WordPress Masterclass For Business – Dave Kaminski

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Fun Fact:

You Could Spend $10,000+ To Have a Website Built Using WordPress

Yes, $10,000. That’s the average fee for having a website custom-built in WordPress. Of course you can get estimates all over the board…from several hundred to tens of thousands of dollars…but $10,000 is the average fee for a professional, custom-built WordPress site.

That’s a lot of money – and it doesn’t even guarantee your site will work the way you want. For example, I’ve been hired to come in and fix a semi-functioning WordPress site, where the client had already paid someone else $15,000 to build it.

It’s nuts – WordPress is free and themes are cheap – so why would anyone pay that kind of money for a website? Great question. Here’s the answer. 

WordPress is painful. Themes, plugins, security, e-commerce, digital downloads, videos, protecting content, collecting money, capturing emails, funneling traffic…it’s all too overwhelming. You get frustrated. You get stuck. And you need help.

But now you can get that help. And even better, it won’t cost you thousands of dollars.

Introducing…

The WordPress Masterclass For Business

This course ends the pain, frustration (and oftentimes expense) of using WordPress for your business. It allows you…regardless of your skill level…to setup and run a profitable WordPress site that looks and works exactly how you want, in the shortest amount of time possible.

It cuts through all the marketing hype, simply telling you what to do and how to do it. Much (if not all) you hear about anything WordPress is purely marketing driven…”just install this and your problems will be solved”. But it never works like that (and usually just creates more problems). So instead, I provide you with an honest look at the challenges you’ll run into and then show you how to quickly navigate around them…regardless of your experience.

What does this mean for you? No more scouring the web for answers. No more waiting days for tech support to respond to your pleas.  And no more having to give up in frustration. This training will give you the answers you need, for anything you want to do and all in one place.

But how can a single course about WordPress do all of this?  It’s because… 

It's Actually 5 Courses In 1

Once upon a time, WordPress was a simple blogging platform. Write some words, click publish and…well, that’s all it could do.  But these days, it can provide everything you need to run a business. 

And from years of daily experience, I know that businesses get stuck in 5 major WordPress areas:

So I’ve broken The WordPress Masterclass For Business into 5 unique courses or “labs” that address each of these pain points, in-depth. That means for each of these topics, I’ll walk you through everything you need to know, do and use to turn headaches into profits.  Here now is a closer look at what I cover in the training:

The WordPress Foundation Lab

Maybe you’re new to WordPress and wonder how you should start. Or maybe you’re experienced with WordPress but aren’t sure if your website is actually setup correctly.  In either instance (or similar ones) this is the section of the training where you’ll learn build your Worpress site with a rock-solid foundation.

But building a solid WordPress foundation isn’t about doing a few major things correctly. It’s about doing many, many, many minor things correctly. Which is exactly why so many people get tripped up in this area…it just seems like so much.

But I’ll make sense of it all for you…and in short order…giving you the answers to things like:

The WordPress Blogging Lab

“I wrote some posts but I’m not getting any traffic”. Or I’ve written 100 posts and I’m not getting any traffic. Or I have a new blog, so how many posts should I write?

These are just a few of the “blogging” questions I hear over and over again. So in this section of the training, I’m going to give you the straight facts on what to do and how to do it…for using a blog to generate traffic and authority for your business.

You’ll learn things like…

The WordPress E-Commerce Lab

Hey, I’ve got an idea. I’m going to run some Facebook ads…and from there, everyone will immediately buy my widget, or my service, or my coaching plan. 

And then reality hits. Even if you get past the first step (getting traffic), you’re going to find that plugging all the moving pieces together for any type of e-commerce activity is a major pain in the butt using WordPress.

But have no fear, I’ll guide you through this often maddening process with step by step, do this and don’t do that instructions, covering things like:

The WordPress Digital Product Lab

Back in the day (2007) I was one of only a handful of people selling training videos online. These days, everyone is trying to do it…and it seems like everyone is an expert on how to do it.

Problem is, none of the “course experts” actually know how to setup WordPress to sell digital products (videos, audio and downloadable content). They pay someone else to do it for them. Someone like, um, me (a dirty little secret you’re not supposed to know).

So what you’ll learn in this section of the training is coming straight from the horses mouth. You’ll learn directly, from me, exactly how to use WordPress to sell any type of digital product, including:

The WordPress Design Lab

Your website is ugly. Something about it just looks wrong. Or you bought a sexy theme that everyone raves about, but your pages don’t look anything close to sexy. Or you like the way your website looks, but you’re getting no leads or sales from it.

These are design problems. And for most people, it equals game over.  You don’t know how to fix any of it…not from a visual standpoint and certainly not from a technical (coding) standpoint.

This special section of the training will fix these problems for you. In it, I’m going to teach you how to quickly become a design Ninja…even if you have zero design talent, no artistic sense and no techie skills whatsoever. I realize that might sound hard to believe, but I’ll prove it to you…in fact, you’ll be surprised how easy I make it for you.

It’s probably my favorite section of the training because it gives you the most power. With what you’ll learn, you’ll be able to (easily) custom design your WordPress site to look exactly how you’d like. No cookie-cutter themes (with security leaks), no sketchy freelancers and no skills required.

Here’s a closer look at a few of the things I’ll be covering:

Plus This Special Bonus:

You Get Six of My Personal WordPress Templates

Creating landing or sales pages in WordPress from scratch can be a challenge. Especially if you’re not a designer or if you’ve never done it.

So to solve that problem, I’m including a six-pack of my own, personally designed landing and sales pages. That means already-done-for-you pages that are specifically designed for lead generation and sales.

In fact, one of the pages you’ll be getting is the same, exact template I used to create the page you’re on right now.  You can see live previews of all the page templates included in the training below:

Clean Sales Page No Video

No gimmicks, no bells and whistles. Just clean, simple, professional design that makes your copy the star of the page. Can also be re-purposed for various other site pages, like About pages, Contact pages, etc. This is the same template used to create the page you’re on right now.

Clean Sales Page With Video

No gimmicks, no bells and whistles. Just clean, simple, professional design that makes your copy the star of the page. Can also be re-purposed for various other site pages, like About pages, Contact pages, etc. This is the same template used to create the page you’re on right now.

Modern Sales Page No Video

Visually appealing and designed to combat page skimmers (people who skim and jump around pages).  Sections are visually designed to make skimmers pause, so they always see your most important points. I use this exact template for many of my own sales pages.

Modern Sales Page With Video

Visually appealing and designed to combat page skimmers (people who skim and jump around pages).  Sections are visually designed to make skimmers pause, so they always see your most important points. I use this exact template for many of my own sales pages.

Girly Girl Landing Page

A feminine flavored landing page designed to funnel visitors into one of three lead magnet “buckets”. This not only helps you build your mailing lists, but segments visitors so you can always deliver the right message, to the right people.

Manly Man Landing Page

A masculine flavored landing page designed to funnel visitors into one of three lead magnet “buckets”. This not only helps you build your mailing lists, but segments visitors so you can always deliver the right message, to the right people.

These pages work with any WordPress theme. That’s because these are not themes, but pre-designed page templates that don’t rely on WordPress themes whatsoever.  In other words, you get to keep right on using your current WordPress theme and can still use these pages anywhere you want on your site.

Editing these page templates is a breeze. You can change, add, re-arrange and remove every element on these pages. Colors, text, images, sections, you name it. You can modify everything to your heart’s desire with a visual editor that’s simple enough for anyone to use. 

You can use these pages as much as you want, on as many sites as you want. There are no annoying licensing limits. Do you own 10 sites? You can use my pages on all 10 of those sites. Do you do work for clients? You can use my pages on all of your client sites too.

Everything You Need To Master WordPress All In One Place

I get it – there is a lot of WordPress training on the Internet. Some of it is free and crappy. Some of it is expensive and crappy. And most of it is very vanilla – just covering the WordPress basics – while never drilling down into the realities of running an actual business using WordPress.

The WordPress Masterclass For Business has been designed to be the first and last WordPress resource you’ll ever need. It goes far, far beyond the “vanilla basics” and tells you everything you need to know, use and do for using WordPress to run an actual business online.  Not theories, but realities.

Maybe you think your business only does one thing. You’ll never need to blog. Or sell physical products. Or sell digital products. Or need to design your own pages. But odds are (based on my experience of working with business owners from all corners of the world), sooner or later you’ll end up wanting to do these things – the very things you never thought you’d do.

And when that happens, you’ve got everything you need to know in one place. There’s no wondering where to turn or what to do. It’s all right there for you. And better yet, it’s from a source you can trust.

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