The Content Lab – Jenna Kutcher

Question and Answer

What is US?

US is WHAT MOST OF END UP DOING, THOUGH?.

How does US END UP DOING,?

WHAT MOST OF US END UP DOING, THOUGH?

What is We?

We is spend about 90% of our time creating content, and 10% promoting it..

How does We spend?

We spend about 90% of our time creating content, and 10% promoting it.

What is We?

We is churn our creative gears for hours a week to create this content with care, yet it gets seen by ~maybe~ 6% of our audience..

How does We churn?

We churn our creative gears for hours a week to create this content with care, yet it gets seen by ~maybe~ 6% of our audience.

What is anybody?

anybody is Does that give else the worst kind of pit in your gut?.

How does anybody Does?

Does that give anybody else the worst kind of pit in your gut?

What is (I’m?

(I’m is raising my hand high right here with you.) Instead of focusing on getting that well-honed, crafted-from-the-heart content in front of the eyes of those who need to see it—so many of us opt to hit the post button, slap up a quick social post, and move on to the next item..

How does (I’m raising?

(I’m raising my hand high right here with you.) Instead of focusing on getting that well-honed, crafted-from-the-heart content in front of the eyes of those who need to see it—so many of us opt to hit the post button, slap up a quick social post, and move on to the next item.

What is OUR FRESH CONTENT?

OUR FRESH CONTENT is LIVES AND DIES WITHIN A DAY..

How does OUR FRESH CONTENT LIVES?

OUR FRESH CONTENT LIVES AND DIES WITHIN A DAY.

What is you?

you is Or worse— know that regular content is a way to connect with your people and leave ‘em with action-packed inspiration and value, buuuut you’re stuck in the paralysis of not knowing exactly what to post or how to get your message out there..

How does you know that?

Or worse—you know that regular content is a way to connect with your people and leave ‘em with action-packed inspiration and value, buuuut you’re stuck in the paralysis of not knowing exactly what to post or how to get your message out there.

What is your blog?

your blog is And so, sits quietly collecting cobwebs in your corner of the internet..

How does your blog sits quietly collecting?

And so, your blog sits quietly collecting cobwebs in your corner of the internet.

What is I?

I is CAN JUST SAY HOW HARD I HEAR THIS AND SEE YOU?.

How does I CAN?

CAN I JUST SAY HOW HARD I HEAR THIS AND SEE YOU?

What is I?

I is get it..

How does I get?

I get it.

What is years and years,?

years and years, is For I blogged DAILY because I felt obligated to, but those posts weren’t tied to a result or a purpose..

How does years and years, blogged?

For years and years, I blogged DAILY because I felt obligated to, but those posts weren’t tied to a result or a purpose.

What is fact,?

fact, is In they were sucking up my time and not getting me anywhere closer to my goals..

How does fact, were sucking up?

In fact, they were sucking up my time and not getting me anywhere closer to my goals.

What is I’d?

I’d is share a new blog post once on Facebook, and then move on to the next..

How does I’d share?

I’d share a new blog post once on Facebook, and then move on to the next.

What is vanity metrics—?

vanity metrics— is Those aren’t they’re actual results, akin to subscribers, sales, and students..

How does vanity metrics— aren’t?

Those aren’t vanity metrics—they’re actual results, akin to subscribers, sales, and students.

What is The solution?

The solution is isn’t creating more and more and more..

How does The solution isn’t creating more?

The solution isn’t creating more and more and more.

What is It’s?

It’s is not spending the majority of your time willing your creative juices to crank out just a few more sentences that hopefully *fingers crossed* make it in front of a potential client….

How does It’s not spending?

It’s not spending the majority of your time willing your creative juices to crank out just a few more sentences that hopefully *fingers crossed* make it in front of a potential client…

What is The solution?

The solution is is tied to a simple purpose behind each piece of content you push out..

How does The solution is tied?

The solution is tied to a simple purpose behind each piece of content you push out.

What is Results?

Results is don’t just come from a little call-to-action at the end of your blog post..

How does Results don’t just come?

Results don’t just come from a little call-to-action at the end of your blog post.

What is They?

They is come from creating with intention, certainty, and confidence, and you can do that when you have a plan..

How does They come?

They come from creating with intention, certainty, and confidence, and you can do that when you have a plan.

What is The issue?

The issue is is that you’re creating longform content that’s likely pretty awesome, but its shelf life is fleeting because you don’t have a system to share (and re-share) it again and again..

How does The issue is?

The issue is that you’re creating longform content that’s likely pretty awesome, but its shelf life is fleeting because you don’t have a system to share (and re-share) it again and again.

What is You?

You is hope that search engines will do most of the heavy lifting and point the *right* people to your content..

How does You hope that?

You hope that search engines will do most of the heavy lifting and point the *right* people to your content.

What is You?

You is feel a little “fraud-y” (it’s a word now) if you repurpose past content or *gasp* share a blog post from a year ago … even if it’s still relevant. And the truth is: All that content you spend hours crafting and honing basically goes into a blog post graveyard where it never gets seen, because you’re not the one strategically getting it out there in front of other people..

How does You feel?

You feel a little “fraud-y” (it’s a word now) if you repurpose past content or *gasp* share a blog post from a year ago … even if it’s still relevant. And the truth is: All that content you spend hours crafting and honing basically goes into a blog post graveyard where it never gets seen, because you’re not the one strategically getting it out there in front of other people.

What is all the posts?

all the posts is R.I.P. to you wrote that no one ever experienced..

How does all the posts R.I.P.?

R.I.P. to all the posts you wrote that no one ever experienced.

What is I’ve?

I’ve is INTRODUCING packaged up my own simple and strategic content creation methodology that reaps hundreds of thousands of weekly blog pageviews (and a whole lot of conversions, too) so that you can take one piece of content, repurpose it 10 different ways, and see results for 90-plus days after publishing..

How does I’ve INTRODUCING?

INTRODUCING I’ve packaged up my own simple and strategic content creation methodology that reaps hundreds of thousands of weekly blog pageviews (and a whole lot of conversions, too) so that you can take one piece of content, repurpose it 10 different ways, and see results for 90-plus days after publishing.

What is creators?

creators is Too often, spend 90% of their time creating the “thing” and only 10% promoting it, and it hit me: What good is our content we work so hard on if no one sees it?.

How does creators spend?

Too often, creators spend 90% of their time creating the “thing” and only 10% promoting it, and it hit me: What good is our content we work so hard on if no one sees it?

What is zero results?

zero results is If there are tied to it?.

How does zero results are?

If there are zero results tied to it?

What is We?

We is need to swap how we spend our time and efforts if we want to see real, lasting results..

How does We need?

We need to swap how we spend our time and efforts if we want to see real, lasting results.

What is steam?

steam is (And not run out of from feeling pressured to constantly be cranking out new stuff.) I’m giving you the exact model for you to turn your content into a well-oiled machine (that practically runs itself)..

How does steam not run out?

(And not run out of steam from feeling pressured to constantly be cranking out new stuff.) I’m giving you the exact model for you to turn your content into a well-oiled machine (that practically runs itself).

What is MODULE 01 Define?

MODULE 01 Define is Your Content “Content” is maybe the broadest term we could use in this space, because content is anything you create and publish for someone else to consume..

How does MODULE 01 Define is maybe?

MODULE 01 Define Your Content “Content” is maybe the broadest term we could use in this space, because content is anything you create and publish for someone else to consume.

What is you?

you is If Tweet, if you post on Instagram, or if you have a podcast, a blog, or a YouTube channel—you are a content creator..

How does you post?

If you Tweet, if you post on Instagram, or if you have a podcast, a blog, or a YouTube channel—you are a content creator.

What is content?

content is But figuring out what makes the most sense for you, your brand, and your business is what will lead to tangible results..

How does content figuring out?

But figuring out what content makes the most sense for you, your brand, and your business is what will lead to tangible results.

What is We?

We is kick off by uncovering how content is the key method for educating your audience, inspiring them to take action, serving them with valuable information, and when it’s time, selling your product or service so you can take that education, inspiration, and service to a whole new level..

How does We kick off?

We kick off by uncovering how content is the key method for educating your audience, inspiring them to take action, serving them with valuable information, and when it’s time, selling your product or service so you can take that education, inspiration, and service to a whole new level.

What is You’ll?

You’ll is learn the benefits of creating content for various platforms, my 3 surefire methods for figuring out what the heck to post about, and my go-to (and insanely easy) strategy for planning out my content calendar..

How does You’ll learn?

You’ll learn the benefits of creating content for various platforms, my 3 surefire methods for figuring out what the heck to post about, and my go-to (and insanely easy) strategy for planning out my content calendar.

What is MODULE 02 Outline?

MODULE 02 Outline is Your Content This module will help you strategically and intentionally outline your content (nope, no more “filler” posts just to “get something up” when it’s been all crickets for a while)..

How does MODULE 02 Outline will help?

MODULE 02 Outline Your Content This module will help you strategically and intentionally outline your content (nope, no more “filler” posts just to “get something up” when it’s been all crickets for a while).

What is your content?

your content is Outlining will equip you with a way to create content that drives actual results in your business through my three signature steps: Goal, Promise, and Action..

How does your content Outlining?

Outlining your content will equip you with a way to create content that drives actual results in your business through my three signature steps: Goal, Promise, and Action.

What is I’ll?

I’ll is walk you through how to determine the purpose of each and every piece of content, paint a picture of promise for the reader or consumer (aka, what’s in it for them), and end the piece with a next step for them to follow that leads to a natural transition further into your brand..

How does I’ll walk?

I’ll walk you through how to determine the purpose of each and every piece of content, paint a picture of promise for the reader or consumer (aka, what’s in it for them), and end the piece with a next step for them to follow that leads to a natural transition further into your brand.

What is You?

You is never want people wondering, “What was the point of that?” or “Now what?” when they consume your content, and with this simple outline, you’ll always create with a broader intention, not just for the sake of creation..

How does You never want?

You never want people wondering, “What was the point of that?” or “Now what?” when they consume your content, and with this simple outline, you’ll always create with a broader intention, not just for the sake of creation.

What is MODULE 03?

MODULE 03 is Create Your Content Yep, onward to the actual content creation!.

How does MODULE 03 Create?

MODULE 03 Create Your Content Yep, onward to the actual content creation!

What is You?

You is likely already have experience with this part, but if you’ve ever faced writer’s block or couldn’t quite figure out how to wrap up a blog post neatly, I’m sharing all my tips and know-how to make your content juicy, value-filled, and actionable for anyone consuming it..

How does You have?

You likely already have experience with this part, but if you’ve ever faced writer’s block or couldn’t quite figure out how to wrap up a blog post neatly, I’m sharing all my tips and know-how to make your content juicy, value-filled, and actionable for anyone consuming it.

What is We’ll?

We’ll is get into why I firmly believe the trusty 5-paragraph essay format is fully relevant to content creation, plus simple ways to hook readers in the introduction, how to weave value into the bulk of the body, and what to actually say in the conclusion that leaves readers clicking on to the next part of their journey, and that isn’t one of those awkward or abrupt “so longs.” I’m also giving you the headline tips I live by and the 6 major must-dos for better content (these will become your content Bible … bless). MODULE 04 Promote Your Content 10 Ways Ever wish you didn’t have to come up with social copy from scratch every flipping time?.

How does We’ll get?

We’ll get into why I firmly believe the trusty 5-paragraph essay format is fully relevant to content creation, plus simple ways to hook readers in the introduction, how to weave value into the bulk of the body, and what to actually say in the conclusion that leaves readers clicking on to the next part of their journey, and that isn’t one of those awkward or abrupt “so longs.” I’m also giving you the headline tips I live by and the 6 major must-dos for better content (these will become your content Bible … bless). MODULE 04 Promote Your Content 10 Ways Ever wish you didn’t have to come up with social copy from scratch every flipping time?

What is an easier way?

an easier way is Want an easier way to curate captions using content that already exists?.

How does an easier way Want?

Want an easier way to curate captions using content that already exists?

What is it’s?

it’s is Wonder if “cheating” to promote your content more than just one time on your platforms?.

How does it’s Wonder?

Wonder if it’s “cheating” to promote your content more than just one time on your platforms?

What is I?

I is Uh-huh, feel you..

How does I feel?

Uh-huh, I feel you.

What is the way,?

the way, is And by it’s NOT cheating (it’s actually what will save you in the long run)..

How does the way, NOT cheating?

And by the way, it’s NOT cheating (it’s actually what will save you in the long run).

What is I’ll?

I’ll is help you follow a plan and execute a strategy that will allow your content to live on and generate results in the weeks and months to come..

How does I’ll help?

I’ll help you follow a plan and execute a strategy that will allow your content to live on and generate results in the weeks and months to come.

What is I’m?

I’m is teaching you how to take one longform piece of content (a blog post, podcast episode, or YouTube video) and share it in 10 different ways on your social platforms, from just introducing the piece and teasing small bites of value inside of it, to asking engaging questions based on the piece, sharing pull quotes, pinning it in multiple ways, and more..

How does I’m teaching?

I’m teaching you how to take one longform piece of content (a blog post, podcast episode, or YouTube video) and share it in 10 different ways on your social platforms, from just introducing the piece and teasing small bites of value inside of it, to asking engaging questions based on the piece, sharing pull quotes, pinning it in multiple ways, and more.

What is You’ll?

You’ll is have all the permission to reinvent and reintroduce your content in new ways, so you’re not always churning to create social copy from scratch and, instead, utilizing the content you already have in front of you..

How does You’ll have?

You’ll have all the permission to reinvent and reintroduce your content in new ways, so you’re not always churning to create social copy from scratch and, instead, utilizing the content you already have in front of you.

What is MODULE 05 Refine?

MODULE 05 Refine is Your Process Content creation is all about starting small, systemizing, and then working your way up..

How does MODULE 05 Refine is?

MODULE 05 Refine Your Process Content creation is all about starting small, systemizing, and then working your way up.

What is this final module,?

this final module, is In I share my effective strategies for batch working so you can spend less time trying to multitask and more efficient time knocking out a bunch of your content needs in one fell swoop..

How does this final module, share?

In this final module, I share my effective strategies for batch working so you can spend less time trying to multitask and more efficient time knocking out a bunch of your content needs in one fell swoop.

What is I’ll?

I’ll is also show you how to dig into the data to see what’s working well—and what you can potentially ditch in your efforts..

How does I’ll also show?

I’ll also show you how to dig into the data to see what’s working well—and what you can potentially ditch in your efforts.

What is (You?

(You is know I’m a numbers gal, right?).

How does (You know?

(You know I’m a numbers gal, right?)

What is you?

you is When have a system for working and refining, you’ll get into a groove that you never knew was possible—and likely spend less time creating way more valuable, results-driven work..

How does you have?

When you have a system for working and refining, you’ll get into a groove that you never knew was possible—and likely spend less time creating way more valuable, results-driven work.

What is your business?

your business is As grows, you might consider outsourcing content creation (an equally thrilling and scary thought, am I right?)..

How does your business grows,?

As your business grows, you might consider outsourcing content creation (an equally thrilling and scary thought, am I right?).

What is I’ll?

I’ll is show you how you can remain the visionary for your content as you navigate to the next level..

How does I’ll show?

I’ll show you how you can remain the visionary for your content as you navigate to the next level.

What is Now!?

Now! is Buy.

How does Now! Buy?

Buy Now!

What is Information?

Information is Shopping.

How does Information Shopping?

Shopping Information

What is - We?

- We is provide digital products..

How does - We provide?

- We provide digital products.

What is products?

products is Most of will come to you immediately..

How does products will come?

Most of products will come to you immediately.

What is Pre-Order product,?

Pre-Order product, is But for we need 3-7 days to order it for you..

How does Pre-Order product, need?

But for Pre-Order product, we need 3-7 days to order it for you.

What is you?

you is - After order, the system will create your account and send it to your email..

How does you order,?

- After you order, the system will create your account and send it to your email.

What is your payment,?

your payment, is And after you will receive the download link at the account or directly via your email..

How does your payment, will receive?

And after your payment, you will receive the download link at the account or directly via your email.

What is you?

you is If have any problems with your order, you can contact: [email protected]..

How does you have?

If you have any problems with your order, you can contact: [email protected].

What is you?

you is - If cannot find the download link, please don’t worry about that..

How does you cannot find?

- If you cannot find the download link, please don’t worry about that.

What is We?

We is will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8)..

How does We will update?

We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).

What is things?

things is Let's get started!.

How does things Let's?

Let's get things started!

What is We?

We is will go with you!.

How does We will go?

We will go with you!

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