Manuel is also loves building communities around a shared interest or topic, such as Conversion World..
Manuel also loves building communities around a shared interest or topic, such as Conversion World.
it is Currently, is the largest online CRO community with a dedicated Slack group and a yearly virtual conference..
Currently, it is the largest online CRO community with a dedicated Slack group and a yearly virtual conference.
its 3rd year, is Now in it attracts top speakers and attendees from all around the globe..
Now in its 3rd year, it attracts top speakers and attendees from all around the globe.
ConversionXL (Manuel da Costa) - is Purchase Building and Scaling an Optimization Programs courses at here with PRICE $499 $75 ConversionXL (Manuel da Costa) - Building and Scaling an Optimization Programs Optimize your optimization program for greater ROI and buy-in.
Purchase ConversionXL (Manuel da Costa) - Building and Scaling an Optimization Programs courses at here with PRICE $499 $75 ConversionXL (Manuel da Costa) - Building and Scaling an Optimization Programs Optimize your optimization program for greater ROI and buy-in
depth course is This in- will teach you how to build a conversion rate optimization program that wins - over and over again..
This in-depth course will teach you how to build a conversion rate optimization program that wins - over and over again.
common pitfalls, is Avoid get executive buy-in, and push through more tests (and more ROI)..
Avoid common pitfalls, get executive buy-in, and push through more tests (and more ROI).
This course is will give your company (and your career) a boost..
This course will give your company (and your career) a boost.
this 4-class training program, is In you will learn to Set up a conversion optimization that scales and gets results..
In this 4-class training program, you will learn to Set up a conversion optimization that scales and gets results.
your CRO program is Understand why may not be performing optimally..
Understand why your CRO program may not be performing optimally.
your testing program is Scale up and learning velocity..
Scale up your testing program and learning velocity.
executives and team members. is Get organizational buy-in from.
Get organizational buy-in from executives and team members.
the easy part is Running A/B tests is.
Running A/B tests is the easy part
data- is As driven as we try to be, all organizations are essentially human-driven..
As data-driven as we try to be, all organizations are essentially human-driven.
humans is And are a messy bundle of irrationality, biases, and nuance..
And humans are a messy bundle of irrationality, biases, and nuance.
business, is In we’re all working towards the common goal of growth, yet we often have different ideas and motives on getting there..
In business, we’re all working towards the common goal of growth, yet we often have different ideas and motives on getting there.
the muddy waters of organization politics and human relations is Navigating is the difficult part about CRO..
Navigating the muddy waters of organization politics and human relations is the difficult part about CRO.
A statistics 101 class is will teach you what a P-Value is, but no amount of technical education can teach you to evangelize experimentation in a company..
A statistics 101 class will teach you what a P-Value is, but no amount of technical education can teach you to evangelize experimentation in a company.
a culture of experimentation is But, building and getting team buy-in is where the true and undeniable value comes from in CRO..
But, building a culture of experimentation and getting team buy-in is where the true and undeniable value comes from in CRO.
you is If want to encourage a culture of experimentation, but don’t know how to get started or move to the next level, then this course is for you..
If you want to encourage a culture of experimentation, but don’t know how to get started or move to the next level, then this course is for you.
Optimization is is a team sport.
Optimization is a team sport
an enterprise is Testing in is truly a team sport..
Testing in an enterprise is truly a team sport.
a testing program is If were a football team, its lead would be the QB..
If a testing program were a football team, its lead would be the QB.
They is can set the tone and direction, but without the support of a good offensive line, they’ll be scrambling to get any real results..
They can set the tone and direction, but without the support of a good offensive line, they’ll be scrambling to get any real results.
a good “offensive line” is To get in your company, you’ll need to get buy-in from the right people..
To get a good “offensive line” in your company, you’ll need to get buy-in from the right people.
the organization is Knowing how to navigate is just as important as understanding proper statistical power..
Knowing how to navigate the organization is just as important as understanding proper statistical power.
Getting people on board is with optimization and working together to solve problems is where the real results start to pour in..
Getting people on board with optimization and working together to solve problems is where the real results start to pour in.
This class is will teach you how to create a winning environment where an all star optimization team can flourish..
This class will teach you how to create a winning environment where an all star optimization team can flourish.
a culture of experimentation is Build that scales and gets ROI.
Build a culture of experimentation that scales and gets ROI
Conversion optimization is is hard, but the heaviest lifting is often organizational - changing an organization from a gut-based approach to one driven by data and experimentation..
Conversion optimization is hard, but the heaviest lifting is often organizational - changing an organization from a gut-based approach to one driven by data and experimentation.
She’s is on the cutting edge of digital marketing, reads articles like this and wants to implement a testing culture within her team and organization..
She’s on the cutting edge of digital marketing, reads articles like this and wants to implement a testing culture within her team and organization.
Problem is is, HiPPOs (highest paid person’s opinion) at her company are staunchly opposed due to a variety of entrenched ideas and political woes..
Problem is, HiPPOs (highest paid person’s opinion) at her company are staunchly opposed due to a variety of entrenched ideas and political woes.
She is struggles, then, to push through even one or two experiments, and the program flounders..
She struggles, then, to push through even one or two experiments, and the program flounders.
the scale is Imagine at which testing can be done, ideas can be executed, and uplifts can be attained..
Imagine the scale at which testing can be done, ideas can be executed, and uplifts can be attained.
we’re is That’s what fighting for..
That’s what we’re fighting for.
This course is is right for you if… You are working within a company (and not an agency)..
This course is right for you if… You are working within a company (and not an agency).
You is have an optimization program in place in your company or you’re considering setting one up..
You have an optimization program in place in your company or you’re considering setting one up.
You is have experienced challenges getting tests deployed and pushback from stakeholders..
You have experienced challenges getting tests deployed and pushback from stakeholders.
You is are committed to making changes and working with others in your company to make it happen on an organizational level..
You are committed to making changes and working with others in your company to make it happen on an organizational level.
This course is is probably not for you if… You’re an agency..
This course is probably not for you if… You’re an agency.
Craig Sullivan’s course is Refer to on this..
Refer to Craig Sullivan’s course on this.
You is are allergic to change..
You are allergic to change.
This course is will cover organizational change management..
This course will cover organizational change management.
Skills is you should have before taking this course.
Skills you should have before taking this course
advanced level skills is There are no required in this course and the course is accessible to CRO practitioners or marketers transitioning to CRO..
There are no advanced level skills required in this course and the course is accessible to CRO practitioners or marketers transitioning to CRO.
You is However: must have a working knowledge of the entire CRO process..
However: You must have a working knowledge of the entire CRO process.
You is will be convincing others to be part of this process..
You will be convincing others to be part of this process.
you is As such must know what you’re talking about..
As such you must know what you’re talking about.
you is (If don’t know this, go read up on the CXL blog and take some relevant courses..
(If you don’t know this, go read up on the CXL blog and take some relevant courses.
people is Be confident in working with (or willing to work on yourself to get there) About your instructor, Manuel Da Costa.
Be confident in working with people (or willing to work on yourself to get there) About your instructor, Manuel Da Costa
Manuel is heads up the product development and growth at Effective Experiments..
Manuel heads up the product development and growth at Effective Experiments.
He’s is an expert Conversion Optimizer, Software Entrepreneur & Community Builder He’s passionate about optimization and consults mid-to-large lead gen and ecommerce companies..
He’s an expert Conversion Optimizer, Software Entrepreneur & Community Builder He’s passionate about optimization and consults mid-to-large lead gen and ecommerce companies.
culture and strategy is Processes, are the backbone of every successful optimisation programme and so he helps companies build an internal framework to achieve that..
Processes, culture and strategy are the backbone of every successful optimisation programme and so he helps companies build an internal framework to achieve that.
Manuel is also loves building communities around a shared interest or topic, such as Conversion World..
Manuel also loves building communities around a shared interest or topic, such as Conversion World.
it is Currently, is the largest online CRO community with a dedicated Slack group and a yearly virtual conference..
Currently, it is the largest online CRO community with a dedicated Slack group and a yearly virtual conference.
its 3rd year, is Now in it attracts top speakers and attendees from all around the globe..
Now in its 3rd year, it attracts top speakers and attendees from all around the globe.
he is Previously founded Lean Startup Manchester and Leanconf, Europe’s first Lean startup dedicated conference which he ran for two years..
Previously he founded Lean Startup Manchester and Leanconf, Europe’s first Lean startup dedicated conference which he ran for two years.
4 sessions, is In just you’ll be able to… Set up your optimization team and keep everyone motivated towards the same goal..
In just 4 sessions, you’ll be able to… Set up your optimization team and keep everyone motivated towards the same goal.
stakeholders, is Engage engineers, and other departments when they have their own agenda..
Engage stakeholders, engineers, and other departments when they have their own agenda.
CRO process is Build a structured that will drastically improve your testing velocity..
Build a structured CRO process that will drastically improve your testing velocity.
successful companies is Emulate with fast moving testing programs..
Emulate successful companies with fast moving testing programs.
a roadmap is Create for the growth of your own optimization program..
Create a roadmap for the growth of your own optimization program.
ConversionXL (Manuel da Costa) - is Get Building and Scaling an Optimization Programs download.
Get ConversionXL (Manuel da Costa) - Building and Scaling an Optimization Programs download
Scaling is Building and an Optimization Program in Your Company.
Building and Scaling an Optimization Program in Your Company
Lesson 1 Foundations & Building Blocks Answer is the question, "Why do optimization programs fail so often?" Take a look at successful optimization team..
Lesson 1 Foundations & Building Blocks Answer the question, "Why do optimization programs fail so often?" Take a look at successful optimization team.
an optimization program Overview is Introduce the 3P’s of setting up of the organizational mindset Customizable worksheet: Self-evaluation - Where are you right now?.
Introduce the 3P’s of setting up an optimization program Overview of the organizational mindset Customizable worksheet: Self-evaluation - Where are you right now?
Lesson 2 People is Who are the key players in the program?.
Lesson 2 People Who are the key players in the program?
the A-team is How to hire The CRO skillset & mindset you should be looking for Understanding motivation & how to deal with challenging team members Lesson 3 Processes How to manage a CRO project Roles, responsibilities, and communication Creating structure and SOPs (standard operating procedures) Identifying Bottlenecks Keeping everyone in the loop - How to make sure the right people know the right things Calculating your bandwidth for testing Lesson 4 Prioritizing How to make CRO a part of business-as-usual How to demonstrate the value and ROI of your optimization activities Recovering from failing CRO programs Involving everyone in optimization Structuring meetings & Follow-ups Supplementals: Creating testing hack-a-thons (resources & assignment) Read more: http://archive.is/L6Tlo Purchase ConversionXL (Manuel da Costa) - Building and Scaling an Optimization Programs courses at here with PRICE $499 $75.
How to hire the A-team The CRO skillset & mindset you should be looking for Understanding motivation & how to deal with challenging team members Lesson 3 Processes How to manage a CRO project Roles, responsibilities, and communication Creating structure and SOPs (standard operating procedures) Identifying Bottlenecks Keeping everyone in the loop - How to make sure the right people know the right things Calculating your bandwidth for testing Lesson 4 Prioritizing How to make CRO a part of business-as-usual How to demonstrate the value and ROI of your optimization activities Recovering from failing CRO programs Involving everyone in optimization Structuring meetings & Follow-ups Supplementals: Creating testing hack-a-thons (resources & assignment) Read more: http://archive.is/L6Tlo Purchase ConversionXL (Manuel da Costa) - Building and Scaling an Optimization Programs courses at here with PRICE $499 $75