ConversionXL (Ian Littlejohn) – Google Data Studio Masterclass

No, the hardest part is most often communicating that data in a way that brings action. After all, you can be the most talented analyst in the world, but if you’re not using that data to bring positive change, it’s pretty useless to the organization.

Purchase ConversionXL (Ian Littlejohn) – Google Data Studio Masterclass courses at here with PRICE $199 $47


ConversionXL (Ian Littlejohn) – Google Data Studio Masterclass

ConversionXL (Ian Littlejohn) - Google Data Studio Masterclass

Learn to build powerful and interactive data visualizations

Enroll in this 4-class course to learn

…and so much more.

Data should speak for itself, but it doesn’t

Learn to effectively communicate data to bring better business results.

The most difficult work an analyst does often isn’t the actual analysis – crunching the numbers, auditing data integrity, or generating insights.

No, the hardest part is most often communicating that data in a way that brings action. After all, you can be the most talented analyst in the world, but if you’re not using that data to bring positive change, it’s pretty useless to the organization.

The truth? Learning effective data communication and visualization skills makes all the difference in making insights actionable…the trick is to learn to tell stories with your data to allow others in the organization to learn from them as well.

What’s wrong with my current reporting?

As marketers and analytics, we spend all day looking at data. Your boss might not, though. In addition, if you’re shipping your data across teams and departments, a lot of information can get lost in translation. Insights get diluted – or worse, mutated – and you end up with no clear sense of what action to take next.

The standard reports in Google Analytics have their limitations. Even pulling the data to Excel isn’t entirely ideal. You can set up an API connection to a Google Sheet, but it’s still not as intuitive and interactive as a real-time interactive data dashboard in Data Studio.

Google’s Data Studio allows an analyst to customize a dashboard in nearly unlimited ways. You can pull data from Google Analytics, Adwords, Google Sheets, Attribution 360, and Search Console, as well as from whatever database you use. This flexibility allows you to build almost any report imaginable, tying in mobile, offline, transactional, and online data.

This effectively prevents data from living in a silo, or worse, a dark corner of the company where only talented analysts can access insights.

Democratizing data insights

The result? With very little effort and time, you can create and customize reports for any business purpose to propel insights further throughout the business. Managers will understand your work with greater clarity, and appropriate teams can take action upon your work.

Get ConversionXL (Ian Littlejohn) – Google Data Studio Masterclass download

Essentially, you’re democratizing data in your company. This is what it means to be truly data-driven.

Past basic analytical capabilities, functional data communication and visualization is one of the most in-demand and requested skill sets. Making sense of data in and proliferating it in the organization will only increase in demand with time.

This course is right for you if…

This course is probably not for you if…

…you work as a full-time digital analytics pro who consistently spends time building advanced reports and visualizations in Tableau.

If you’ve got the data presentation skills of Lea Pica, you might be too advanced for this course.

About your instructor, Ian Littlejohn

Ian has over 10 years of Management Consulting experience.

He brings this expert knowledge and skillset to his live course, showing Google Data Studio users how to easily create sophisticated management reports, perform data analysis and create amazing interactive dashboards without using any complex programming or specialized tools.

Ian has consulted and worked with major organizations in the Banking, Insurance, Manufacturing, Telecommunications and Logistics industries across a number of countries and continents.

For over a decade, Ian has been making it easy for his students to craft management reports, develop interactive dashboards and generate new insight and intelligence from business data.

Your full course curriculum

Data Studio Masterclass

Lesson 1

Data source connections and requirements

This lesson will cover different types of data sources you can work within Data Studio. You’ll also learn some methods of aggregation, or what kinds of questions you can ask of your data. You’ll bring your data in from GA and Google Sheets.

Topics covered:

Lesson 2

Building your first report

This class covers best practices for visualization, as well as the methods available within Google Data Studio. You’ll learn to make your data stand out and create visualizations that communicate clearly and meaningfully.

Topics covered:

Lesson 3

Chart options and principles of visualization

This class addresses the questions of: how do we filter this data? How do we ask questions of this data? How do we create more interactive data?

Topics covered:

Lesson 4

Putting it all together – full report workshop

You’ve learned different fields and data sources and how to connect them, different types of visualizations, and different forms of filters. In the last class, you’ll bring it all together and create interactive dashboards.

Topics covered:

 

Read more: http://archive.is/1jm3f

Purchase ConversionXL (Ian Littlejohn) – Google Data Studio Masterclass courses at here with PRICE $199 $47

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