PPC Elites Academy – Art Hernandez

Course Curriculum

Introduction

Join The Notifications List!
What is Dropshipping? (2:14)
Difference Between Niche & General Stores (4:35)
Email Setup (1:37)
Opening Your Store (2:57)

Module 1: Shopify Interface Navigation

Home Page (3:59)
Orders (3:22)
Products (15:42)
Customers (4:30)
Analytics (4:51)
Discounts (5:52)
Apps + Appstore (7:46)
Sales Channels (4:11)
Online Store (4:55)
Settings (9:12)

Module 2: Preparation + Store Setup

Shipping Settings (4:17)
Important Pages (5:07)
Essential Apps (7:13)
How To Do Product Research (14:59)
Products Titles & Descriptions (14:14)
How To Price Your Products (4:20)
Setting Up Your Theme + Product Page (23:56)

Module 3: Google Ads Setup + Overview

How To Set Up Google Ads Account (3:29)
How To Setup Google Analytics (4:03)
How To Connect Google Ads And Analytics (2:50)
Overview: Sidebar (22:43)
Overview: Top Bar (13:06)
Overview: Midsection (7:42)
Columns setup (4:57)
How To Install Conversion Tracking (0:59)

Module 4: Google Search Ads Creation + Overview

Explaining Keywords (9:55)
How To Find Profitable Keywords (14:56)
Campaign Creation + Overview (3:00)
Search Ads Creation (19:08)
Different Bidding Strategies In Depth (36:16)
Campaign Settings (10:34)
Search Ad Extensions (11:21)

Module 5: Google Search Ads Optimization

Dont Just Kill Your Campaigns (6:54)
Looking At The Data (20:27)
Testing Different Ad Copies (5:53)
What Is The Keyword Quality Score (12:04)
Creating Separate Ad Groups For Winning Keywords (6:39)
Negative Keywords & Why They Are Essential (8:47)
Bid Adjustments & Why They Are Essential (12:22)
How To Increase Your Search Ads Position (8:46)
What Is Ad Scheduling (13:25)
When To Raise Your Budget (4:41)
How To Run Ad Experiments (9:39)

Module 6: Google Shopping Setup + Overview

How To Setup Google Shopping (6:40)
Navigating The Merchant Center (13:43)
Preparing Products For Success (17:42)

Module 7: Google Shopping Ads Creation

Google Shopping Ads Creation (13:00)
Shopping Campaign Overview (5:55)t
Explaining The Bidding Strategies (9:54)

Module 8: Google Shopping Ads Optimization

How To Segment Your Products Into Different Groups (5:47)
How To Optimize Your Google Shopping Campaigns (REVEALING MY $500K PRODUCT) (52:29)
Using The Targeted Funnel Method To Target Specific Keywords (23:13)

Module 9: Google Smart Shopping

What Are Smart Shopping Campaigns (2:49)

Important Links

PPC Elites Mastermind Facebook Group

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