Today, I own a $15,000/month personal brand.
And I have built an evergreen skillset which means I never have to work a 9-5 again.
But, let me rewind real quick…
Here’s the 3 key things I noticed from Day 1 as a creator:
1) Content Drives Sales
Content is your brand’s “force multiplier”.
Why do I say that?
Because…
You are building a personal brand.
You are growing an audience.
You are attracting a tribe of people who know, like and trust you.
And every tweet, long form and email you write will either push people towards working with you, or push people away from working with you.
Post the wrong content?
You’ll be forced to rely on aggressive pitches, psychology “hacks” and sleazy sales tactics (which damage your brand) to land clients.
But post the right content?
95% of the “selling” will already be done before someone even hears your offer.
Content-Driven Sales.
This is the “smart” way to monetise your personal brand.
And in 2024, content is more important than ever, because…
2) You Have 1000s Of People Willing To Pay You $2,000/month (or more) At Your Fingertips
Social media is the land of opportunity in 2024.
Let me break it down for you:
- Every business owner now has a social media profile
- They are hunting for people who can solve their problems
- If you can write content which shows you can solve these problems, they will hire you.
He landed multiple $2,500+ deals with 8-Figure CEOs who reached out to HIM.
The best part?
He had ZERO experience as a Ghostwriter before landing these clients.
But… most creators never reach this stage.
Why?
Because they don’t understand that…
3) Trust Is The Most Valuable Commodity in 2024
Clients hire you for two reasons:
(1) They trust you
(2) They like you
I can’t help you become more “likeable” – that’s on you
But I can help you with that first step: trust.
Why is trust so important in 2024?
Because every day, more and more people are piling into the Creator Economy.
They’re all competing for a slice of the same pie.
And unless you have a way to earn your audience’s trust, they will go to one of the other creators who do.
So….
How do you build your audience’s trust (so they’re open to working with you)?