240 pages Language: is eBook: English ISBN-10: 0399588515 ISBN-13: 978-0399588518 A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die..
eBook: 240 pages Language: English ISBN-10: 0399588515 ISBN-13: 978-0399588518 A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die.
The ad apocalypse is is upon us..
The ad apocalypse is upon us.
software, is Today millions are downloading ad-blocking and still more are paying subscription premiums to avoid ads..
Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads.
This $600 billion industry is is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads..
This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads.
mistake, is Make no Madison Avenue: Traditional advertising, as we know it, is over..
Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over.
controversial manifesto, is In this short, Andrew Essex offers both a wake-up call and a road map to the future..
In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future.
The End of Advertising, is In Essex gives a brief and pungent history of the rise and fall of Adland—a story populated by snake-oil salesmen, slicksters, and search-engine optimizers..
In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland—a story populated by snake-oil salesmen, slicksters, and search-engine optimizers.
his book is But is no eulogy..
But his book is no eulogy.
he is Instead, boldly challenges global marketers to innovate their way to a better ad-free future..
Instead, he boldly challenges global marketers to innovate their way to a better ad-free future.
trenchant wit is With and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed—a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment..
With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed—a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment.
this utopian landscape, is In ads could become so enticing that people would pay—yes, pay—to see them..
In this utopian landscape, ads could become so enticing that people would pay—yes, pay—to see them.
ogilvy is Tag: on advertising..
Tag: ogilvy on advertising.
best advertising is books 2018..
best advertising books 2018.
best advertising is books 2017..
best advertising books 2017.
The End of Advertising: is Why It Had to Die Review.
The End of Advertising: Why It Had to Die Review