Launch Your Shop Academy – Christina Scalera

IT’S 3PM, AND YOU STILL HAVEN’T MADE ANY MONEY YET TODAY.

“Get on Instagram… ”
“Check your email…”
“Listen to a podcast…”

IT FEELS COMFORTABLE TO JUMP INTO BUSY WORK, JUST TO FEEL LIKE YOU DID SOMETHING TODAY.

YOU KNOW AN ONLINE SHOP WOULD TAKE SO MUCH CLIENT PRESSURE OFF YOU,

but you haven’t started it yet.

It’s killing you to see other people making bank at the beach while you’re still slaving away on proposals, collecting past due invoices and working up the courage (and the content) to go live.

You know passive shops are an amazing reality for the influensters you follow, but they must have husbands or something that floated them as they got started.

No one could possibly have the workload you do, keeping you stuck on client projects instead of finally getting your passive products up and selling… right?

IT’S EASIER TO BELIEVE THESE EXCUSES THAN THE TRUTH:

you are fully capable of making sales in your sleep, but you’ve chosen not to so far.

This is coming from a former done-for-you slave to my clients, who thought the online marketing world was full of scammers and shit-grinning marketers until 2015.

That was the year I sold my first digital download product on Etsy. Since then, I’ve watched product shops evolve from a waste of space to a full-blown business for myself and many of my clients.

SORRY, BABE.

YOU MAY HAVE NOTICED THAT “SHOPS” ARE THE NEW “BLOG” TAB IN 2022.

But what are these people selling, and how?

→ “$50 for her products and she’s making 6-figures? She must have a HUGE audience!”

→ “I don’t know how I could live without my client income”

→ “I had an idea but someone else is already doing it”

→ “there’s nothing I can make that someone would possibly want”

WHY DOES THIS LOOK SO EFFORTLESS FOR OTHER PEOPLE?

The real answer? It isn’t.

On top of the internal pressure you’re feeling to launch a shop, you just saw an ad for your competition’s (you guessed it) new shop.

Maybe this isn’t the answer you want to hear, but this is coming from someone who spent 4 years building a shop that could finally support me, then two years scaling it to a place where it fully runs itself while grossing at least $50k a month.

Yeah, it’s a lot of work to start, but you’ll have more money than you know what to do with.

SO WHAT DOES SIMPLE LOOK LIKE

SO YOU CAN WORK WHEN YOU WANT TO, NOT WHEN YOU HAVE TO

I’M READY TO LAUNCH MY SHOP!

SIMPLE LOOKS LIKE:

→ dreaming up product ideas and selling them BEFORE you create them so you’re never creating things no one wants

→ setting up a shop you can handle, even if especially if you’re bad at tech

→ understanding where digital download products fit in to your customer’s journey, so you can sell more of them while making people happy (bye bye refund requests!)

→ making 4 passive product sales next month instead of an “all or nothing” mentality that says you have to sell 5876 products every day or else you’re a failure

→ trusting that launching a shop is only the beginning of many good things to come

The simplest way to do this is not alone, but with a proven gameplan and mentor who’s been in your shoes.

I KNOW WHAT IT’S LIKE TO WORK MY ASS OFF FOR WEEKS

only to make $100 (before taxes and costs).

Butttttt… I also now know what it’s like to be out running errands without a second thought about work, until I hear the “cha-ching” sound of a new sale coming in.

Launch Your Shop Academy® ensures your shop efforts are worth it.

Because making just $100 sucks.

Passive shops don’t pop up out of nowhere and land in your lap. They’re born, in the Launch Your Shop Academy®.

Grow your followers and influence based on happy customers, not vanity metrics

Give you power over your clients (you don’t need them anymore)

Put income in your hands

HERE’S WHAT YOUR SHOP AND PRODUCTS CAN DO FOR YOU WITH THE KNOWLEDGE YOU LEARN IN THE LYS ACADEMY:

Give you freedom to do anything you want– grow your shop, let it run and pay you, start a second business, whatever you want because that shop can run without you!

IF WE HAVEN’T MET YET… I’M CHRISTINA SCALERA

When I launched my first shop, I was in $73k of credit card debt. My family was embarrassed by my lack of a “real job.” The dozens of freebies I downloaded daily weren’t getting me any closer to the million-dollar lifestyle they all promised on their thank you page.

I was sick of looking for fruitless answers, always thinking, “if I could just find out what she eats for breakfast, that’s the secret to success that will unlock doors for me,” or “if I create similar products to theirs, surely I’ll finally take off!”

No one’s breakfast reveal or products I emulated brought me any closer to my goals, though, because you can’t copy your way to success.

I SPENT MONTHS STUCK AND CONFUSED, NOT UNDERSTANDING WHERE TO START.

Where was this online income everyone was talking about? I couldn’t even convince two people to work with me, much less buy from me without days of networking and wooing them in person!

But in time, I did finally figure out what passive products to sell so that I could get hands-off sales not just a few times a month (like 2016 Christina), but a few times a DAY (like 2022 Christina).

2016 CHRISTINA WOULD BE TOTALLY FANGIRLING ME TODAY.

Launching my shop allowed me to meet my greatest friends (who I’m proud to shout out because they are now HUGE industry power players- think Funnel Gorgeous, Topsie VandenBosch and Jenna Kutcher). I also did some really bucket list things, like:

bought an island home in Washington State

hire a dream team who runs my shop without me now– a far cry from wearing all the hats myself not that long ago!

invest multiple 6-figures on coaches, education, masterminds and business learning

get featured on big stages, like Marketer’s Heart, Goal Digger, The Hill Creatives, Entrepreneur, Don’t Keep Your Day Job (the podcast and book!), The Connect Show (CW & Fox syndicated), Being Boss, The Unstoppable Entrepreneur and Cubicle to CEO

do a 4-day photoshoot in Arizona with my photographer

meet my future husband + actually have time to date him (we made it official June 2022!)

host 6+ luxury events or retreats to meet my clients IRL in places like Sonoma, Serenbe and the pink sugar beaches of Gulf Shores

and my ultimate bucket list dream from back in 2016… buy whatever the heck I want at Whole Foods

THE ONE THING THAT CHANGED ALL THINGS?

Shops are the new blogs and digital download products are the next generation of courses. They’re just not saturated… yet.

WHEN I THINK ABOUT WHERE IT ALL STARTED, IT WAS JUST ONE THING THAT MEANT THE DIFFERENCE BETWEEN WHERE I AM NOW, AND WHERE I COULD HAVE BEEN:

slogging it in corporate, dutifully paying off my debt in a dead-end relationship.

Launching my shop.

MEET THE PROGRAM THAT WILL LAUNCH YOUR SHOP AND CHANGE YOUR LIFE

An A-Z guide to get your passive shop set up, filled with bestselling products and launched to ravenous fans (even if you’re starting from scratch).

Did you just blush? Because I did

READY TO MAKE FUTURE-YOU THE HAPPIEST PERSON IN THE WORLD, AND LAUNCH YOUR SHOP?!

When you enroll today, here’s what you get:

THE COMPLETE LAUNCH YOUR SHOP ACADEMY® CURRICULUM

7 in-depth training modules with captioned video, transcripts, and audio lessons to learn in the style that suits you best. New content added each week to give you time to absorb and implement. (Value: $1379)

MY PERFECT LAUNCH PLAN + CALENDAR

This launch plan lays out what to do, step-by-step to get your shop up and running with products. It even comes with different tracks to customize your launch to your personality, with recommendations based on your enneagram type! (Value: $297)

LIFETIME ACCESS

Plenty of time to go through what you’ve learned, apply it and make bank, on your schedule.

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Launch Your Shop Academy – Christina Scalera