Patrick McKenzie – Hacking Lifecycle Emails

Question and Answer

What is Patrick McKenzie –?

Patrick McKenzie – is Hacking Lifecycle EmailsHow Your Business Can Increase Sales Through Better Use of Email… GuaranteedHiya guys,Like many of you, I write and sell software..

How does Patrick McKenzie – write?

Patrick McKenzie – Hacking Lifecycle EmailsHow Your Business Can Increase Sales Through Better Use of Email… GuaranteedHiya guys,Like many of you, I write and sell software.

What is I?

I is want better software to win over better-marketed software..

How does I want?

I want better software to win over better-marketed software.

What is I?

I is want users to do things which are clearly in their own best interests, without needing to be sold to..

How does I want?

I want users to do things which are clearly in their own best interests, without needing to be sold to.

What is I?

I is want to spend time worrying about the product rather than about the marketing.The world does not care what I want, and it doesn’t care what you want either.Sometimes this is a little soul-crushing..

How does I want?

I want to spend time worrying about the product rather than about the marketing.The world does not care what I want, and it doesn’t care what you want either.Sometimes this is a little soul-crushing.

What is The engineer?

The engineer is in me wants to believe that business success is primarily based on product quality..

How does The engineer wants?

The engineer in me wants to believe that business success is primarily based on product quality.

What is you?

you is Since can’t increase product quality by 10% just by emailing people better, it should be impossible to increase sales by 10% using just email..

How does you can’t increase?

Since you can’t increase product quality by 10% just by emailing people better, it should be impossible to increase sales by 10% using just email.

What is Right?Wrong.You?

Right?Wrong.You is can increase sales by 10% with email… if it is the right email..

How does Right?Wrong.You can increase?

Right?Wrong.You can increase sales by 10% with email… if it is the right email.

What is my inner engineer existential crises all?

my inner engineer existential crises all is This gives the time, let me tell you.The savviest software firms rely less on mailing blasts and more on sending the right email to the right person at the right time, asking for one little nudge to their behavior.This technique is called “lifecycle emails” and it is scandalously effective..

How does my inner engineer existential crises all gives?

This gives my inner engineer existential crises all the time, let me tell you.The savviest software firms rely less on mailing blasts and more on sending the right email to the right person at the right time, asking for one little nudge to their behavior.This technique is called “lifecycle emails” and it is scandalously effective.

What is It?

It is lets you:Decrease churn by identifying and getting in touch with dissatisfied customers before they cancel.Increase conversion rates by guiding your customers through the free trial more effectively.Increase trials of your software by converting more website visitors into trialers, through getting permission to contact them and then educating them until they’re ready to try (and buy).Increase revenue by driving up the average lifetime value of your existing customer base… in ways they will thank you for.Increase customer happiness by educating them on how to use your software to make their lives better, answering common questions before they’re even asked, and knocking their socks off with your perceived responsiveness to their needs… while saving you time talking one-on-one.Sending The Right Email, To The Right Person, At The Right TimeYou would think that, since software companies are in the data business, our marketing would be pretty data-oriented, right?.

How does It lets you:Decrease?

It lets you:Decrease churn by identifying and getting in touch with dissatisfied customers before they cancel.Increase conversion rates by guiding your customers through the free trial more effectively.Increase trials of your software by converting more website visitors into trialers, through getting permission to contact them and then educating them until they’re ready to try (and buy).Increase revenue by driving up the average lifetime value of your existing customer base… in ways they will thank you for.Increase customer happiness by educating them on how to use your software to make their lives better, answering common questions before they’re even asked, and knocking their socks off with your perceived responsiveness to their needs… while saving you time talking one-on-one.Sending The Right Email, To The Right Person, At The Right TimeYou would think that, since software companies are in the data business, our marketing would be pretty data-oriented, right?

What is you’ve?

you’ve is If so, never worked at a software company..

How does you’ve never worked?

If so, you’ve never worked at a software company.

What is The sign in screen?

The sign in screen is for a typical software company uses more custom code than the entire Marketing Department..

How does The sign in screen uses more custom?

The sign in screen for a typical software company uses more custom code than the entire Marketing Department.

What is Marketing?

Marketing is generally is one-size-fits-none, with everyone visiting the website or reading the newsletter or interacting with the demo getting the exact same experience.This is unfortunate, because we know our customers are unique, including in ways we can actually measure..

How does Marketing generally is?

Marketing generally is one-size-fits-none, with everyone visiting the website or reading the newsletter or interacting with the demo getting the exact same experience.This is unfortunate, because we know our customers are unique, including in ways we can actually measure.

What is we?

we is For example, know that first-time users of our software have very different needs than customers who have been happily using it for years..

How does we know that?

For example, we know that first-time users of our software have very different needs than customers who have been happily using it for years.

What is the website?

the website is Unfortunately, and our marketing channels treat them exactly the same.Lifecycle emails use information we have about customers to make informed guesses about what they’re experiencing right now..

How does the website channels treat?

Unfortunately, the website and our marketing channels treat them exactly the same.Lifecycle emails use information we have about customers to make informed guesses about what they’re experiencing right now.

What is we?

we is Then send them messages tailored to where they are.Having problems with the free trial?.

How does we send?

Then we send them messages tailored to where they are.Having problems with the free trial?

What is -> Send?

-> Send is your customer a guide to getting over the hump.Didn’t install the tracking code?.

How does -> Send getting over?

-> Send your customer a guide to getting over the hump.Didn’t install the tracking code?

What is -> Send?

-> Send is your customer instructions.Didn’t log in yet?.

How does -> Send log in?

-> Send your customer instructions.Didn’t log in yet?

What is -> Remind?

-> Remind is your customer why they should get started today..

How does -> Remind should get started?

-> Remind your customer why they should get started today.

What is The typical software company?

The typical software company is has less than a 2% conversion rate on their free trials, which means that altering the behavior of any two trialers out of a thousand would increase sales by 10%..

How does The typical software company has?

The typical software company has less than a 2% conversion rate on their free trials, which means that altering the behavior of any two trialers out of a thousand would increase sales by 10%.

What is lifecycle emails?

lifecycle emails is Not only do routinely achieve that, customers will frequently be ecstatic to receive our emails, because it will appear that the system has accurately predicted their needs and provided them with something exactly responsive to those needs.How WPEngine Increased Sales With Lifecycle EmailsLet’s pretend you sell blog hosting, and you charge fifty times what your competitors do..

How does lifecycle emails Not only do?

Not only do lifecycle emails routinely achieve that, customers will frequently be ecstatic to receive our emails, because it will appear that the system has accurately predicted their needs and provided them with something exactly responsive to those needs.How WPEngine Increased Sales With Lifecycle EmailsLet’s pretend you sell blog hosting, and you charge fifty times what your competitors do.

What is You?

You is might envision that being a hard sale to make..

How does You might envision?

You might envision that being a hard sale to make.

What is WPEngine?

WPEngine is manages to make that sale very frequently indeed — they have revenue in the millions — partly because they have a product which is legitimately awesome (I use it for my own blog) and partly because they’re savvy about selling it..

How does WPEngine manages?

WPEngine manages to make that sale very frequently indeed — they have revenue in the millions — partly because they have a product which is legitimately awesome (I use it for my own blog) and partly because they’re savvy about selling it.

What is They?

They is were, for example, savvy enough to hire me to work on one sales channel — a drip marketing campaign..

How does They were,?

They were, for example, savvy enough to hire me to work on one sales channel — a drip marketing campaign.

What is sequence of emails?

sequence of emails is Drip marketing means sending a timed to educate, persuade, and only then sell.WPEngine has a particular landing page which offers a speed test for your website..

How does sequence of emails Drip marketing means sending?

Drip marketing means sending a timed sequence of emails to educate, persuade, and only then sell.WPEngine has a particular landing page which offers a speed test for your website.

What is advantage of it,?

advantage of it, is To take you need to provide an email address and your site’s URL..

How does advantage of it, take?

To take advantage of it, you need to provide an email address and your site’s URL.

What is It?

It is works exactly as advertised: it will load your site using a reliable third-party testing service, tell you how long it took, and give you recommendations for making it faster..

How does It works exactly?

It works exactly as advertised: it will load your site using a reliable third-party testing service, tell you how long it took, and give you recommendations for making it faster.

What is The landing page?

The landing page is also includes an offer for a one-month course on optimizing one’s site’s speed, scalability, and security..

How does The landing page also includes?

The landing page also includes an offer for a one-month course on optimizing one’s site’s speed, scalability, and security.

What is the customer need?

the customer need is Because this is directly aligned with that brings people to this page in the first place, prospects ask WPEngine for this course quite frequently.One day after the prospect signs up, WPEngine mails them some more tips on making their site faster..

How does the customer need is directly aligned?

Because this is directly aligned with the customer need that brings people to this page in the first place, prospects ask WPEngine for this course quite frequently.One day after the prospect signs up, WPEngine mails them some more tips on making their site faster.

What is They?

They is should turn on gzip — here’s how..

How does They should turn on?

They should turn on gzip — here’s how.

What is They?

They is should distribute static content over a CDN — here’s how..

How does They should distribute?

They should distribute static content over a CDN — here’s how.

What is They?

They is should combine and minify Javascript and CSS files — here’s how..

How does They should combine?

They should combine and minify Javascript and CSS files — here’s how.

What is all table-stakes?

all table-stakes is These are for WordPress experts with engineering degrees who live-and-breathe pageload speed optimization, but they’re new and useful for site owners.A few days later, WPEngine follows up on that with more valuable advice, this time about scalability..

How does all table-stakes are?

These are all table-stakes for WordPress experts with engineering degrees who live-and-breathe pageload speed optimization, but they’re new and useful for site owners.A few days later, WPEngine follows up on that with more valuable advice, this time about scalability.

What is They?

They is tell you how to architect a WordPress site such that it won’t blow up if you get on Hacker News… or Oprah..

How does They tell?

They tell you how to architect a WordPress site such that it won’t blow up if you get on Hacker News… or Oprah.

What is (Explanatory note?

(Explanatory note is for geeks: she runs a TV show..

How does (Explanatory note geeks:?

(Explanatory note for geeks: she runs a TV show.

What is It’s?

It’s is sort of a big deal..

How does It’s sort of?

It’s sort of a big deal.

What is Her monthly active uniques?

Her monthly active uniques is are higher than Twitter’s.)A few days after that, WPEngine again comes back, this time with advice on security, avoiding recent WordPress vulnerabilities, locking down problematic plugins, and the like.Over the course of the month, the prospect’s relationship with WPEngine changes..

How does Her monthly active uniques are?

Her monthly active uniques are higher than Twitter’s.)A few days after that, WPEngine again comes back, this time with advice on security, avoiding recent WordPress vulnerabilities, locking down problematic plugins, and the like.Over the course of the month, the prospect’s relationship with WPEngine changes.

What is WPEngine?

WPEngine is is no longer just a page they landed on — they are a trusted source of very valuable expert advice about everything WordPress..

How does WPEngine is no longer just?

WPEngine is no longer just a page they landed on — they are a trusted source of very valuable expert advice about everything WordPress.

What is The prospect?

The prospect is might have had time to implement some of that advice, and they’ve seen their life get better.Only after having educated their customer and established trust does WPEngine start selling… and sell they do!.

How does The prospect might have had?

The prospect might have had time to implement some of that advice, and they’ve seen their life get better.Only after having educated their customer and established trust does WPEngine start selling… and sell they do!

What is their customers?

their customers is After all, are mostly businesses, and businesses only have limited tolerance for playing around with httpd.conf settings… but they’re frequently willing to write a check to have someone take care of that for them..

How does their customers are mostly businesses,?

After all, their customers are mostly businesses, and businesses only have limited tolerance for playing around with httpd.conf settings… but they’re frequently willing to write a check to have someone take care of that for them.

What is WPEngine?

WPEngine is And has just spent weeks in their inbox convincing them that they are exactly that someone..

How does WPEngine has just spent?

And WPEngine has just spent weeks in their inbox convincing them that they are exactly that someone.

What is The drip marketing?

The drip marketing is campaign provably brings WPEngine huge amounts of revenue..

How does The drip marketing campaign provably brings?

The drip marketing campaign provably brings WPEngine huge amounts of revenue.

What is download Patrick McKenzie –?

download Patrick McKenzie – is Get Hacking Lifecycle Emails at Forimc.com right now!Salepage: https://training.kalzumeus.com/lifecycle-emailsArchive: https://archive.ph/wip/NiGJWDelivery Method– After your purchase, you’ll see a View your orders link which goes to the Downloads page..

How does download Patrick McKenzie – Get?

Get download Patrick McKenzie – Hacking Lifecycle Emails at Forimc.com right now!Salepage: https://training.kalzumeus.com/lifecycle-emailsArchive: https://archive.ph/wip/NiGJWDelivery Method– After your purchase, you’ll see a View your orders link which goes to the Downloads page.

What is Here,?

Here, is you can download all the files associated with your order..

How does Here, can download?

Here, you can download all the files associated with your order.

What is – Downloads?

– Downloads is are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esy[GB]..

How does – Downloads are?

– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esy[GB].