How to Run TikTok Ads – Gerardo Perez Foundr

GROWTH HAS STALLED, EVEN
FOR THE BEST ADVERTISERS

Even the biggest platforms are seeing declining user growth for the first time in their history. And with paid ads being more crowded than ever, it’s too risky to rely on just one paid channel.

THE TRENDS WE’RE SEEING…

LESS TRACKINGApple’s anti-tracking protections set to cost Facebook $12B in 2022 alone.
DECREASING ROASRazor-thin margins as ad costs continue to increase and performance decrease.
AD FATIGUEMore advertisers targeting your same audience creates faster ad fatigue.

This isn’t saying don’t use Facebook ads. We still do. But you have to adapt with the changing ads landscape and find new, highly-engaged audiences.

SHORT-FORM MOBILE
VIDEOS ARE TAKING
OVER SOCIAL MEDIA

With unmatched levels of engagement, a higher likelihood of going viral, and customers preferring them over any other media, it’s time to double down on short-form videos.

INTRODUCING:

HOW TO RUN TIKTOK ADS

“DON’T MAKE ADS, MAKE TIKTOKS”“DON’T MAKE ADS, MAKE TIKTOKS”“DON’T MAKE ADS, MAKE TIKTOKS”

A step-by-step proven framework to creating TikTok ads that sell. You’ll learn how to create valuable, high-converting ads that emulate the look and feel of organic posts.

THIS NEW COURSE WILL HELP YOU…

Create winning ads faster: By using Gerardo’s proven framework, perfected from over $2M in TikTok ad spend, you’ll have everything you need to create winning ads faster.
Accurately test and scale: You’ll learn how to properly split test, what metrics matter, and how to easily optimize and scale your highest-performing winners.
Acquire in-demand skill: No matter the economy, there’s always a need for good media buyers. Master this high-paying skill to grow your own business or get hired to help others.
Drive more high-quality traffic: You’ll learn how to target TikTok’s massive audience by age, interests, gender, location, and more. They even now offer geotargeting for local businesses.
Multiply your brand reach: You’ll learn how to combine both your paid and organic strategies so you can multiply your reach, increase conversions, and decrease your costs.
Enjoy more free time: With a repeatable sales system in place, you’ll have more free time to launch new products, scale your team, or spend more time doing what you love.

WHAT’S WAITING
FOR YOU INSIDE

PART 1:ADS THAT SELL

Module 1: Ads SetupUnderstand your business manager, set up your ad account and get your pixel installed.
Module 2: Campaign LevelLearn how campaigns work, their different objectives and how to structure your first one.
Module 3: Ad GroupDefine what pixel event to optimize for, your targeting interests and set the right budget.
Module 4: Ad ToolboxWalkthrough all the different ad types, audience options and different asset tools.
Module 5: Suggested SetupUse top of funnel, lookalike audiences and retargeting for low cost conversions.
Module 6: Campaign Walkthrough & OptimizationLearn how to optimize any campaign based on time, ad spend and conversions.

PART 2:DEVELOPING CREATIVE

Module 1: The Importance of CreativeMake TikToks not ads, creative best practices and high-converting ad structures.
Module 2: Winning Ads & Why They WorkDiscover the 7 key elements of nearly every winning ad on TikTok and why they work.
Module 3: Scripting Your AdsWrite your first script and film your first ad using the most successful frameworks.

PART 3:ORGANIC CONTENT

Module 1: Your ProfileSet up your analytics and learn how to use spark ads through brand profiles.
Module 2: The TikTok AlgorithmLeverage what the algorithm likes, find top hashtags, brands, and tre
Module 3: Your Brand On TikTokDevelop your own brand style following 3-4 main content pillars.

JUST ONE GOOD AD
CAN CHANGE EVERYTHING

1. Your first TikTok AdFollow Gerardo’s proven framework and confidently create your first ad, no guesswork.
2. Your first sale from TikTokGet your first sale and start optimizing your winning campaign, more sales are on the way.
3. Build a community of raving fansYou’ll gain new followers and build the most valuable asset in business today, a community.
4.Do more of what you love
With your ads dialed in, you can launch new offerings or simply do more of what you love, daily.

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