You can’t move quickly.?

You can’t move quickly.

What is Rapid iteration?

Rapid iteration is and fast learning cycles are the key to success in marketing strategy..

How does Rapid iteration cycles?

Rapid iteration and fast learning cycles are the key to success in marketing strategy.

What is You’re?

You’re is not ready to own your results..

How does You’re not?

You’re not ready to own your results.

What is responsibility?

responsibility is Taking for business-critical decisions should be something that excites you..

How does responsibility Taking?

Taking responsibility for business-critical decisions should be something that excites you.

What is This course?

This course is is for junior to mid-level marketers who want to understand, contribute to, and eventually lead strategic marketing initiatives..

How does This course is?

This course is for junior to mid-level marketers who want to understand, contribute to, and eventually lead strategic marketing initiatives.

What is The course?

The course is starts with the beginner in mind, showing you how to start thinking about marketing strategy and apply it at your own company..

How does The course starts?

The course starts with the beginner in mind, showing you how to start thinking about marketing strategy and apply it at your own company.

What is students?

students is Enrolling should have a basic foundation in B2B marketing, including concepts like buyer personas, campaigns, and sales, plus an understanding of the most common tools used by marketing and sales teams..

How does students Enrolling?

Enrolling students should have a basic foundation in B2B marketing, including concepts like buyer personas, campaigns, and sales, plus an understanding of the most common tools used by marketing and sales teams.

What is Become Great At Marketing Strategy –?

Become Great At Marketing Strategy – is Get Lindsey Christensen – ConversionXL , Only Price $67 Course overview Your full course curriculum MARKETING STRATEGY 1..

How does Become Great At Marketing Strategy – Get?

Get Become Great At Marketing Strategy – Lindsey Christensen – ConversionXL , Only Price $67 Course overview Your full course curriculum MARKETING STRATEGY 1.

What is Marketing’s role in business In Lesson 1,?

Marketing’s role in business In Lesson 1, is we explore core marketing concepts and how they apply in product and service companies..

How does Marketing’s role in business In Lesson 1, explore?

Marketing’s role in business In Lesson 1, we explore core marketing concepts and how they apply in product and service companies.

What is you’re?

you’re is Even if familiar with these concepts, you’ll be challenged to look at things from a new perspective, seeing them as part of as an integrated whole..

How does you’re be challenged?

Even if you’re familiar with these concepts, you’ll be challenged to look at things from a new perspective, seeing them as part of as an integrated whole.

What is You’ll?

You’ll is learn: The 8 core areas of marketing, and how they support business objectives..

How does You’ll learn:?

You’ll learn: The 8 core areas of marketing, and how they support business objectives.

What is Common misconceptions?

Common misconceptions is about marketing, and how marketers fall into their trap..

How does Common misconceptions fall?

Common misconceptions about marketing, and how marketers fall into their trap.

What is 2. Creating?

2. Creating is a research plan Albert Einstein once said, “If I had an hour to solve a problem, I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” We’ll be taking a similar approach..

How does 2. Creating once said,?

2. Creating a research plan Albert Einstein once said, “If I had an hour to solve a problem, I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” We’ll be taking a similar approach.

What is Lesson 2,?

Lesson 2, is In we show you why research is the crucial first step in creating an effective marketing strategy, and give you a clear framework for gathering data and resources..

How does Lesson 2, show?

In Lesson 2, we show you why research is the crucial first step in creating an effective marketing strategy, and give you a clear framework for gathering data and resources.

What is This lesson?

This lesson is will cover: How to pinpoint the stakeholders and the role they will play in your strategy — to execute successfully, you’ll need sponsors, collaborators, and allies inside your company..

How does This lesson will cover:?

This lesson will cover: How to pinpoint the stakeholders and the role they will play in your strategy — to execute successfully, you’ll need sponsors, collaborators, and allies inside your company.

What is source key market data,?

source key market data, is How to identify and like information from internal documentation, databases, historical analytics and more..

How does source key market data, identify?

How to identify and source key market data, like information from internal documentation, databases, historical analytics and more.

What is unavailable market data -?

unavailable market data - is How to plan for Whether previous teams worked on strategy or not, you’ll need to develop some information from from scratch, to reflect your new perspective..

How does unavailable market data - plan?

How to plan for unavailable market data - Whether previous teams worked on strategy or not, you’ll need to develop some information from from scratch, to reflect your new perspective.

What is 3. Interviewing,?

3. Interviewing, is analyzing, and augmenting Executing your research plan requires analytical thinking, but with a people-focused mindset..

How does 3. Interviewing, analyzing,?

3. Interviewing, analyzing, and augmenting Executing your research plan requires analytical thinking, but with a people-focused mindset.

What is lesson 3,?

lesson 3, is In we’ll explore how to combine data analysis while nurturing interpersonal relationships at the same time – a challenging undertaking that will grow your leadership skills..

How does lesson 3, explore?

In lesson 3, we’ll explore how to combine data analysis while nurturing interpersonal relationships at the same time – a challenging undertaking that will grow your leadership skills.

What is You’ll?

You’ll is learn how to: Interview stakeholders about the market while assessing what role they’ll play in your strategy..

How does You’ll learn?

You’ll learn how to: Interview stakeholders about the market while assessing what role they’ll play in your strategy.

What is valuable insights?

valuable insights is Get from marketing data including customer profiles, competitive landscape, marketing history, and market trends..

How does valuable insights Get?

Get valuable insights from marketing data including customer profiles, competitive landscape, marketing history, and market trends.

What is the gaps?

the gaps is Fill in and augment data to get a clear picture for decision-making..

How does the gaps Fill?

Fill in the gaps and augment data to get a clear picture for decision-making.

What is 4. Using insights?

4. Using insights is to drive strategy The goal of marketing research isn’t to accumulate data, it’s to uncover key insights about what’s working, what’s broken, and what hasn’t been tried yet..

How does 4. Using insights drive?

4. Using insights to drive strategy The goal of marketing research isn’t to accumulate data, it’s to uncover key insights about what’s working, what’s broken, and what hasn’t been tried yet.

What is Lesson 4,?

Lesson 4, is In we’ll give you a framework to help find and organize your insights so they’re both useful and actionable..

How does Lesson 4, give?

In Lesson 4, we’ll give you a framework to help find and organize your insights so they’re both useful and actionable.

What is This lesson?

This lesson is will guide you through: How to organize your insights in a matrix - a document that cross-references the 8 core areas of marketing and a SWOT analysis..

How does This lesson will guide?

This lesson will guide you through: How to organize your insights in a matrix - a document that cross-references the 8 core areas of marketing and a SWOT analysis.

What is 5. Creating?

5. Creating is a cohesive strategy All your research, analysis, and consensus-building leads to this moment..

How does 5. Creating leads?

5. Creating a cohesive strategy All your research, analysis, and consensus-building leads to this moment.

What is It’s?

It’s is time to formulate your strategy..

How does It’s formulate?

It’s time to formulate your strategy.

What is areas?

areas is Which core marketing will you focus on, and for which personas?.

How does areas core marketing?

Which core marketing areas will you focus on, and for which personas?

What is you?

you is Will explore new channels, with a new spin on a value proposition?.

How does you Will?

Will you explore new channels, with a new spin on a value proposition?

What is you?

you is And how are going to tie all of this together with a unifying campaign or set of campaigns?.

How does you are?

And how are you going to tie all of this together with a unifying campaign or set of campaigns?

What is This lesson?

This lesson is will guide you through: Organizing a minimum viable marketing strategy Using an OGSM framework to align objectives, goals, strategies and measures Best practices for goal-setting and tracking..

How does This lesson will guide?

This lesson will guide you through: Organizing a minimum viable marketing strategy Using an OGSM framework to align objectives, goals, strategies and measures Best practices for goal-setting and tracking.

What is 6. Executing?

6. Executing is your plan Lesson 6 is where the rubber hits the road..

How does 6. Executing is?

6. Executing your plan Lesson 6 is where the rubber hits the road.

What is this section,?

this section, is In we’ll give you guidance on how to roll out your strategy and move into execution mode..

How does this section, give?

In this section, we’ll give you guidance on how to roll out your strategy and move into execution mode.

What is success?

success is Set yourself up for with: A kick-off meeting to build excitement and stakeholder support..

How does success Set?

Set yourself up for success with: A kick-off meeting to build excitement and stakeholder support.

What is Tools?

Tools is to keep you organized and sharing progress across departments..

How does Tools keep?

Tools to keep you organized and sharing progress across departments.

What is Best practices?

Best practices is for continuing down an agile path to success..

How does Best practices continuing?

Best practices for continuing down an agile path to success.

What is Strategy –?

Strategy – is Get Become Great At Marketing Lindsey Christensen – ConversionXL , Only Price $67 Tag: Become Great At Marketing Strategy – Lindsey Christensen – ConversionXL Review..

How does Strategy – Get Become?

Get Become Great At Marketing Strategy – Lindsey Christensen – ConversionXL , Only Price $67 Tag: Become Great At Marketing Strategy – Lindsey Christensen – ConversionXL Review.