Pam Foster – Direct Response Copywriting Certification Course

Finally, You’ll Have a Step-By-Step Plan For Crafting…

Persuasive Copy That

Flat-Out Sells

If you’re a business owner looking to increase sales…you need better copywriting.

If you’re an agency looking to get more clients and deliver better results…you need better copywriting.

If you’re a marketing professional looking to take the next BIG step in your career…you need to be a better copywriter.

Simply put, good copywriting can have such a profound effect on your business (and your career) that I wouldn’t call it a “game-changing skill…”

But a LIFE-changing skill.

And this is ESPECIALLY true in the world of digital marketing, where the vast majority of all communication happens through the written word.

Listen, I don’t want to overstate things here, but the cold, hard truth is this:

If you aren’t writing good copy, you aren’t marketing.

With bad copywriting, you’re just “playing pretend” at this whole digital marketing thing…

…and until you learn how to write persuasive copy that converts, you’ll NEVER be a “real marketer!”

See, a pretend marketer is someone who writes copy that “sounds good”…

…while a real marketer is someone who is able to write copy that grabs your prospect’s attention and compels them to read and take action.

It’s the difference between going through the motions and actually having a positive effect on your business.

That’s how important copywriting is. And that’s why we’re so excited about our brand-new Copywriting Mastery Course & Certification.

And we’re even more pumped to announce that we’ve created this course in a partnership with the world’s top authority on direct-response copywriting…

There’s a myth floating around about copywriting…

…a dangerous myth that could have DISASTROUS consequences for anyone who believes it.

Want to know what it is?

It’s the myth that copywriting is only meant for writers.

Right now there are thousands of business owners, agencies, and marketing professionals out there…

(Email marketers, content marketers, conversion rate specialists, traffic buyers…)

…who have no idea how much they are being held BACK by poor copywriting skills.

It’s sad, but true.

Think about it this way:

Copywriting is the art & science of writing words that SELL.

And no matter what your digital marketing specialty is, we all have to “sell” something!

Media buyers & traffic acquisition specialists have to “sell the click” in their ad copy…
Email marketers have to “sell the open” in their subject lines…
Even content marketers have to “sell an idea” in every blog post!

This is why it’s essential for EVERY digital marketing professional to have strong copywriting skills.

Copywriting is like dribbling a basketball. If you play basketball, it’s ESSENTIAL that you know how to dribble—no matter what position you play.

The same is true of marketers and copywriting.

The good news is that the principles of persuasion are the same no matter what you’re working on. The techniques you use to write a high-converting sales page are the same techniques that will help you write better-performing ads, blog posts, emails, and so on.

And when you look at it that way, you start to realize that copywriting does a lot more than just improve conversions…

From generating awareness and building engagement to fostering excitement and turning customers into active promoters of your business, copywriting plays a HUGE role in EVERY single step of the Customer Journey.

(And it improves conversions. A lot.)

That’s why copywriting is in such steep demand today. You might even be surprised to learn this one simple fact…