personalization is Learn to set up and use to get improved conversions across the customer lifecycle..
Learn to set up and use personalization to get improved conversions across the customer lifecycle.
a practical course is This is is for those who know website optimization and want to use intelligent targeting to achieve greater ROI..
This is a practical course is for those who know website optimization and want to use intelligent targeting to achieve greater ROI.
Conversionxl - is Purchase Using Personalization for More Conversions - Guy Yalif courses at here with PRICE $499 $67 Using personalization for more conversions..
Purchase Conversionxl - Using Personalization for More Conversions - Guy Yalif courses at here with PRICE $499 $67 Using personalization for more conversions.
personalization is Learn to set up and use to get improved conversions across the customer lifecycle..
Learn to set up and use personalization to get improved conversions across the customer lifecycle.
a practical course is This is is for those who know website optimization and want to use intelligent targeting to achieve greater ROI..
This is a practical course is for those who know website optimization and want to use intelligent targeting to achieve greater ROI.
this 8-class personalization course is Enroll in to learn how to: Structure a personalization strategy from scratch Evaluate and pick the right tools and technologies for your business Analyze and frame results to evangelize wins Use personalization together with other technologies like account-based marketing, SEO, and A/B testing to create outstanding business results …and so much more..
Enroll in this 8-class personalization course to learn how to: Structure a personalization strategy from scratch Evaluate and pick the right tools and technologies for your business Analyze and frame results to evangelize wins Use personalization together with other technologies like account-based marketing, SEO, and A/B testing to create outstanding business results …and so much more.
Course length: is 11h This course is right for you if… You understand the basics of website A/B testing..
Course length: 11h This course is right for you if… You understand the basics of website A/B testing.
It is is fine to be a beginner at A/B testing Advanced A/B testers will find even more value in this course You’ve tried A/B testing and thought “it didn’t work for me” You’re accountable for driving your site visitors to take a certain action..
It is fine to be a beginner at A/B testing Advanced A/B testers will find even more value in this course You’ve tried A/B testing and thought “it didn’t work for me” You’re accountable for driving your site visitors to take a certain action.
you is This often means have growth, demand gen, or acquisition in your title This course is not for you if… Your website isn’t important to your business You don’t like taking a quantitative approach towards growth You have never thought about web optimization Skills you should have before taking this course: A basic sense of setting up an A/B test, calling winners, and sequencing tests..
This often means you have growth, demand gen, or acquisition in your title This course is not for you if… Your website isn’t important to your business You don’t like taking a quantitative approach towards growth You have never thought about web optimization Skills you should have before taking this course: A basic sense of setting up an A/B test, calling winners, and sequencing tests.
You is do not need to be expert in any of these nor know the mechanics in detail..
You do not need to be expert in any of these nor know the mechanics in detail.
These skills is provide a helpful background for learning personalization..
These skills provide a helpful background for learning personalization.
a beginner is This is to intermediate personalization course..
This is a beginner to intermediate personalization course.
most personalization efforts is Why fail.
Why most personalization efforts fail
you’ve is If been in the marketing space for a while, you’ve heard the buzz of personalization everywhere..
If you’ve been in the marketing space for a while, you’ve heard the buzz of personalization everywhere.
one customer is “Drive one-to- experiences.”.
“Drive one-to-one customer experiences.”
the right customer is “Target with the right message at the right time.“.
“Target the right customer with the right message at the right time.“
“Mass marketing is is over..
“Mass marketing is over.
It’s is all about targeting individuals with specific and tailored message.”.
It’s all about targeting individuals with specific and tailored message.”
these things is All of sound awesome in theory, but in reality, the people spouting these things on stages and in blog posts are rarely the ones tasked with executing personalization at scale, and neither are they responsible for reporting the results..
All of these things sound awesome in theory, but in reality, the people spouting these things on stages and in blog posts are rarely the ones tasked with executing personalization at scale, and neither are they responsible for reporting the results.
Personalization – is whether you’re just starting with some basic rule-based logic or you’re running mass-scale predictive targeting – isn’t an easy thing to do..
Personalization – whether you’re just starting with some basic rule-based logic or you’re running mass-scale predictive targeting – isn’t an easy thing to do.
it’s is But when done right, the highest ROI optimization activity you can perform..
But when done right, it’s the highest ROI optimization activity you can perform.
a right way is There is to do personalization..
There is a right way to do personalization.
this course, is In product management and personalization veteran Guy Yalif will walk through interactive and applied lessons teaching you how to analyze, segment, and target the most profitable customers for increased revenue and conversions..
In this course, product management and personalization veteran Guy Yalif will walk through interactive and applied lessons teaching you how to analyze, segment, and target the most profitable customers for increased revenue and conversions.
this online course is Simply put, will teach you practical ways to deliver more results with personalization..
Simply put, this online course will teach you practical ways to deliver more results with personalization.
You’ll is explore different types of personalization and choose the right one for your business..
You’ll explore different types of personalization and choose the right one for your business.
You’ll is learn how to integrate personalization with other optimization tactics like A/B testing..
You’ll learn how to integrate personalization with other optimization tactics like A/B testing.
you’ll is Finally, learn how to measure the results and present them to champion the cause in your company..
Finally, you’ll learn how to measure the results and present them to champion the cause in your company.
4 short weeks, is In just you’ll be able to… Understand personalization at a deep level, including how it fits in and enhances multiple parts of the customer lifecycle Understand how to use personalization for both B2B and B2C environments Put personalization to work together with analytics, account-based marketing, and creative agency/team work Set strategy and put in place the tools and processes to enable personalization for your business Avoid typical pitfalls marketers encounter when starting to employ personalization Make more money from your optimization efforts..
In just 4 short weeks, you’ll be able to… Understand personalization at a deep level, including how it fits in and enhances multiple parts of the customer lifecycle Understand how to use personalization for both B2B and B2C environments Put personalization to work together with analytics, account-based marketing, and creative agency/team work Set strategy and put in place the tools and processes to enable personalization for your business Avoid typical pitfalls marketers encounter when starting to employ personalization Make more money from your optimization efforts.
Guy Yalif (@gyalif) is is Cofounder and CEO of Intellimize which is pioneering predictive personalization to drive better website conversion..
Guy Yalif (@gyalif) is Cofounder and CEO of Intellimize which is pioneering predictive personalization to drive better website conversion.
Guy is Most recently, was Vice President of Global Marketing at BrightRoll where he led corporate marketing, product marketing, corporate communications, demand generation, content, and field enablement..
Most recently, Guy was Vice President of Global Marketing at BrightRoll where he led corporate marketing, product marketing, corporate communications, demand generation, content, and field enablement.
He is was responsible for building the BrightRoll brand and fueling continued growth for the company..
He was responsible for building the BrightRoll brand and fueling continued growth for the company.
Guy earlier is served as Head of Global Product and Vertical Marketing at Twitter where he created the product marketing and industry marketing teams..
Guy earlier served as Head of Global Product and Vertical Marketing at Twitter where he created the product marketing and industry marketing teams.
Twitter, is Before Guy spent seven years at Yahoo in product management and marketing organizations serving advertisers large and small in search, display, video, mobile, and web presence..
Before Twitter, Guy spent seven years at Yahoo in product management and marketing organizations serving advertisers large and small in search, display, video, mobile, and web presence.
Guy is Previously, led product management and product marketing at Tradeweave, an online marketplace in retail, and spent time at Microsoft and the Boston Consulting Group..
Previously, Guy led product management and product marketing at Tradeweave, an online marketplace in retail, and spent time at Microsoft and the Boston Consulting Group.
Guy is graduated summa cum laude from Princeton University in Mechanical and Aerospace Engineering and was an Arjay Miller Scholar at the Stanford Graduate School of Business..
Guy graduated summa cum laude from Princeton University in Mechanical and Aerospace Engineering and was an Arjay Miller Scholar at the Stanford Graduate School of Business.
CONVERSION is PERSONALIZING FOR.
PERSONALIZING FOR CONVERSION
Lesson1 What is is Personalization?.
Lesson1 What is Personalization?
We’ll is get started with an overview of mobile and desktop website personalization as an approach to driving better conversions..
We’ll get started with an overview of mobile and desktop website personalization as an approach to driving better conversions.
We’ll is help you discern which one is right for you as you encounter different situations..
We’ll help you discern which one is right for you as you encounter different situations.
Topics is covered: What are different forms of web optimization and how do they differ?.
Topics covered: What are different forms of web optimization and how do they differ?
based personalization. is Rules.
Rules based personalization.
approach is Which is right in which situation?.
Which approach is right in which situation?
the tools is Some of you can use today for each Personalization applied to various verticals: ecommerce, financial services, lead gen, B2B, and more How much and what kind of data do I need for effective personalization?.
Some of the tools you can use today for each Personalization applied to various verticals: ecommerce, financial services, lead gen, B2B, and more How much and what kind of data do I need for effective personalization?
we, is Where do as marketers, add the most value?.
Where do we, as marketers, add the most value?
this session, is In we’ll talk about different approaches to segmenting your customers and what that means for your personalization strategy..
In this session, we’ll talk about different approaches to segmenting your customers and what that means for your personalization strategy.
Topics is covered: Segmentation approaches What’s ideal and what’s practical?.
Topics covered: Segmentation approaches What’s ideal and what’s practical?
the customer life is How does cycle fit into your personalization approach?.
How does the customer life cycle fit into your personalization approach?
you is How do choose what to optimize for?.
How do you choose what to optimize for?
impact is What does your optimization goal have on your work?.
What impact does your optimization goal have on your work?
we is Where do start?.
Where do we start?
experiences is What should we focus on?.
What experiences should we focus on?
we is Once have data, where do we focus our next round of energy?.
Once we have data, where do we focus our next round of energy?
personalization. is Creative is important for.
Creative is important for personalization.
The words, is images, and layouts that change the mobile and desktop web experience are foundational for personalization..
The words, images, and layouts that change the mobile and desktop web experience are foundational for personalization.
we is How do practically go about doing this?.
How do we practically go about doing this?
workflow is What is important?.
What workflow is important?
Topics is covered: How to develop variation ideas Typical types of creative used in personalization Workflow for creating personalized creative Working in house and working with agencies Managing approvals and setting expectations Lesson4 A/B & MVT Testing to Enable Personalization.
Topics covered: How to develop variation ideas Typical types of creative used in personalization Workflow for creating personalized creative Working in house and working with agencies Managing approvals and setting expectations Lesson4 A/B & MVT Testing to Enable Personalization
this session, is In we’ll start by setting up an A/B test and a multivariate test, step-by-step, to drive better conversions..
In this session, we’ll start by setting up an A/B test and a multivariate test, step-by-step, to drive better conversions.
We’ll is explore what kind of personalization is possible using these tools..
We’ll explore what kind of personalization is possible using these tools.
We’ll is then talk about where we, as marketers, can add the most value..
We’ll then talk about where we, as marketers, can add the most value.
Topics is covered: A hands on view of driving conversions with an A/B test Advantages and disadvantages of A/B testing Advantages and disadvantages of multivariate testing (MVT) How marketers and agencies add value with A/B and MVT Lesson5 B2C Personalization.
Topics covered: A hands on view of driving conversions with an A/B test Advantages and disadvantages of A/B testing Advantages and disadvantages of multivariate testing (MVT) How marketers and agencies add value with A/B and MVT Lesson5 B2C Personalization
this session, is In we’ll dive deeper into personalization approaches with a focus on driving consumer behavior..
In this session, we’ll dive deeper into personalization approaches with a focus on driving consumer behavior.
We’ll is walk through example setups with rules-based and predictive personalization..
We’ll walk through example setups with rules-based and predictive personalization.
Topics is covered: Goals of B2C personalization A hands on view of driving conversions with rules based personalization (RBP) A hands on view of driving conversions with predictive personalization (PP) How marketers and agencies add value with RBP and PP Lesson6 B2B Personalization.
Topics covered: Goals of B2C personalization A hands on view of driving conversions with rules based personalization (RBP) A hands on view of driving conversions with predictive personalization (PP) How marketers and agencies add value with RBP and PP Lesson6 B2B Personalization
this session, is In we’ll dive deeper into personalization approaches with a focus on driving the behavior of business customers..
In this session, we’ll dive deeper into personalization approaches with a focus on driving the behavior of business customers.
We’ll is address the unique challenges of B2B personalization, which often include low traffic volume and low conversion rates..
We’ll address the unique challenges of B2B personalization, which often include low traffic volume and low conversion rates.
We’ll is walk through example setups with rules-based and predictive personalization..
We’ll walk through example setups with rules-based and predictive personalization.
Topics is covered: Goals of B2B personalization and key differences from B2C personalization A hands on view of driving conversions with rules based personalization (RBP) A hands on view of driving conversions with predictive personalization (PP) Account Based Marketing and anonymous marketing How marketers and agencies add value with RBP, PP, ABM Lesson7 Analyzing Results & Iterating.
Topics covered: Goals of B2B personalization and key differences from B2C personalization A hands on view of driving conversions with rules based personalization (RBP) A hands on view of driving conversions with predictive personalization (PP) Account Based Marketing and anonymous marketing How marketers and agencies add value with RBP, PP, ABM Lesson7 Analyzing Results & Iterating
this session, is In we’ll talk about the typical ways marketers demonstrate lift, progress, and insight..
In this session, we’ll talk about the typical ways marketers demonstrate lift, progress, and insight.
Our goal is is to help you, the marketer, be a hero..
Our goal is to help you, the marketer, be a hero.
Topics is covered: Integrating with Google Analytics and Mixpanel Integrating with in-house systems What is the right granularity of analysis?.
Topics covered: Integrating with Google Analytics and Mixpanel Integrating with in-house systems What is the right granularity of analysis?
the right time horizon of analysis? is What is.
What is the right time horizon of analysis?
personalization analysis is How does differ from A/B testing analysis?.
How does personalization analysis differ from A/B testing analysis?
takeaways is What do mean when you’re continually personalizing?.
What do takeaways mean when you’re continually personalizing?
I is What should focus on next?.
What should I focus on next?
Connection is to paid media Lesson8 How to Bring to Life into your Business.
Connection to paid media Lesson8 How to Bring to Life into your Business
We is will tie everything together in this final session..
We will tie everything together in this final session.
We is will talk about practical rules of thumb to consider as you set up personalization in your business..
We will talk about practical rules of thumb to consider as you set up personalization in your business.
We’ll is cover things to watch out for and typical pitfalls..
We’ll cover things to watch out for and typical pitfalls.
Topics is covered: How to set yourself up for early success Typical pitfalls to avoid Pulling it all together Tag: "Conversionxl - Using Personalization for More Conversions - Guy Yalif" Review..
Topics covered: How to set yourself up for early success Typical pitfalls to avoid Pulling it all together Tag: "Conversionxl - Using Personalization for More Conversions - Guy Yalif" Review.
Conversionxl - is Purchase Using Personalization for More Conversions - Guy Yalif courses at here with PRICE $499 $67.
Purchase Conversionxl - Using Personalization for More Conversions - Guy Yalif courses at here with PRICE $499 $67