User-Centric Marketing – ConversionXL, Paul Boag
Become a master of the sales funnel
Digital has changed marketing forever. The power now lies with the customer. They have unlimited choices and the voice to complain if they are unhappy. We have to know how to cut through the digital noise and ensure they love how we interact with them. We have to become user-centric in how we approach marketing.
After taking this course, you’ll:
- Be equipped with easy to implement user research approaches to better understand your audience and how to engage them.
- Discover how to map the customer journey, allowing you to know what messages to communicate and when.
- Be able to test your campaigns with users in a cost-effective way to ensure they are as effective as possible.
You can apply user-centric marketing techniques even if you have a limited budget and tight deadlines.
User research and testing your campaigns don’t need to be time consuming or expensive. It can save both time and money because it ends the endless debate about the best approach and prevents you from adopting the wrong path.
User-centric marketing will allow you to spend your budget better and do more with less thanks to more word of mouth recommendations. That benefits both your business and you personally as you consistently exceed your targets.
Your full course curriculum
USER-CENTRIC MARKETING
1 Why we need a user-centric approach to marketing
Even if you are convinced of the need for a more user-centric approach to marketing, others in your company might not be. That is why in this first lesson, Paul will lay out the case for a user-centric approach and what exactly that means.
2 How do we start to adopt a user-centric approach
3 How to better understand your audience without spending a cent
4 Building a picture of your audience using surveys
5 Discover the power of top task analysis
6 Why and how you should be meeting your audience in person
7 Customer journey mapping: What is it and why it can help?
8 How to run a customer journey mapping workshop
9 How to get the most from your user research
10 Involve the user in your campaign design
11 How to test your campaign’s design with users
12 Reflect your customer’s mindset with Card Sorting
13 Ensure website success with a prototype you can test
14 Testing your websites at scale with unfacilitated usability testing
15 How to refine your campaigns post launch
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