Experimentation Program Management – ConversionXL, Ben Labay

Question and Answer

What is Experimentation Program Management -?

Experimentation Program Management - is ConversionXL, Ben Labay Experimentation programs are focused on developing an experimentation culture that supports running continuous research and testing efforts in order to decrease innovation risk and improve business and customer goals..

How does Experimentation Program Management - programs?

Experimentation Program Management - ConversionXL, Ben Labay Experimentation programs are focused on developing an experimentation culture that supports running continuous research and testing efforts in order to decrease innovation risk and improve business and customer goals.

What is your organization?

your organization is To consistently innovate, must promote a culture of experimentation, and make experimentation an integral part of every day’s work..

How does your organization consistently innovate,?

To consistently innovate, your organization must promote a culture of experimentation, and make experimentation an integral part of every day’s work.

What is the practice of experimentation?

the practice of experimentation is However, can go way beyond optimizing websites..

How does the practice of experimentation can go?

However, the practice of experimentation can go way beyond optimizing websites.

What is it’s?

it’s is That is why important to learn the frameworks, tools and rituals that can help you and others in your organization embrace experimentation..

How does it’s is?

That is why it’s important to learn the frameworks, tools and rituals that can help you and others in your organization embrace experimentation.

What is Introduction video (5 minutes) What?

Introduction video (5 minutes) What is are the four pillars of an experimentation program?.

How does Introduction video (5 minutes) What are?

Introduction video (5 minutes) What are the four pillars of an experimentation program?

What is This course?

This course is is essential for you if….

How does This course is?

This course is essential for you if…

What is You?

You is are struggling with: Buy-in from leadership No measurement of key metrics and KPIs No development or data resources for the testing program Even successful tests aren’t implemented Poor ideas or test quality Low test velocity Affecting change in your organization These struggles are addressed by better program management..

How does You are struggling?

You are struggling with: Buy-in from leadership No measurement of key metrics and KPIs No development or data resources for the testing program Even successful tests aren’t implemented Poor ideas or test quality Low test velocity Affecting change in your organization These struggles are addressed by better program management.

What is the principles and tools of experimentation program management?

the principles and tools of experimentation program management is Understanding will make it more effective, and fun..

How does the principles and tools of experimentation program management Understanding?

Understanding the principles and tools of experimentation program management will make it more effective, and fun.

What is you?

you is This will help elevate your program and your career..

How does you will help?

This will help you elevate your program and your career.

What is this course?

this course is After taking you will… Clearly understand the pillars of experimentation programs and how to scale them to your needs..

How does this course taking?

After taking this course you will… Clearly understand the pillars of experimentation programs and how to scale them to your needs.

What is the program management tools?

the program management tools is Have to help manage the tension between risk and reward, between complexity and business objectives..

How does the program management tools Have?

Have the program management tools to help manage the tension between risk and reward, between complexity and business objectives.

What is the program needs?

the program needs is Evaluate according to business goals and expected outcomes with the right set of questions..

How does the program needs Evaluate?

Evaluate the program needs according to business goals and expected outcomes with the right set of questions.

What is the outcomes?

the outcomes is Communicate more effectively to increase engagement from broader team..

How does the outcomes Communicate?

Communicate the outcomes more effectively to increase engagement from broader team.

What is You?

You is are already convinced…but is your boss?.

How does You are already convinced…but?

You are already convinced…but is your boss?

What is your leadership?

your leadership is Is bought into CRO and experimentation?.

How does your leadership Is?

Is your leadership bought into CRO and experimentation?

What is This lesson?

This lesson is speaks to the WHY, not the what or the how, so you have the context and language to elevate experimentation within your career and your organization..

How does This lesson speaks?

This lesson speaks to the WHY, not the what or the how, so you have the context and language to elevate experimentation within your career and your organization.

What is Topics?

Topics is covered: Be able to make a strategic case for experimentation (from a CMO/CPO vs CEO perspective) Understand the limitations of data and how experimentation ‘data’ is different Contextualize experimentation by understanding it’s history, differentiation from testing and CRO, and it’s goals, benefits, and principles 2..

How does Topics covered: Be?

Topics covered: Be able to make a strategic case for experimentation (from a CMO/CPO vs CEO perspective) Understand the limitations of data and how experimentation ‘data’ is different Contextualize experimentation by understanding it’s history, differentiation from testing and CRO, and it’s goals, benefits, and principles 2.

What is the framework of the operating system.?

the framework of the operating system. is This is.

How does the framework of the operating system. is?

This is the framework of the operating system.

What is It?

It is provides the language we can commonly use to help translate all the different components into how and where it can work in your organization..

How does It provides?

It provides the language we can commonly use to help translate all the different components into how and where it can work in your organization.

What is Topics?

Topics is covered: Get an overview of the experimentation operating system Understand the four stages and three flywheels of the experimentation operating system Understand the terms ‘artifacts’ and ‘rituals’ with regards to the system 3..

How does Topics covered:?

Topics covered: Get an overview of the experimentation operating system Understand the four stages and three flywheels of the experimentation operating system Understand the terms ‘artifacts’ and ‘rituals’ with regards to the system 3.

What is we’re?

we’re is If all playing a game, let’s make sure we know the rules..

How does we’re let’s?

If we’re all playing a game, let’s make sure we know the rules.

What is fundamental phase of the experimentation operating system.?

fundamental phase of the experimentation operating system. is This is the first and most.

How does fundamental phase of the experimentation operating system. is?

This is the first and most fundamental phase of the experimentation operating system.

What is It?

It is orients the program to make change that matters, that we care about..

How does It orients?

It orients the program to make change that matters, that we care about.

What is Topics?

Topics is covered: Know what strategic frameworks help to integrate the program into the business growth model and strategy Know what tools help to assess the problem(s) (aka ‘top-down’ prioritization) Learn what rituals and activities and support the alignment of the program to the core business objectives and customer problems 4..

How does Topics covered:?

Topics covered: Know what strategic frameworks help to integrate the program into the business growth model and strategy Know what tools help to assess the problem(s) (aka ‘top-down’ prioritization) Learn what rituals and activities and support the alignment of the program to the core business objectives and customer problems 4.

What is Planning?

Planning is Process &.

How does Planning Process?

Process & Planning

What is Planning?

Planning is Process and is the systems to accelerate accessibility, trust, and velocity within an experimentation program..

How does Planning Process?

Process and Planning is the systems to accelerate accessibility, trust, and velocity within an experimentation program.

What is project and program management components?

project and program management components is This covers much of the traditional and common such as roadmapping, data tracking, prioritization tools..

How does project and program management components covers?

This covers much of the traditional and common project and program management components such as roadmapping, data tracking, prioritization tools.

What is Topics?

Topics is covered: Learn the different tools to help prioritize then roadmap solutions Understand the different program and people structures within modern experimentation and CRO programs Learn a way to roadmap and swimlane with solution mapping workshops 5..

How does Topics covered:?

Topics covered: Learn the different tools to help prioritize then roadmap solutions Understand the different program and people structures within modern experimentation and CRO programs Learn a way to roadmap and swimlane with solution mapping workshops 5.

What is Learn?

Learn is Test &.

How does Learn Test?

Test & Learn

What is You?

You is already have goal and metric maps, you have the research and prioritization tools….In this section of Experimentation program management, we’re talking about the workflow tools and rituals to use as a systems approach to running tests..

How does You already have?

You already have goal and metric maps, you have the research and prioritization tools….In this section of Experimentation program management, we’re talking about the workflow tools and rituals to use as a systems approach to running tests.

What is Topics?

Topics is covered: Know what workflow and documentation tools you need to facilitate proper test execution Understand phase gating as part of experimentation workflow management 6..

How does Topics covered:?

Topics covered: Know what workflow and documentation tools you need to facilitate proper test execution Understand phase gating as part of experimentation workflow management 6.

What is Topics?

Topics is covered: Know what tools help to increase ease and velocity of decisions from test results Know the implementation implications to help plan ahead of time Understand the importance of communication and the tools available 7..

How does Topics covered:?

Topics covered: Know what tools help to increase ease and velocity of decisions from test results Know the implementation implications to help plan ahead of time Understand the importance of communication and the tools available 7.

What is Program Metrics?

Program Metrics is Scaling &.

How does Program Metrics Scaling?

Scaling & Program Metrics

What is Topics?

Topics is covered: Know where you can start programs, and the principles of scaling and resourcing Understand the purpose, categories, and examples of experimentation program audits Understand the primary metric taxonomy and where program metrics fit in Are you interested in?.

How does Topics covered:?

Topics covered: Know where you can start programs, and the principles of scaling and resourcing Understand the purpose, categories, and examples of experimentation program audits Understand the primary metric taxonomy and where program metrics fit in Are you interested in?

What is Experimentation Program Management -?

Experimentation Program Management - is Purchasing ConversionXL, Ben Labay course now, You can get it with the LIFETIME SUPPORT and UNLIMITED DOWNLOAD..