Copywriting Mastery Class – Pam Foster

Question and Answer

What is the same systems and strategies?

the same systems and strategies is These are we use in our own companies to build profitable ecommerce sites, drive interested traffic to high-converting pages, and maximize our revenue from every sale..

How does the same systems and strategies are?

These are the same systems and strategies we use in our own companies to build profitable ecommerce sites, drive interested traffic to high-converting pages, and maximize our revenue from every sale.

What is It’s?

It’s is taught by one of the sharpest marketing minds you’ll find anywhere, Ezra Firestone (who also happens to be an incredibly successful ecommerce site owner himself)..

How does It’s taught?

It’s taught by one of the sharpest marketing minds you’ll find anywhere, Ezra Firestone (who also happens to be an incredibly successful ecommerce site owner himself).

What is Copywriting Mastery Class -?

Copywriting Mastery Class - is Purchase Pam Foster courses at here with PRICE $495 $69 Copywriting Mastery Class.

How does Copywriting Mastery Class - Purchase?

Purchase Copywriting Mastery Class - Pam Foster courses at here with PRICE $495 $69 Copywriting Mastery Class

What is a Certified?

a Certified is Become.

How does a Certified Become?

Become a Certified

What is Direct-Response Copywriter?

Direct-Response Copywriter is ...and learn how to craft gripping sales copy that seizes attention and sparks desire..

How does Direct-Response Copywriter learn?

Direct-Response Copywriter ...and learn how to craft gripping sales copy that seizes attention and sparks desire.

What is Persuasive Copy?

Persuasive Copy is That Flat-Out Sells.

How does Persuasive Copy Out Sells?

Persuasive Copy That Flat-Out Sells

What is ...a dangerous myth?

...a dangerous myth is that could have DISASTROUS consequences for anyone who believes it..

How does ...a dangerous myth could have?

...a dangerous myth that could have DISASTROUS consequences for anyone who believes it.

What is it?

it is Want to know what is?.

How does it Want?

Want to know what it is?

What is It’s?

It’s is the myth that copywriting is only meant for writers..

How does It’s is only meant?

It’s the myth that copywriting is only meant for writers.

What is business owners,?

business owners, is Right now there are thousands of agencies, and marketing professionals out there….

How does business owners, are?

Right now there are thousands of business owners, agencies, and marketing professionals out there…

What is idea?

idea is ...who have no how much they are being held BACK by poor copywriting skills..

How does idea have?

...who have no idea how much they are being held BACK by poor copywriting skills.

What is it?

it is Think about this way:.

How does it Think?

Think about it this way:

What is Copywriting?

Copywriting is is the art & science of writing words that SELL..

How does Copywriting is?

Copywriting is the art & science of writing words that SELL.

What is your digital marketing specialty?

your digital marketing specialty is And no matter what is, we all have to “sell” something!.

How does your digital marketing specialty is,?

And no matter what your digital marketing specialty is, we all have to “sell” something!

What is Media buyers & traffic acquisition specialists?

Media buyers & traffic acquisition specialists is have to “sell the click” in their ad copy... Email marketers have to “sell the open” in their subject lines… Even content marketers have to “sell an idea” in every blog post!.

How does Media buyers & traffic acquisition specialists have to “sell?

Media buyers & traffic acquisition specialists have to “sell the click” in their ad copy... Email marketers have to “sell the open” in their subject lines… Even content marketers have to “sell an idea” in every blog post!

What is it’s?

it’s is This is why essential for EVERY digital marketing professional to have strong copywriting skills..

How does it’s is?

This is why it’s essential for EVERY digital marketing professional to have strong copywriting skills.

What is Copywriting?

Copywriting is is like dribbling a basketball..

How does Copywriting is like dribbling?

Copywriting is like dribbling a basketball.

What is you?

you is If play basketball, it’s ESSENTIAL that you know how to dribble—no matter what position you play..

How does you play?

If you play basketball, it’s ESSENTIAL that you know how to dribble—no matter what position you play.

What is The same?

The same is is true of marketers and copywriting..

How does The same is?

The same is true of marketers and copywriting.

What is The good news?

The good news is is that the principles of persuasion are the same no matter what you’re working on..

How does The good news is?

The good news is that the principles of persuasion are the same no matter what you’re working on.

What is The techniques?

The techniques is you use to write a high-converting sales page are the same techniques that will help you write better-performing ads, blog posts, emails, and so on..

How does The techniques use?

The techniques you use to write a high-converting sales page are the same techniques that will help you write better-performing ads, blog posts, emails, and so on.

What is you?

you is And when look at it that way, you start to realize that copywriting does a lot more than just improve conversions....

How does you look?

And when you look at it that way, you start to realize that copywriting does a lot more than just improve conversions...

What is awareness?

awareness is From generating and building engagement to fostering excitement and turning customers into active promoters of your business, copywriting plays a HUGE role in EVERY single step of the Customer Journey..

How does awareness generating?

From generating awareness and building engagement to fostering excitement and turning customers into active promoters of your business, copywriting plays a HUGE role in EVERY single step of the Customer Journey.

What is it?

it is (And improves conversions. A lot.).

How does it improves conversions. A lot.)?

(And it improves conversions. A lot.)

What is copywriting?

copywriting is That’s why is in such steep demand today..

How does copywriting is?

That’s why copywriting is in such steep demand today.

What is You?

You is might even be surprised to learn this one simple fact....

How does You might even be surprised?

You might even be surprised to learn this one simple fact...

What is FACT:?

FACT: is Businesses NEED Copywriters Now More Than Ever.

How does FACT: NEED?

FACT: Businesses NEED Copywriters Now More Than Ever

What is They're?

They're is (...Who Actually Know What Doing).

How does They're Actually Know?

(...Who Actually Know What They're Doing)

What is you’re?

you’re is If a business owner looking to increase sales...you need better copywriting..

How does you’re looking?

If you’re a business owner looking to increase sales...you need better copywriting.

What is you’re?

you’re is If an agency looking to get more clients and deliver better results...you need better copywriting..

How does you’re looking?

If you’re an agency looking to get more clients and deliver better results...you need better copywriting.

What is you’re?

you’re is If a marketing professional looking to take the next BIG step in your career...you need to be a better copywriter..

How does you’re looking?

If you’re a marketing professional looking to take the next BIG step in your career...you need to be a better copywriter.

What is good copywriting?

good copywriting is Simply put, can have such a profound effect on your business (and your career) that I wouldn’t call it a “game-changing skill…”.

How does good copywriting Simply put,?

Simply put, good copywriting can have such a profound effect on your business (and your career) that I wouldn’t call it a “game-changing skill…”

What is the world?

the world is And this is ESPECIALLY true in of digital marketing, where the vast majority of all communication happens through the written word..

How does the world is ESPECIALLY?

And this is ESPECIALLY true in the world of digital marketing, where the vast majority of all communication happens through the written word.

What is I?

I is Listen, don’t want to overstate things here, but the cold, hard truth is this:.

How does I Listen,?

Listen, I don’t want to overstate things here, but the cold, hard truth is this:

What is you?

you is If aren’t writing good copy, you aren’t marketing..

How does you aren’t writing?

If you aren’t writing good copy, you aren’t marketing.

What is bad copywriting,?

bad copywriting, is With you’re just “playing pretend” at this whole digital marketing thing… ...and until you learn how to write persuasive copy that converts, you’ll NEVER be a “real marketer!” See, a pretend marketer is someone who writes copy that “sounds good”....

How does bad copywriting, just “playing pretend”?

With bad copywriting, you’re just “playing pretend” at this whole digital marketing thing… ...and until you learn how to write persuasive copy that converts, you’ll NEVER be a “real marketer!” See, a pretend marketer is someone who writes copy that “sounds good”...

What is a real marketer?

a real marketer is ...while is someone who is able to write copy that grabs your prospect’s attention and compels them to read and take action..

How does a real marketer is?

...while a real marketer is someone who is able to write copy that grabs your prospect’s attention and compels them to read and take action.

What is It’s?

It’s is the difference between going through the motions and actually having a positive effect on your business..

How does It’s going through?

It’s the difference between going through the motions and actually having a positive effect on your business.

What is important copywriting?

important copywriting is That’s how is..

How does important copywriting is.?

That’s how important copywriting is.

What is we’re?

we’re is And that’s why so excited about our brand-new Copywriting Mastery Course & Certification..

How does we’re so?

And that’s why we’re so excited about our brand-new Copywriting Mastery Course & Certification.

What is we’re?

we’re is And even more pumped to announce that we’ve created this course in a partnership with the world’s top authority on direct-response copywriting... DigitalMarketer + AWAI = Copywriting Gold.

How does we’re more pumped?

And we’re even more pumped to announce that we’ve created this course in a partnership with the world’s top authority on direct-response copywriting... DigitalMarketer + AWAI = Copywriting Gold

What is this Mastery Class,?

this Mastery Class, is For we’ve partnered with AWAI or American Writers & Artists, Inc..

How does this Mastery Class, partnered?

For this Mastery Class, we’ve partnered with AWAI or American Writers & Artists, Inc.

What is they’re?

they’re is Because, simply put, the best there is..

How does they’re simply put,?

Because, simply put, they’re the best there is.

What is over 20 years?

over 20 years is For now, AWAI has been the gold standard when it comes to training the world’s top-performing direct response copywriters..

How does over 20 years has been?

For over 20 years now, AWAI has been the gold standard when it comes to training the world’s top-performing direct response copywriters.

What is a result,?

a result, is As they’ve gained the trust and built partnerships with the best direct marketing firms in the world..

How does a result, gained?

As a result, they’ve gained the trust and built partnerships with the best direct marketing firms in the world.

What is Bill Bonner,?

Bill Bonner, is Just listen to President of Agora Publishing, who said:.

How does Bill Bonner, Just listen?

Just listen to Bill Bonner, President of Agora Publishing, who said:

What is “I’m?

“I’m is always looking for more copywriters. Lots more … There just aren’t enough writers to write the hundreds of letters my company needs written every year..

How does “I’m always looking?

“I’m always looking for more copywriters. Lots more … There just aren’t enough writers to write the hundreds of letters my company needs written every year.

What is I’m?

I’m is And not alone..

How does I’m not?

And I’m not alone.

What is The whole industry?

The whole industry is needs copywriters..

How does The whole industry needs?

The whole industry needs copywriters.

What is I’m?

I’m is That’s why thrilled that my friends and colleagues at AWAI put together this copywriting program..

How does I’m thrilled?

That’s why I’m thrilled that my friends and colleagues at AWAI put together this copywriting program.

What is It?

It is is by far the most comprehensive program I’ve ever seen on the subject..

How does It is by far?

It is by far the most comprehensive program I’ve ever seen on the subject.

What is I’ve?

I’ve is made a special arrangement with AWAI..

How does I’ve made?

I’ve made a special arrangement with AWAI.

What is I’ve?

I’ve is asked them to send their most promising members my way first..

How does I’ve asked?

I’ve asked them to send their most promising members my way first.

What is my publishers?

my publishers is So far, are working with more than a dozen writers who have come from AWAI’s program.”.

How does my publishers are working?

So far, my publishers are working with more than a dozen writers who have come from AWAI’s program.”

What is Clayton Makepeace,?

Clayton Makepeace, is Or one of the world’s successful seven-figure copywriters, who said:.

How does Clayton Makepeace, said:?

Or Clayton Makepeace, one of the world’s successful seven-figure copywriters, who said:

What is "The simple fact?

"The simple fact is is, AWAI...is hands down the best way I know to get a working knowledge of the world’s most effective copywriting techniques today..

How does "The simple fact is,?

"The simple fact is, AWAI...is hands down the best way I know to get a working knowledge of the world’s most effective copywriting techniques today.

What is It?

It is has, quite simply, become the standard of the industry..

How does It has,?

It has, quite simply, become the standard of the industry.

What is many direct response companies,?

many direct response companies, is Like I won’t even consider hiring a copy cub who hasn’t completed [AWAI’s training]." We knew we needed to create a Copywriting Certification course. It’s just too important of a skill to ignore..

How does many direct response companies, Like?

Like many direct response companies, I won’t even consider hiring a copy cub who hasn’t completed [AWAI’s training]." We knew we needed to create a Copywriting Certification course. It’s just too important of a skill to ignore.

What is it ourselves,?

it ourselves, is But rather than create the thought occurred to us:.

How does it ourselves, create?

But rather than create it ourselves, the thought occurred to us:

What is forces?

forces is Why not join with AWAI and combine their classic copywriting wisdom with our modern digital marketing expertise?.

How does forces not join?

Why not join forces with AWAI and combine their classic copywriting wisdom with our modern digital marketing expertise?

What is we?

we is Well, that’s exactly what did..

How does we exactly?

Well, that’s exactly what we did.

What is our not-?

our not- is And the result...in so-humble opinion...is a must-have digital copywriting training..

How does our not- must-?

And the result...in our not-so-humble opinion...is a must-have digital copywriting training.

What is The truth?

The truth is is that we’re standing on the shoulders of giants here..

How does The truth is?

The truth is that we’re standing on the shoulders of giants here.

What is We?

We is certainly didn’t invent copywriting..

How does We certainly didn’t invent copywriting.?

We certainly didn’t invent copywriting.

What is It’s?

It’s is been around for over a century..

How does It’s been around?

It’s been around for over a century.

What is we’ve?

we’ve is Instead, taken 100 years of information about persuasion & copywriting and we’ve “made it modern.” In other words, we’ve adapted the same principles that have been proven effective time and time again by classic direct-response copywriters (think David Ogilvy)....

How does we’ve taken?

Instead, we’ve taken 100 years of information about persuasion & copywriting and we’ve “made it modern.” In other words, we’ve adapted the same principles that have been proven effective time and time again by classic direct-response copywriters (think David Ogilvy)...

What is the gap?

the gap is ...and bridged to the digital copywriting needs of today..

How does the gap bridged?

...and bridged the gap to the digital copywriting needs of today.

What is The result?

The result is is an incredibly valuable training program that gets our highest possible recommendation for ANYONE who takes digital marketing seriously..

How does The result is?

The result is an incredibly valuable training program that gets our highest possible recommendation for ANYONE who takes digital marketing seriously.

What is you?

you is When become Certified in Copywriting Mastery, you’ll discover... Why SEQUENCE may be the most underrated aspect of copywriting & salesmanship, and how to leverage this little-known concept to make sure you deliver the right message at the right time to maximize sales... How to use the metaphor of “The 4-Legged Stool” to consistently create powerful, well-balanced promotions… The secret of “The Big Idea,” and how this simple concept can transform an average promotion into a compelling piece of sales copy that keeps readers riveted... Learn how to dramatize your product’s benefits through the power of story, using the same 5-step system employed by one of the world’s top professional copywriters... How to identify your prospect’s core buying emotion, and write a promotion that triggers their deepest desires with hard-hitting copy that SELLS... What “The 4 U’s” are, and how to use them to write headlines that will grab your prospect’s attention and make them eager to read more... Get our “Master Copywriting Checklist” with 36 essential copywriting secrets from the world’s top “A-List” copywriters… How to quickly determine your prospect’s awareness level and use it to write copy that grabs attention and speaks directly to “the conversation in their head”... Download the “Buyer Persona Worksheet” and learn how to create an in-depth psychological buyer persona just like the pros (HINT: once you get this right, it’s easy to find the right messages to talk about in your copy!)... Learn how to conduct research like a pro with our “Copywriting Mastery Research Checklist” (hint: this is an essential component of writing a breakout salespage)... The “3 Rules of Selling” that all copywriters should have taped to their computer monitor... Download our “Hall-of-Fame Swipe File of Classic Sales Letters” so you can “steal” the best secrets from 100 years of tested, proven sales promotions and apply them to your projects… Learn how to structure effective copy for ANY company or industry, with show-and-tell samples from ecommerce, B2B, B2C, service companies, nonprofits, and more… What “copywriting osmosis” is, and how to use this incredibly powerful technique to go from Copywriting Newb to Marketing Master faster than you ever thought possible (many of the world’s most successful copywriters swear by this technique)... Banish “blank page syndrome” forever with 15 practical worksheets, checklists, and slide decks that make it easy to get started writing ANY type of copy you need... How to apply “The Power of One” to strengthen the impact of every testimonial on your website… Learn the 6 types of “Direct” and “Indirect” leads that will draw readers into your copy and get prospects hooked on your message… Discover how to use the “Before & After Grid” to capitalize on your prospects’ desire for transformation in order to create messaging that speaks to their deepest wants and needs… Get time-tested tips to create a stronger sense of urgency in your copywriting...so that your prospects won’t just want to buy, they’ll NEED to buy NOW!.

How does you become?

When you become Certified in Copywriting Mastery, you’ll discover... Why SEQUENCE may be the most underrated aspect of copywriting & salesmanship, and how to leverage this little-known concept to make sure you deliver the right message at the right time to maximize sales... How to use the metaphor of “The 4-Legged Stool” to consistently create powerful, well-balanced promotions… The secret of “The Big Idea,” and how this simple concept can transform an average promotion into a compelling piece of sales copy that keeps readers riveted... Learn how to dramatize your product’s benefits through the power of story, using the same 5-step system employed by one of the world’s top professional copywriters... How to identify your prospect’s core buying emotion, and write a promotion that triggers their deepest desires with hard-hitting copy that SELLS... What “The 4 U’s” are, and how to use them to write headlines that will grab your prospect’s attention and make them eager to read more... Get our “Master Copywriting Checklist” with 36 essential copywriting secrets from the world’s top “A-List” copywriters… How to quickly determine your prospect’s awareness level and use it to write copy that grabs attention and speaks directly to “the conversation in their head”... Download the “Buyer Persona Worksheet” and learn how to create an in-depth psychological buyer persona just like the pros (HINT: once you get this right, it’s easy to find the right messages to talk about in your copy!)... Learn how to conduct research like a pro with our “Copywriting Mastery Research Checklist” (hint: this is an essential component of writing a breakout salespage)... The “3 Rules of Selling” that all copywriters should have taped to their computer monitor... Download our “Hall-of-Fame Swipe File of Classic Sales Letters” so you can “steal” the best secrets from 100 years of tested, proven sales promotions and apply them to your projects… Learn how to structure effective copy for ANY company or industry, with show-and-tell samples from ecommerce, B2B, B2C, service companies, nonprofits, and more… What “copywriting osmosis” is, and how to use this incredibly powerful technique to go from Copywriting Newb to Marketing Master faster than you ever thought possible (many of the world’s most successful copywriters swear by this technique)... Banish “blank page syndrome” forever with 15 practical worksheets, checklists, and slide decks that make it easy to get started writing ANY type of copy you need... How to apply “The Power of One” to strengthen the impact of every testimonial on your website… Learn the 6 types of “Direct” and “Indirect” leads that will draw readers into your copy and get prospects hooked on your message… Discover how to use the “Before & After Grid” to capitalize on your prospects’ desire for transformation in order to create messaging that speaks to their deepest wants and needs… Get time-tested tips to create a stronger sense of urgency in your copywriting...so that your prospects won’t just want to buy, they’ll NEED to buy NOW!

What is The counterintuitive reason?

The counterintuitive reason is why you should almost always DELETE your first paragraph of copy!.

How does The counterintuitive reason should almost always DELETE?

The counterintuitive reason why you should almost always DELETE your first paragraph of copy!

What is (This revelation?

(This revelation is will shock you…) The secret to structuring an effective sales argument that turns skeptical readers into eager buyers (HINT: you need the right combination of logical + emotional appeal so your prospects can convince themselves to buy your product)... What the “Breath Test” is, and how to use this simple technique to easily identify any sentence that is too long for your prospects to understand… How to make sure your copy “rings true” for your prospect, so you always sound credible and believable (hint: watch out for those superlatives!)... What a “false close” is, and how & when to use this advanced copywriting tactic to convince prospects who are “on the fence” that they need to open up their wallet and buy your product NOW… And much more... In short, when you become a Certified Copywriting Specialist, you’ll know how to write attention-grabbing copy that SELLS….

How does (This revelation will shock?

(This revelation will shock you…) The secret to structuring an effective sales argument that turns skeptical readers into eager buyers (HINT: you need the right combination of logical + emotional appeal so your prospects can convince themselves to buy your product)... What the “Breath Test” is, and how to use this simple technique to easily identify any sentence that is too long for your prospects to understand… How to make sure your copy “rings true” for your prospect, so you always sound credible and believable (hint: watch out for those superlatives!)... What a “false close” is, and how & when to use this advanced copywriting tactic to convince prospects who are “on the fence” that they need to open up their wallet and buy your product NOW… And much more... In short, when you become a Certified Copywriting Specialist, you’ll know how to write attention-grabbing copy that SELLS…

What is ...a skill?

...a skill is you can use to write better ads, blog posts, emails, sales pages, and literally ANYTHING else online!.

How does ...a skill can use?

...a skill you can use to write better ads, blog posts, emails, sales pages, and literally ANYTHING else online!

What is everything?

everything is (Because remember, you write online is trying to “sell” something...whether it’s a click, an opt-in, a product, or just an idea.).

How does everything remember,?

(Because remember, everything you write online is trying to “sell” something...whether it’s a click, an opt-in, a product, or just an idea.)

What is mistake,?

mistake, is Make no guys: copywriting CAN be learned, and THIS is the system to learn it..

How does mistake, Make?

Make no mistake, guys: copywriting CAN be learned, and THIS is the system to learn it.

What is our trainings?

our trainings is And like all and programs, we make sure the material is hands-on and practical..

How does our trainings like?

And like all our trainings and programs, we make sure the material is hands-on and practical.

What is It’s?

It’s is not just “theory.”.

How does It’s not just?

It’s not just “theory.”

What is your mastery class?

your mastery class is Instead, comes complete with worksheets, checklists, slide decks, over-the-shoulder looks, examples, and other ACTIONABLE tools you can use to start writing high-converting, persuasive sales copy today!.

How does your mastery class comes complete?

Instead, your mastery class comes complete with worksheets, checklists, slide decks, over-the-shoulder looks, examples, and other ACTIONABLE tools you can use to start writing high-converting, persuasive sales copy today!

What is You'll?

You'll is What Learn In This Course.

How does You'll Learn?

What You'll Learn In This Course

What is A System?

A System is To Help You Stand Out From The Competition.

How does A System Help?

A System To Help You Stand Out From The Competition

What is You’ll?

You’ll is learn all the most closely guarded secrets used by the world’s top copywriters, like “The Golden Thread,” “The 4-Legged Stool,” “The Power of One,” and much more..

How does You’ll learn?

You’ll learn all the most closely guarded secrets used by the world’s top copywriters, like “The Golden Thread,” “The 4-Legged Stool,” “The Power of One,” and much more.

What is you’ll?

you’ll is Plus, get the ultimate copywriting resource in our “Master Copywriting Checklist” with 36 essential copywriting secrets..

How does you’ll get?

Plus, you’ll get the ultimate copywriting resource in our “Master Copywriting Checklist” with 36 essential copywriting secrets.

What is a copywriter,?

a copywriter, is As marketer, or business owner, you are struggling every day to stand out from a sea of competing options..

How does a copywriter, are struggling?

As a copywriter, marketer, or business owner, you are struggling every day to stand out from a sea of competing options.

What is this Certification Course,?

this Certification Course, is In you’ll learn how to create a unique messaging strategy that sets you apart and shows prospects why you’re the BEST option..

How does this Certification Course, learn?

In this Certification Course, you’ll learn how to create a unique messaging strategy that sets you apart and shows prospects why you’re the BEST option.

What is the timeless secrets of “persuasion in print”?

the timeless secrets of “persuasion in print” is Learn from the experts at AWAI, the world’s #1 trainer of six- and seven-figure copywriters...and discover how to apply those time-tested strategies in today’s digital media!.

How does the timeless secrets of “persuasion in print” Learn?

Learn the timeless secrets of “persuasion in print” from the experts at AWAI, the world’s #1 trainer of six- and seven-figure copywriters...and discover how to apply those time-tested strategies in today’s digital media!

What is the secret?

the secret is This is to writing better-performing ads, blog posts, emails, sales pages, and more..

How does the secret is?

This is the secret to writing better-performing ads, blog posts, emails, sales pages, and more.

What is Copy Structure?

Copy Structure is Winning For Every Industry & Business.

How does Copy Structure Winning?

Winning Copy Structure For Every Industry & Business

What is each new copywriting tactic in this course,?

each new copywriting tactic in this course, is Along with you’ll get enlightening samples and examples from every type of business and industry out there: ecommerce, B2B, B2C, services companies, nonprofits, and more..

How does each new copywriting tactic in this course, get enlightening?

Along with each new copywriting tactic in this course, you’ll get enlightening samples and examples from every type of business and industry out there: ecommerce, B2B, B2C, services companies, nonprofits, and more.

What is You’ll?

You’ll is learn all the most closely guarded secrets used by the world’s top copywriters, like “The Golden Thread,” “The 4-Legged Stool,” “The Power of One,” and much more..

How does You’ll learn?

You’ll learn all the most closely guarded secrets used by the world’s top copywriters, like “The Golden Thread,” “The 4-Legged Stool,” “The Power of One,” and much more.

What is you’ll?

you’ll is Plus, get the ultimate copywriting resource in our “Master Copywriting Checklist” with 36 essential copywriting secrets..

How does you’ll get?

Plus, you’ll get the ultimate copywriting resource in our “Master Copywriting Checklist” with 36 essential copywriting secrets.

What is Mastery Course Details In?

Mastery Course Details In is Copywriting this 5.5-hour course you'll learn everything you need to know about copywriting..

How does Mastery Course Details In Copywriting?

Copywriting Mastery Course Details In this 5.5-hour course you'll learn everything you need to know about copywriting.

What is You’ll?

You’ll is learn where persuasive messages come from, how to tap into your visitors’ core buying emotions, and how to channel those emotions using powerful selling words!.

How does You’ll learn?

You’ll learn where persuasive messages come from, how to tap into your visitors’ core buying emotions, and how to channel those emotions using powerful selling words!

What is Module 1:?

Module 1: is Start Here - Copywriting Defined Lesson 1: From the Instructor Lesson 2: Copywriting and the Value Journey Lesson 3: What is Copywriting Lesson 4: 3 Fundamental Rules of Selling Lesson 5: Defining the Prospect Lesson 6: Connecting with the Prospect Lesson 7: The Big Idea, The Power of One Lesson 8: Research Overview Lesson 9: Secret Simple Formula for a Successful Sales Letter Lesson 10: Recap: Everything You Already Know!.

How does Module 1: Start?

Module 1: Start Here - Copywriting Defined Lesson 1: From the Instructor Lesson 2: Copywriting and the Value Journey Lesson 3: What is Copywriting Lesson 4: 3 Fundamental Rules of Selling Lesson 5: Defining the Prospect Lesson 6: Connecting with the Prospect Lesson 7: The Big Idea, The Power of One Lesson 8: Research Overview Lesson 9: Secret Simple Formula for a Successful Sales Letter Lesson 10: Recap: Everything You Already Know!

What is Module 2:?

Module 2: is Diving Deeper Into Effective Copywriting Lesson 1: The Theory of Resistance Lesson 2: Write Like You Talk Lesson 3: The Secret of Writing With Passion Lesson 4: The Power of Stories Lesson 5: Find Your Voice Lesson 6: Writing Your Story Module 3: What is Your Copy Really Selling?.

How does Module 2: Diving?

Module 2: Diving Deeper Into Effective Copywriting Lesson 1: The Theory of Resistance Lesson 2: Write Like You Talk Lesson 3: The Secret of Writing With Passion Lesson 4: The Power of Stories Lesson 5: Find Your Voice Lesson 6: Writing Your Story Module 3: What is Your Copy Really Selling?

What is Lesson?

Lesson is 1: It's All About The Benefits Lesson 2: The Future Benefit Lesson 3: Lead Magnet Checklist Lesson 4: Deeper Benefits Lesson 5: Your Unique Selling Proposition Module 4: Persuading Your Prospect Lesson 1: Connecting With Your Prospect Lesson 2: Myth of "You" Lesson 3: The Principle of Intimacy Lesson 4: Power Emotions Lesson 5: 4 Examples of Core Buying Emotions in Copy Lesson 6: The Golden Thread.

How does Lesson Lead?

Lesson 1: It's All About The Benefits Lesson 2: The Future Benefit Lesson 3: Lead Magnet Checklist Lesson 4: Deeper Benefits Lesson 5: Your Unique Selling Proposition Module 4: Persuading Your Prospect Lesson 1: Connecting With Your Prospect Lesson 2: Myth of "You" Lesson 3: The Principle of Intimacy Lesson 4: Power Emotions Lesson 5: 4 Examples of Core Buying Emotions in Copy Lesson 6: The Golden Thread

What is Lesson 7:?

Lesson 7: is The 4-Legged Stool Module 5: Anatomy of a Successful Sales Promotion Lesson 1: Headlines Lesson 2: Leads Lesson 3: The Sales Argument Lesson 4: The Close Lesson 5: Guarantees Lesson 6: The P.S. Lesson 7: The Secret of Transupstantiation Lesson 8: Putting it Together Module 6: Copywriting Secrets from the Masters Lesson 1: Copywriting Secrets 1-10 Lesson 2: Copywriting Secrets 11-20 Lesson 3: Copywriting Secrets 21-30 Lesson 4: Copywriting Secrets 21-30 Lesson 5: The End & Getting Certified.

How does Lesson 7: Copywriting?

Lesson 7: The 4-Legged Stool Module 5: Anatomy of a Successful Sales Promotion Lesson 1: Headlines Lesson 2: Leads Lesson 3: The Sales Argument Lesson 4: The Close Lesson 5: Guarantees Lesson 6: The P.S. Lesson 7: The Secret of Transupstantiation Lesson 8: Putting it Together Module 6: Copywriting Secrets from the Masters Lesson 1: Copywriting Secrets 1-10 Lesson 2: Copywriting Secrets 11-20 Lesson 3: Copywriting Secrets 21-30 Lesson 4: Copywriting Secrets 21-30 Lesson 5: The End & Getting Certified

What is You'll?

You'll is What Get:.

How does You'll Get:?

What You'll Get:

What is you?

you is When enroll today, you'll receive instant access to: The Copywriting Marketing Mastery Course 6 Core Modules 42 Video Lessons 6 Handouts 6 Quizzes (one for each module) Plus, upon successful completing of the course and all exams you will also receive:.

How does you enroll?

When you enroll today, you'll receive instant access to: The Copywriting Marketing Mastery Course 6 Core Modules 42 Video Lessons 6 Handouts 6 Quizzes (one for each module) Plus, upon successful completing of the course and all exams you will also receive:

What is A badge?

A badge is designating you as a Direct Response Copywriting Specialist that can be hosted on your website, email signature and LinkedIn profile.

How does A badge designating?

A badge designating you as a Direct Response Copywriting Specialist that can be hosted on your website, email signature and LinkedIn profile

What is printable certificate suitable?

printable certificate suitable is A digital, for framing.

How does printable certificate suitable framing?

A digital, printable certificate suitable for framing

What is ...this certification?

...this certification is will set you apart from the pack..

How does ...this certification will set?

...this certification will set you apart from the pack.

What is everyone?

everyone is Unlike else who simply calls themselves an "ecommerce expert," you'll have the certificate and the badge to prove it, from a source that businesses trust..

How does everyone simply calls?

Unlike everyone else who simply calls themselves an "ecommerce expert," you'll have the certificate and the badge to prove it, from a source that businesses trust.

What is it?

it is More importantly, will make you a better marketer..

How does it will make?

More importantly, it will make you a better marketer.

What is you're?

you're is Because receiving the exact same training you would receive as an employee at DigitalMarketer..

How does you're receiving?

Because you're receiving the exact same training you would receive as an employee at DigitalMarketer.

What is our horn?

our horn is (And without tooting too much, we're pretty good at this stuff!).

How does our horn tooting?

(And without tooting our horn too much, we're pretty good at this stuff!)

What is we?

we is And held nothing back..

How does we held?

And we held nothing back.

What is the same systems and strategies?

How does the same systems and strategies are?

These are the same systems and strategies we use in our own companies to build profitable ecommerce sites, drive interested traffic to high-converting pages, and maximize our revenue from every sale.

What is It’s?

It’s is taught by one of the sharpest marketing minds you’ll find anywhere, Ezra Firestone (who also happens to be an incredibly successful ecommerce site owner himself)..

How does It’s taught?

It’s taught by one of the sharpest marketing minds you’ll find anywhere, Ezra Firestone (who also happens to be an incredibly successful ecommerce site owner himself).

What is you?

you is So, if want to: Enhance your career (or start a new one) Learn the latest and greatest tactics (that actually work) Expand your skill set, distance yourself from the competition, and jump to a higher pay grade... ...this course and certification is for you..

How does you want?

So, if you want to: Enhance your career (or start a new one) Learn the latest and greatest tactics (that actually work) Expand your skill set, distance yourself from the competition, and jump to a higher pay grade... ...this course and certification is for you.

What is you?

you is ...maybe don't need the certification..

How does you don't need?

...maybe you don't need the certification.

What is you?

you is Do know for a fact that they're up to speed on all the latest and greatest ecommerce marketing strategies?.

How does you Do?

Do you know for a fact that they're up to speed on all the latest and greatest ecommerce marketing strategies?

What is you're?

you're is If not sure, or if you just want them to receive the exact same training the team at DM receives, then get them certified!.

How does you're not?

If you're not sure, or if you just want them to receive the exact same training the team at DM receives, then get them certified!

What is They'll?

They'll is love the fact that you're investing in them, and you'll love the fact that they're performing at the highest level possible for your company..

How does They'll love?

They'll love the fact that you're investing in them, and you'll love the fact that they're performing at the highest level possible for your company.

What is rule?

rule is Also, there's no that you have to sit for the test..

How does rule no?

Also, there's no rule that you have to sit for the test.

What is the training?

the training is If is more important to you than the certification, then just take the training and look at the test as an optional extra..

How does the training is more?

If the training is more important to you than the certification, then just take the training and look at the test as an optional extra.

What is I?

I is (But if were you I'd take it anyway just to make sure you're fully grasping all the concepts.).

How does I were?

(But if I were you I'd take it anyway just to make sure you're fully grasping all the concepts.)

What is you're?

you're is Oh yeah, and if an agency or other marketing professional, then you already know how important certifications are to distancing yourself from the competition..

How does you're already know?

Oh yeah, and if you're an agency or other marketing professional, then you already know how important certifications are to distancing yourself from the competition.