Book Yourself Solid – Michael Port

Question and Answer

What is small business owners?

small business owners is Most are doing it wrong..

How does small business owners are doing?

Most small business owners are doing it wrong.

What is They?

They is put the cart before the horse… and try to run before they can walk..

How does They put?

They put the cart before the horse… and try to run before they can walk.

What is they’re?

they’re is And still, not getting enough of the right types of clients..

How does they’re not getting?

And still, they’re not getting enough of the right types of clients.

What is Dear Business Owner,?

Dear Business Owner, is Have you ever had to compromise to sign up a new client?.

How does Dear Business Owner, ever had to compromise?

Dear Business Owner, Have you ever had to compromise to sign up a new client?

What is you?

you is Perhaps gave a client a discount to work with you, or added extras and bonuses to persuade them that you’re worth your asking price?.

How does you gave?

Perhaps you gave a client a discount to work with you, or added extras and bonuses to persuade them that you’re worth your asking price?

What is you?

you is Have ever struggled to find enough people to work with, only to end up with clients who don’t appreciate or respect you?.

How does you Have?

Have you ever struggled to find enough people to work with, only to end up with clients who don’t appreciate or respect you?

What is you?

you is Have ever had trouble answering the question “why should I work with you? Do you feel you’re not charging what you’re worth? Are your competitors - who aren’t as good as you - getting more business than you?.

How does you Have?

Have you ever had trouble answering the question “why should I work with you? Do you feel you’re not charging what you’re worth? Are your competitors - who aren’t as good as you - getting more business than you?

What is you?

you is Do want more clients?.

How does you Do?

Do you want more clients?

What is Marketing?

Marketing is doesn’t get you clients (Gasp!) In fact, all that marketing does is create awareness about who you are and what you have to offer the world..

How does Marketing doesn’t get?

Marketing doesn’t get you clients (Gasp!) In fact, all that marketing does is create awareness about who you are and what you have to offer the world.

What is your marketing?

your marketing is Which means all might be WASTEFUL right now… For example, you might be investing in courses that teach you how to get more clients using social media, or how to write better advertising copy, or how to cold call, or how to generate leads and traffic using local search..

How does your marketing means?

Which means all your marketing might be WASTEFUL right now… For example, you might be investing in courses that teach you how to get more clients using social media, or how to write better advertising copy, or how to cold call, or how to generate leads and traffic using local search.

What is me?

me is And don’t get wrong, all of these things are important… but ONLY at the right time..

How does me don’t get?

And don’t get me wrong, all of these things are important… but ONLY at the right time.

What is you?

you is Before do any marketing at all, you’ve got to have a solid business foundation..

How does you do?

Before you do any marketing at all, you’ve got to have a solid business foundation.

What is you?

you is If don’t have a solid business foundation, then all of your marketing is for nothing..

How does you don’t have?

If you don’t have a solid business foundation, then all of your marketing is for nothing.

What is you?

you is Imagine for a second that spend $50,000 on Facebook advertising..

How does you Imagine?

Imagine for a second that you spend $50,000 on Facebook advertising.

What is You?

You is generate a HUGE amount of traffic to your site ... but you get frustrated because not many people are signing up to join your list ... and Nobody’s Buying Anything..

How does You generate?

You generate a HUGE amount of traffic to your site ... but you get frustrated because not many people are signing up to join your list ... and Nobody’s Buying Anything.

What is ALL?

ALL is This happens the time, and not only with Facebook..

How does ALL happens?

This happens ALL the time, and not only with Facebook.

What is You?

You is might have experienced meeting people at networking events … who never become clients..

How does You might have experienced?

You might have experienced meeting people at networking events … who never become clients.

What is you?

you is Or have sales conversations with “interested prospects” that don’t go anywhere and leave you frustrated and broke. Or - despite all the time and effort and money you’ve spent on developing your products and services and website and business cards - Nobody cares except you and your mother..

How does you have?

Or you have sales conversations with “interested prospects” that don’t go anywhere and leave you frustrated and broke. Or - despite all the time and effort and money you’ve spent on developing your products and services and website and business cards - Nobody cares except you and your mother.

What is Here’s?

Here’s is why that happens... When you grab people’s attention, they immediately ask themselves some questions about you and your business..

How does Here’s happens...?

Here’s why that happens... When you grab people’s attention, they immediately ask themselves some questions about you and your business.

What is they?

they is Specifically, ask: Do I belong here?.

How does they ask:?

Specifically, they ask: Do I belong here?

What is you?

you is Are right for me?.

How does you Are?

Are you right for me?

What is you?

you is Do understand me?.

How does you Do?

Do you understand me?

What is you?

you is Have got something that can help me?.

How does you Have?

Have you got something that can help me?

What is they’re?

they’re is Then, going to look at you, and ask the CRUCIAL question: Why should I do business with you instead of anybody else?.

How does they’re going to look?

Then, they’re going to look at you, and ask the CRUCIAL question: Why should I do business with you instead of anybody else?

What is you?

you is And if can’t answer all of those questions to their liking, then you’re bang out of luck..

How does you can’t answer?

And if you can’t answer all of those questions to their liking, then you’re bang out of luck.

What is You’ve?

You’ve is just lost an important client..

How does You’ve just lost?

You’ve just lost an important client.

What is it?

it is But doesn’t have to be that way ... ... because for three short and punchy weeks this May I’m putting on a live immersion course that you should join..

How does it doesn’t have to be that?

But it doesn’t have to be that way ... ... because for three short and punchy weeks this May I’m putting on a live immersion course that you should join.

What is A the end of the Book Yourself Solid® Business Foundation?

A the end of the Book Yourself Solid® Business Foundation is A the end of the Book Yourself Solid® Business Foundation you will have solid, compelling and downright irresistible answers to All of those questions, and a whole lot more You’ll have implemented a strong RED VELVET ROPE POLICY that means you’ll only ever work with clients who energize and inspire you and allow you to do your best work..

How does A the end of the Book Yourself Solid® Business Foundation will have?

A the end of the Book Yourself Solid® Business Foundation you will have solid, compelling and downright irresistible answers to All of those questions, and a whole lot more You’ll have implemented a strong RED VELVET ROPE POLICY that means you’ll only ever work with clients who energize and inspire you and allow you to do your best work.

What is You’ll?

You’ll is have created your IDEAL CLIENT avatar, so that you’ll be able to hone in on the people you’re SUPPOSED to work with..

How does You’ll have created?

You’ll have created your IDEAL CLIENT avatar, so that you’ll be able to hone in on the people you’re SUPPOSED to work with.

What is You’ll?

You’ll is have gotten rid of all of your WRONG CLIENTS who sap your energy and will to live, and replaced them far more lucrative and enjoyable people..

How does You’ll have gotten rid?

You’ll have gotten rid of all of your WRONG CLIENTS who sap your energy and will to live, and replaced them far more lucrative and enjoyable people.

What is You’ll?

You’ll is have identified a watertight TARGET MARKET who will go mad for your message and services..

How does You’ll have identified?

You’ll have identified a watertight TARGET MARKET who will go mad for your message and services.

What is You’ll?

You’ll is know exactly WHERE to do your marketing and selling to get the greatest return on your time and money..

How does You’ll know exactly?

You’ll know exactly WHERE to do your marketing and selling to get the greatest return on your time and money.

What is You’ll?

You’ll is have discovered NETWORKS of COMMUNICATION that you can ethically “hijack” or “infiltrate” to get your marketing message spread … even when you’re asleep..

How does You’ll have discovered?

You’ll have discovered NETWORKS of COMMUNICATION that you can ethically “hijack” or “infiltrate” to get your marketing message spread … even when you’re asleep.

What is You’ll?

You’ll is have learned how to SHOW UP authentically and meaningfully so that your prospects say “I am MEANT to work with you” and book you on the spot..

How does You’ll have learned?

You’ll have learned how to SHOW UP authentically and meaningfully so that your prospects say “I am MEANT to work with you” and book you on the spot.

What is You’ll?

You’ll is have a crystal clear understanding of what your clients NEED AND WANT so that you can give it to them when they’re hungry to buy from you..

How does You’ll have?

You’ll have a crystal clear understanding of what your clients NEED AND WANT so that you can give it to them when they’re hungry to buy from you.

What is You’ll?

You’ll is have a THING YOU’RE KNOWN FOR … a “single big result” that you can hang your hat on and get people excited about, so that they won’t consider going anywhere else to get the goods..

How does You’ll have?

You’ll have a THING YOU’RE KNOWN FOR … a “single big result” that you can hang your hat on and get people excited about, so that they won’t consider going anywhere else to get the goods.

What is You’ll?

You’ll is be able to articulate the real BENEFITS of your offering in terms that makes your prospects say “that is absolutely something I need right now” and whip out their credit cards. Using deep client profiling you’ll have the power to appeal to the FINANCIAL, EMOTIONAL, PHYSICAL and SPIRITUAL hottt-buttons of your prospective customers, which will trigger them to purchase..

How does You’ll be?

You’ll be able to articulate the real BENEFITS of your offering in terms that makes your prospects say “that is absolutely something I need right now” and whip out their credit cards. Using deep client profiling you’ll have the power to appeal to the FINANCIAL, EMOTIONAL, PHYSICAL and SPIRITUAL hottt-buttons of your prospective customers, which will trigger them to purchase.

What is You’ll?

You’ll is know how to create COMPELLING INVESTABLE OPPORTUNITIES on tap … right now and in the future … to ensure that your future ventures are insanely successful..

How does You’ll know?

You’ll know how to create COMPELLING INVESTABLE OPPORTUNITIES on tap … right now and in the future … to ensure that your future ventures are insanely successful.

What is You’ll?

You’ll is have created an undeniable UNIQUE SELLING PROPOSITION so that your prospects quit shopping around and do business with you and you alone..

How does You’ll have created?

You’ll have created an undeniable UNIQUE SELLING PROPOSITION so that your prospects quit shopping around and do business with you and you alone.

What is You’ll?

You’ll is have discovered the 3 core components of your POWERFUL PERSONAL BRAND so that you decide how you’re known in the world, and attract the right clients magnetically..

How does You’ll have discovered?

You’ll have discovered the 3 core components of your POWERFUL PERSONAL BRAND so that you decide how you’re known in the world, and attract the right clients magnetically.

What is You’ll?

You’ll is THINK MUCH BIGGER about what you have to offer your clients, your family and the world..

How does You’ll THINK MUCH?

You’ll THINK MUCH BIGGER about what you have to offer your clients, your family and the world.

What is You’ll?

You’ll is have a TAGLINE that makes you unforgettable..

How does You’ll have?

You’ll have a TAGLINE that makes you unforgettable.

What is You’ll?

You’ll is be able to talk about what you do without sounding boring or confusing or bland or like anybody else, and without EVER USING AN ELEVATOR PITCH..

How does You’ll be?

You’ll be able to talk about what you do without sounding boring or confusing or bland or like anybody else, and without EVER USING AN ELEVATOR PITCH.