Ultimate Marketer Playbook 2013

Top 10 Customer Case Studies & Campaign Samples

Every year, we launch a contest to find the Infusionsoft “Ultimate Marketer.” To earn this distinction, entrants must display a combination of savvy Infusionsoft implementation and innovative marketing strategies in their path to success.

In this Playbook, you’ll find the ideas, marketing plans, strategies, sample creative executions and results of our finalists’ sales and marketing campaign stories. So read on and get inspired—and maybe you’ll be featured in next year’s Ultimate Marketer finalist book!

Contents

Finalists

Andy Michaels, Blue Chip Athletic

Casey Graham, The Rocket Company

Dustin Burleson, Burleson Orthodontics

Best in Class

Lead Generation — Laura Roeder, LKR Social Media

Lead Nurture & Conversion — Heather Lemere, Salon Success Strategies

Online Sales — Chris Brisson, Call Loop

Customer Satisfaction — Yvonne Halling, Les Molyneux

CustomerHub — Geoff Affleck, Enlightened Alliances

Honorable Mention