Art Of Email with Live Workshop – Andre Chaperon and Shawn Thing

Question and Answer

What is Art Of Email?

Art Of Email is with Live Workshop - Andre Chaperon and Shawn Thing “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” — R. Buckminster Fuller When his phone rang at 5:00 a.m. on October 1, 2018, James ignored it..

How does Art Of Email never change?

Art Of Email with Live Workshop - Andre Chaperon and Shawn Thing “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” — R. Buckminster Fuller When his phone rang at 5:00 a.m. on October 1, 2018, James ignored it.

What is Thirty minutes later his son?

Thirty minutes later his son is called and, recognizing the phone number, he answered it..

How does Thirty minutes later his son called?

Thirty minutes later his son called and, recognizing the phone number, he answered it.

What is Thirteen years earlier,?

Thirteen years earlier, is half-way around the world, Barry’s phone rang too..

How does Thirteen years earlier, rang too.?

Thirteen years earlier, half-way around the world, Barry’s phone rang too.

What is Both calls?

Both calls is came from the Karolinska Institute in Sweden..

How does Both calls came?

Both calls came from the Karolinska Institute in Sweden.

What is the organization?

the organization is That’s that chooses recipients for the Nobel Prize in Physiology or Medicine..

How does the organization chooses?

That’s the organization that chooses recipients for the Nobel Prize in Physiology or Medicine.

What is Australian Barry Marshall?

Australian Barry Marshall is and his long-time collaborator Robin Warren were awarded the prize in 2005..

How does Australian Barry Marshall were awarded?

Australian Barry Marshall and his long-time collaborator Robin Warren were awarded the prize in 2005.

What is James Allison,?

James Allison, is a blues harmonica playing Texan, shared the prize with Tasuku Honjo in 2018..

How does James Allison, shared?

James Allison, a blues harmonica playing Texan, shared the prize with Tasuku Honjo in 2018.

What is Hungarian-American Katalin (Kati) Kariko?

Hungarian-American Katalin (Kati) Kariko is hasn’t been called yet..

How does Hungarian-American Katalin (Kati) Kariko hasn’t been called?

Hungarian-American Katalin (Kati) Kariko hasn’t been called yet.

What is It’s?

It’s is impossible to know if she ever will..

How does It’s know?

It’s impossible to know if she ever will.

What is she’ll?

she’ll is For now, just have to be satisfied knowing she helped save tens of millions of lives..

How does she’ll just have?

For now, she’ll just have to be satisfied knowing she helped save tens of millions of lives.

What is James,?

James, is Barry, and Kati all have something in common..

How does James, all have?

James, Barry, and Kati all have something in common.

What is conventional wisdom?

conventional wisdom is Each challenged in their respective fields..

How does conventional wisdom challenged?

Each challenged conventional wisdom in their respective fields.

What is Each saw something others?

Each saw something others is didn’t..

How does Each saw something others didn’t.?

Each saw something others didn’t.

What is decades of ridicule?

decades of ridicule is And each endured from their peers as a result..

How does decades of ridicule endured?

And each endured decades of ridicule from their peers as a result.

What is They?

They is were heretics, operating at the fringes, toiling away in obscurity..

How does They were?

They were heretics, operating at the fringes, toiling away in obscurity.

What is they?

they is Until weren’t..

How does they weren’t.?

Until they weren’t.

What is Conventional wisdom?

Conventional wisdom is is a funny thing..

How does Conventional wisdom is?

Conventional wisdom is a funny thing.

What is the time?

the time is Most of it keeps us out of trouble..

How does the time keeps?

Most of the time it keeps us out of trouble.

What is it?

it is But sometimes makes us blind to possibility..

How does it makes?

But sometimes it makes us blind to possibility.

What is Email marketing?

Email marketing is hasn’t been around for very long, but it still has plenty of established ‘wisdom.’ Most of those ideas were inherited from old-school ‘Mad Men’ like Claude Hopkins, Eugene Schwartz, and David Ogilvy..

How does Email marketing hasn’t been around?

Email marketing hasn’t been around for very long, but it still has plenty of established ‘wisdom.’ Most of those ideas were inherited from old-school ‘Mad Men’ like Claude Hopkins, Eugene Schwartz, and David Ogilvy.

What is common refrain.?

common refrain. is Buy, buy, buy, now, now, now is the all-too-.

How does common refrain. Buy,?

Buy, buy, buy, now, now, now is the all-too-common refrain.

What is your audience’s attention?

your audience’s attention is Grab and do whatever it takes to “get ’em on your list” and make the sale as fast as possible. Big idea-driven curiosity, over-the-top ‘ethical bribes,’ false urgency, and a dizzying array of upsells, downsells, cross-sells — whatever it takes as long as you sell, sell, sell….

How does your audience’s attention Grab?

Grab your audience’s attention and do whatever it takes to “get ’em on your list” and make the sale as fast as possible. Big idea-driven curiosity, over-the-top ‘ethical bribes,’ false urgency, and a dizzying array of upsells, downsells, cross-sells — whatever it takes as long as you sell, sell, sell…

What is the right markets,?

the right markets, is And let’s be honest right up front — in with the right offers, the right audiences, and the right resources, this approach can and does work..

How does the right markets, let’s?

And let’s be honest right up front — in the right markets, with the right offers, the right audiences, and the right resources, this approach can and does work.

What is it?

it is Until doesn’t..

How does it doesn’t.?

Until it doesn’t.

What is you’ve?

you’ve is If been in the boardrooms and around the water coolers of the biggest names in direct response marketing you’ll know they’re scared..

How does you’ve been?

If you’ve been in the boardrooms and around the water coolers of the biggest names in direct response marketing you’ll know they’re scared.

What is The world?

The world is is changing and their tried-and-true playbook of tactics is crumbling before their eyes..

How does The world is?

The world is changing and their tried-and-true playbook of tactics is crumbling before their eyes.

What is behind the scenes,?

behind the scenes, is But, it’s common knowledge that the sun is setting on high-pressure, hard-sell tactics..

How does behind the scenes, is setting?

But, behind the scenes, it’s common knowledge that the sun is setting on high-pressure, hard-sell tactics.

What is it,?

it, is Change, and the new normal that comes with takes no prisoners..

How does it, Change,?

Change, and the new normal that comes with it, takes no prisoners.

What is The U.S. Federal Trade Commission (FTC)?

The U.S. Federal Trade Commission (FTC) is has already shut down some of the worst offenders — plenty of 8-9 figure businesses disappeared as a result..

How does The U.S. Federal Trade Commission (FTC) has already shut down?

The U.S. Federal Trade Commission (FTC) has already shut down some of the worst offenders — plenty of 8-9 figure businesses disappeared as a result.

What is Hundreds?

Hundreds is of millions of dollars in sales and thousands of employees gone — poof — overnight..

How does Hundreds gone —?

Hundreds of millions of dollars in sales and thousands of employees gone — poof — overnight.

What is big tech companies?

big tech companies is And like Apple and Google are rewriting their rules, focusing on privacy and protecting their customers’ experiences (and their inboxes)..

How does big tech companies are rewriting?

And big tech companies like Apple and Google are rewriting their rules, focusing on privacy and protecting their customers’ experiences (and their inboxes).

What is tactics?

tactics is But, hard-sell and unethical marketing aren’t the real problem..

How does tactics sell?

But, hard-sell tactics and unethical marketing aren’t the real problem.

What is The real problem?

The real problem is The real problem is that conventional wisdom in our little corner of the universe says that these hard-sell tactics are the only way to succeed online..

How does The real problem is that?

The real problem is that conventional wisdom in our little corner of the universe says that these hard-sell tactics are the only way to succeed online.

What is four decades?

four decades is After more than of combined experience with our own projects and working with hundreds of clients, we know that’s just not true..

How does four decades working?

After more than four decades of combined experience with our own projects and working with hundreds of clients, we know that’s just not true.

What is fact,?

fact, is In most of the time, those hard-sell tactics are counter-productive..

How does fact, are?

In fact, most of the time, those hard-sell tactics are counter-productive.

What is They’re?

They’re is often the result of something called the Law of the Instrument — better known by the phrase: “To a person with a hammer, everything looks like a nail.” What are we supposed to do instead? We’re glad you asked..

How does They’re often?

They’re often the result of something called the Law of the Instrument — better known by the phrase: “To a person with a hammer, everything looks like a nail.” What are we supposed to do instead? We’re glad you asked.

What is a moment?

a moment is Lean in for and we’ll share a secret that might just change your world….

How does a moment Lean in?

Lean in for a moment and we’ll share a secret that might just change your world…

What is we?

we is But, before do that, we need to show you where we are and point the way to where we’re going..

How does we do that,?

But, before we do that, we need to show you where we are and point the way to where we’re going.

What is start?

start is Let’s by looking at a 10,000′ view of email marketing’s so-called conventional wisdom..

How does start Let’s?

Let’s start by looking at a 10,000′ view of email marketing’s so-called conventional wisdom.

What is It?

It is all begins with an assumption (usually left unsaid) — that’s some variation of “I have to act FAST or people won’t buy and I’ll lose that opportunity FOREVER.” That assumption leads to three perfectly rational decisions. First, do whatever it takes to grab an audience’s attention!.

How does It all begins?

It all begins with an assumption (usually left unsaid) — that’s some variation of “I have to act FAST or people won’t buy and I’ll lose that opportunity FOREVER.” That assumption leads to three perfectly rational decisions. First, do whatever it takes to grab an audience’s attention!

What is Curiosity-?

Curiosity- is driven big ideas, over-the-top “ethical bribes,” social proof, contrived influencer / affiliate endorsements — whatever it takes to “get ’em on the list.”.

How does Curiosity- driven?

Curiosity-driven big ideas, over-the-top “ethical bribes,” social proof, contrived influencer / affiliate endorsements — whatever it takes to “get ’em on the list.”

What is the sale?

the sale is Second, go for immediately!.

How does the sale go?

Second, go for the sale immediately!

What is Persuasion,?

Persuasion, is pre-suasion, (maybe a little coercion…), engineered urgency — who doesn’t love countdown timers and limited availability notices to move a prospect over the finish line?.

How does Persuasion, engineered?

Persuasion, pre-suasion, (maybe a little coercion…), engineered urgency — who doesn’t love countdown timers and limited availability notices to move a prospect over the finish line?

What is customer value!?

customer value! is Third, maximize.

How does customer value! maximize?

Third, maximize customer value!

What is Upsells,?

Upsells, is one-time offers, cross-sells, forced continuity — and, if that doesn’t work, maybe a downsell to put some money in the bank..

How does Upsells, offers,?

Upsells, one-time offers, cross-sells, forced continuity — and, if that doesn’t work, maybe a downsell to put some money in the bank.

What is they’re?

they’re is Then, once on your list, run them through your “email gauntlet” of back-end and affiliate offers to squeeze every last drop of value from your new customers as quickly as possible. Sure, this churn and burn approach is hard work. To keep the party going we have to add names to the list faster than we’re losing them..

How does they’re run?

Then, once they’re on your list, run them through your “email gauntlet” of back-end and affiliate offers to squeeze every last drop of value from your new customers as quickly as possible. Sure, this churn and burn approach is hard work. To keep the party going we have to add names to the list faster than we’re losing them.

What is the business?

the business is But that’s we’re in — gotta scale bro, right?.

How does the business scale?

But that’s the business we’re in — gotta scale bro, right?

What is Here’s?

Here’s is the problem with conventional wisdom (and this is the secret we mentioned before) — it’s a house of cards that’s built on a lie..

How does Here’s is?

Here’s the problem with conventional wisdom (and this is the secret we mentioned before) — it’s a house of cards that’s built on a lie.

What is you?

you is If believe that you have to act fast or people won’t buy, the churn and burn email marketing philosophy makes perfect sense..

How does you believe?

If you believe that you have to act fast or people won’t buy, the churn and burn email marketing philosophy makes perfect sense.

What is here’s?

here’s is But the thing — most people who buy eventually WON’T buy quickly..

How does here’s buy eventually WON’T buy quickly.?

But here’s the thing — most people who buy eventually WON’T buy quickly.

What is look?

look is Let’s at the numbers..

How does look Let’s?

Let’s look at the numbers.

What is Legendary marketer Dean Jackson?

Legendary marketer Dean Jackson is has analyzed his customers’ extensive data and found that only 15% of people who buy within two years make a purchase in the first 90 days..

How does Legendary marketer Dean Jackson has analyzed?

Legendary marketer Dean Jackson has analyzed his customers’ extensive data and found that only 15% of people who buy within two years make a purchase in the first 90 days.

What is Everyone?

Everyone is else — 85% of people who buy — don’t make a purchase until AFTER 90 days..

How does Everyone buy — don’t make?

Everyone else — 85% of people who buy — don’t make a purchase until AFTER 90 days.

What is FOUR TIMES?

FOUR TIMES is That means there’s THE OPPORTUNITY waiting for you after three months — if, and only IF, you don’t screw it up..

How does FOUR TIMES means?

That means there’s FOUR TIMES THE OPPORTUNITY waiting for you after three months — if, and only IF, you don’t screw it up.

What is sink in?

sink in is Let that for a moment … it’s (very, very, very) important..

How does sink in Let that?

Let that sink in for a moment … it’s (very, very, very) important.

What is you’re?

you’re is If starting to feel a dull ache in the back of your brain (or the pit of your stomach), we get it..

How does you’re starting?

If you’re starting to feel a dull ache in the back of your brain (or the pit of your stomach), we get it.

What is you?

you is Once see reality, it’s hard not to be affected by it..

How does you see?

Once you see reality, it’s hard not to be affected by it.

What is The problem?

The problem is we’ve been told we need to solve isn’t really the problem..

How does The problem been told?

The problem we’ve been told we need to solve isn’t really the problem.

What is itself,?

itself, is That, by is hard to handle..

How does itself, is?

That, by itself, is hard to handle.

What is The bigger issue?

The bigger issue is is that the choices we’re making based on what we think the problem is actually make the situation worse!.

How does The bigger issue is?

The bigger issue is that the choices we’re making based on what we think the problem is actually make the situation worse!

What is last part again…it’s?

last part again…it’s is (Re-read that  very important…).

How does last part again…it’s (Re-read that?

(Re-read that last part again…it’s very important…)

What is unpack?

unpack is Let’s this idea and see where it leads….

How does unpack Let’s?

Let’s unpack this idea and see where it leads…

What is We?

We is think the problem we’re trying to solve with email marketing is that we have to act fast or we’ll lose an opportunity to get a customer..

How does We think?

We think the problem we’re trying to solve with email marketing is that we have to act fast or we’ll lose an opportunity to get a customer.

What is we?

we is If believe that, we do our best to grab our audience’s attention as quickly as possible, we do what it takes to get a sale as fast as possible, and we pull out every trick in the book to maximize short-term customer value..

How does we believe that,?

If we believe that, we do our best to grab our audience’s attention as quickly as possible, we do what it takes to get a sale as fast as possible, and we pull out every trick in the book to maximize short-term customer value.

What is we?

we is Then run those customers through a never-ending series of offers until they stop paying attention actively (unsubscribes, refunds) or passively (ignoring our emails)..

How does we run?

Then we run those customers through a never-ending series of offers until they stop paying attention actively (unsubscribes, refunds) or passively (ignoring our emails).

What is the problem?

the problem is However, we’re trying to solve in this scenario isn’t the real issue..

How does the problem trying?

However, the problem we’re trying to solve in this scenario isn’t the real issue.

What is The overwhelming majority of?

The overwhelming majority of is our customers won’t buy from us in the first 90 days no matter what we do..

How does The overwhelming majority of won’t buy?

The overwhelming majority of our customers won’t buy from us in the first 90 days no matter what we do.

What is here’s?

here’s is And, the worst part — all of the things we’re doing to solve the imaginary problem make people LESS likely to buy from us in the future!.

How does here’s doing?

And, here’s the worst part — all of the things we’re doing to solve the imaginary problem make people LESS likely to buy from us in the future!

What is You’ll?

You’ll is want to re-read that and let it sink in….

How does You’ll want?

You’ll want to re-read that and let it sink in…

What is ”?

” is …the righter you do the wrong things, the wronger you become.” — Dr. Russell Ackoff.

How does ” do?

” …the righter you do the wrong things, the wronger you become.” — Dr. Russell Ackoff

What is the solution?

the solution is Fortunately, is available to all of us, and all it takes is a slight shift in our thinking..

How does the solution is?

Fortunately, the solution is available to all of us, and all it takes is a slight shift in our thinking.

What is We?

We is need to challenge conventional wisdom, and we can take inspiration from Barry Marshall, James Allison, and Kati Kariko..

How does We need?

We need to challenge conventional wisdom, and we can take inspiration from Barry Marshall, James Allison, and Kati Kariko.

What is Barry Marshall’s work,?

Barry Marshall’s work, is Prior to the medical community believed that peptic ulcers and many types of stomach cancer were caused by spicy foods, stress, and overproduction of stomach acid..

How does Barry Marshall’s work, believed?

Prior to Barry Marshall’s work, the medical community believed that peptic ulcers and many types of stomach cancer were caused by spicy foods, stress, and overproduction of stomach acid.

What is Marshall?

Marshall is showed that decades of conventional wisdom was wrong, eventually receiving a Nobel Prize in 2005 for his discovery of the bacterium H. Pylori’s role in causing peptic ulcers..

How does Marshall showed?

Marshall showed that decades of conventional wisdom was wrong, eventually receiving a Nobel Prize in 2005 for his discovery of the bacterium H. Pylori’s role in causing peptic ulcers.

What is decades of criticism?

decades of criticism is Despite from his peers, Barry Marshall revolutionized ulcer treatment..

How does decades of criticism revolutionized?

Despite decades of criticism from his peers, Barry Marshall revolutionized ulcer treatment.

What is He?

He is had been right all along..

How does He had been right?

He had been right all along.

What is James Allison?

James Allison is was inspired by his eighth-grade math teacher to pursue a degree in science..

How does James Allison was inspired?

James Allison was inspired by his eighth-grade math teacher to pursue a degree in science.

What is He?

He is worked in a research laboratory during the summer of his junior year in high school, and later took a course in immunology..

How does He worked?

He worked in a research laboratory during the summer of his junior year in high school, and later took a course in immunology.

What is Allison?

Allison is “shook off immunotherapy naysayers and made believers out of everyone when he figured out how to turn the immune system against tumors.” He was awarded a Nobel Prize in 2018 — the first prize given for cancer therapy in 28 years..

How does Allison “shook?

Allison “shook off immunotherapy naysayers and made believers out of everyone when he figured out how to turn the immune system against tumors.” He was awarded a Nobel Prize in 2018 — the first prize given for cancer therapy in 28 years.

What is the process,?

the process, is In Allison invented an entirely new form of cancer treatment that has helped save hundreds of thousands of lives..

How does the process, invented?

In the process, Allison invented an entirely new form of cancer treatment that has helped save hundreds of thousands of lives.

What is Katalin (Kati) Kariko,?

Katalin (Kati) Kariko, is a Hungarian-born biochemist, spent her entire career studying messenger RNA (mRNA)..

How does Katalin (Kati) Kariko, spent?

Katalin (Kati) Kariko, a Hungarian-born biochemist, spent her entire career studying messenger RNA (mRNA).

What is many years her career?

many years her career is “…for at the University of Pennsylvania was fragile. She migrated from lab to lab, relying on one senior scientist after another to take her in. She never made more than $60,000 a year.”.

How does many years her career was?

“…for many years her career at the University of Pennsylvania was fragile. She migrated from lab to lab, relying on one senior scientist after another to take her in. She never made more than $60,000 a year.”

What is Dr. Kariko’s ideas?

Dr. Kariko’s ideas is were “against the conventional wisdom,” according to David Langer, a neurosurgeon colleague quoted by the New York Times..

How does Dr. Kariko’s ideas were?

Dr. Kariko’s ideas were “against the conventional wisdom,” according to David Langer, a neurosurgeon colleague quoted by the New York Times.

What is Leading journals?

Leading journals is rejected her work..

How does Leading journals rejected?

Leading journals rejected her work.

What is it?

it is When was finally published, it received little attention..

How does it was finally published,?

When it was finally published, it received little attention.

What is the world?

the world is And then, fell apart..

How does the world fell apart.?

And then, the world fell apart.

What is “Chinese scientists?

“Chinese scientists is posted the genetic sequence of the virus ravaging Wuhan in January 2020, and researchers everywhere went to work. BioNTech designed its mRNA vaccine in hours; Moderna designed its in two days.” (source: NY Times.).

How does “Chinese scientists posted?

“Chinese scientists posted the genetic sequence of the virus ravaging Wuhan in January 2020, and researchers everywhere went to work. BioNTech designed its mRNA vaccine in hours; Moderna designed its in two days.” (source: NY Times.)

What is December 18,?

December 18, is On 2020, Kati Kariko and her colleague, Dr. Drew Weissman, were vaccinated against Covid-19 at the University of Pennsylvania….

How does December 18, were vaccinated?

On December 18, 2020, Kati Kariko and her colleague, Dr. Drew Weissman, were vaccinated against Covid-19 at the University of Pennsylvania…

What is “A senior administrator?

“A senior administrator is told the doctors and nurses rolling up their sleeves for shots that the scientists whose research made the vaccine possible were present, and they all clapped. Dr. Kariko wept.” Katalin Kariko at her home in Jenkintown, Pa., in February..

How does “A senior administrator told?

“A senior administrator told the doctors and nurses rolling up their sleeves for shots that the scientists whose research made the vaccine possible were present, and they all clapped. Dr. Kariko wept.” Katalin Kariko at her home in Jenkintown, Pa., in February.

What is Dr. Kariko’s early research?

Dr. Kariko’s early research is into mRNA eventually led to development of the Moderna and Pfizer-BioNTech vaccines..

How does Dr. Kariko’s early research eventually led?

Dr. Kariko’s early research into mRNA eventually led to development of the Moderna and Pfizer-BioNTech vaccines.

What is Barry Marshall,?

Barry Marshall, is James Allison, and Kati Kariko looked at the world differently than their colleagues..

How does Barry Marshall, looked?

Barry Marshall, James Allison, and Kati Kariko looked at the world differently than their colleagues.

What is Their upstream observations?

Their upstream observations is led them to profoundly different downstream conclusions..

How does Their upstream observations led?

Their upstream observations led them to profoundly different downstream conclusions.

What is That same power?

That same power is is available to each and every one of us..

How does That same power is?

That same power is available to each and every one of us.

What is we?

we is When recognize that the overwhelming majority of people who choose to enter our world are unlikely to become customers quickly, an entirely new realm of possibility opens..

How does we recognize that?

When we recognize that the overwhelming majority of people who choose to enter our world are unlikely to become customers quickly, an entirely new realm of possibility opens.

What is a sale?

a sale is Instead of rushing to make that’s unlikely to happen (and almost certainly undermining future sales along the way), we can focus on relationships before transactions..

How does a sale rushing?

Instead of rushing to make a sale that’s unlikely to happen (and almost certainly undermining future sales along the way), we can focus on relationships before transactions.

What is simple decision?

simple decision is The seemingly changes EVERYTHING that follows..

How does simple decision changes?

The seemingly simple decision changes EVERYTHING that follows.

What is relationships?

relationships is Emphasizing with our audience instead of transactions frees up our time and energy to: Focus on — and speak to — the needs and desires of our audience..

How does relationships Emphasizing?

Emphasizing relationships with our audience instead of transactions frees up our time and energy to: Focus on — and speak to — the needs and desires of our audience.

What is genuine empathy,?

genuine empathy, is Establish credibility, authority, trust, and rapport..

How does genuine empathy, Establish?

Establish genuine empathy, credibility, authority, trust, and rapport.

What is value?

value is Lead with with no expectation of immediate financial reward..

How does value Lead?

Lead with value with no expectation of immediate financial reward.

What is Treat everyone?

Treat everyone is like a customer regardless if money has changed hands..

How does Treat everyone like?

Treat everyone like a customer regardless if money has changed hands.

What is These actions?

These actions is lead to three profound effects..

How does These actions lead?

These actions lead to three profound effects.

What is it’s?

it’s is First, a LOT more fun and energizing to engage with audiences following the Golden Rule — “Do unto others as you’d have them do unto you.” In the Art of Email we call this principle “people, not metrics,” recognizing that every name on your list is a real person with real problems to solve and desires to fulfill..

How does it’s a?

First, it’s a LOT more fun and energizing to engage with audiences following the Golden Rule — “Do unto others as you’d have them do unto you.” In the Art of Email we call this principle “people, not metrics,” recognizing that every name on your list is a real person with real problems to solve and desires to fulfill.

What is People?

People is just like you and us..

How does People just like?

People just like you and us.

What is something magical?

something magical is Yes, that’s counter-intuitive, but something magical happens when you genuinely treat people exceptionally well..

How does something magical happens?

Yes, that’s counter-intuitive, but something magical happens when you genuinely treat people exceptionally well.

What is (You?

(You is may find people reaching out saying “Dudes, Take My Money.”).

How does (You may find?

(You may find people reaching out saying “Dudes, Take My Money.”)

What is you?

you is Third, when focus on building and improving relationships (and other principles taught in the Art of Email), you’ll quickly learn that it’s much easier (and far more powerful) when transactions emerge organically vs..

How does you focus?

Third, when you focus on building and improving relationships (and other principles taught in the Art of Email), you’ll quickly learn that it’s much easier (and far more powerful) when transactions emerge organically vs.

What is sales?

sales is trying to engineer deliberately..

How does sales trying?

trying to engineer sales deliberately.

What is …?

… is But the Art of Email is not for everyone..

How does … is not?

But … the Art of Email is not for everyone.

What is it’s?

it’s is Full disclosure: probably not for most people..

How does it’s probably not?

Full disclosure: it’s probably not for most people.

What is AoE?

AoE is requires mindset and behavioral shifts most marketers are unwilling to make..

How does AoE requires?

AoE requires mindset and behavioral shifts most marketers are unwilling to make.

What is We?

We is get it — conventional wisdom is powerful (and it’s a helluva lot easier than choosing to zig when the rest of the world zags)..

How does We get?

We get it — conventional wisdom is powerful (and it’s a helluva lot easier than choosing to zig when the rest of the world zags).

What is We’re?

We’re is all friends here and we have lots of free resources you may find useful..

How does We’re have?

We’re all friends here and we have lots of free resources you may find useful.

What is hard feelings —?

hard feelings — is No we promise..

How does hard feelings — promise.?

No hard feelings — we promise.

What is you’re?

you’re is If, however, like us … a little (OK, a lot) weird, and willing to try something different to get far better results, then welcome to the tribe..

How does you’re like?

If, however, you’re like us … a little (OK, a lot) weird, and willing to try something different to get far better results, then welcome to the tribe.

What is We’ve?

We’ve is been waiting for you… The Art of Email Course Outline Module 1 (Foreword, Introduction, Strategic Upstream Decisions, Strategy + 10,000′ View, How to Think About Writing, and the Nine Dot Puzzle) Module 2: Principles of Serialized Narratives Module 3: Soap Opera Series Module 4: Relationship Building Series Module 5: Value Newsletter Module 6: Bridge Emails Module 7: Story-Powered Promotions Module 8: Product Launch Series Module 9: Customer Onboarding Series Module 10: Putting It All Together Module 11: Advanced Ideas Are you interested in?.

How does We’ve been waiting?

We’ve been waiting for you… The Art of Email Course Outline Module 1 (Foreword, Introduction, Strategic Upstream Decisions, Strategy + 10,000′ View, How to Think About Writing, and the Nine Dot Puzzle) Module 2: Principles of Serialized Narratives Module 3: Soap Opera Series Module 4: Relationship Building Series Module 5: Value Newsletter Module 6: Bridge Emails Module 7: Story-Powered Promotions Module 8: Product Launch Series Module 9: Customer Onboarding Series Module 10: Putting It All Together Module 11: Advanced Ideas Are you interested in?

What is Art Of Email?

Art Of Email is with Live Workshop - Andre Chaperon and Shawn Thing Download, art of email, the art of email writing pdf, the art of email writing philip vassallo pdf, the art of email communication, clip art of email..

How does Art Of Email clip?

Art Of Email with Live Workshop - Andre Chaperon and Shawn Thing Download, art of email, the art of email writing pdf, the art of email writing philip vassallo pdf, the art of email communication, clip art of email.

What is Art Of Email?

Art Of Email is Purchasing with Live Workshop - Andre Chaperon and Shawn Thing course now, You can get it with the LIFETIME SUPPORT and UNLIMITED DOWNLOAD..

How does Art Of Email Purchasing?

Purchasing Art Of Email with Live Workshop - Andre Chaperon and Shawn Thing course now, You can get it with the LIFETIME SUPPORT and UNLIMITED DOWNLOAD.