Product Launches – ConversionXL, Morgan Molnar

After taking this course you’ll…

Know how to set realistic launch goals that motivate your team and focus their efforts.
Be able to develop a go-to-market strategy, including defining your audience, messaging, pricing strategy, and more to maximize your chances of successful product-market fit.
Know how to enable your teams with the right training, resources and content to sell and market your new product successfully.
Be able to manage the execution of sales and marketing activities leading up to launch day and beyond, so your launch goes off without a hitch.
Know how to track the right metrics and report on your launch progress with confidence so you can WOW your leadership team.

This course is essential for you if…

You are a product marketer looking to better your skills and become a product launch master.
You are involved in launching new features or products that are expected to deliver higher deal sizes or contribute a new growth lever for the company.
You want to increase the effectiveness of your product or feature launches.
You have launched small features in the past but want to up-level your knowledge for larger, higher-value products.

This course is NOT for you if…

You are not involved in launching new products.
You don’t want to increase the impact of your launches.
You don’t have any new products or features releasing in the next year.

Your course curriculum

PRODUCT LAUNCHES

1The Types of Product Launches

Learn the difference between a feature vs product launch, market vs customer launch, and soft launch vs GA launch.

Topics covered:

Learn the difference between:

product launches vs feature launches
market launches vs customer launches
soft launches vs general availability (GA) launches

2How To Set The Right Launch Goals

Learn how to align your launch goals with the overall business strategy and get executive buy-in for your launch plans.

Topics covered:

How to align your launch goals with the strategic goals of your company
How to set short term goals for your launch program
How to get executive buy-in along the way

3How To Develop a Go-To-Market Strategy

Learn how to leverage market intelligence to make key decisions about your target audience, product name, pricing strategy, and more.

Topics covered:

Learn how to choose the right name for your product/feature
Learn how to create the product messaging
Learn how to determine a launch timeline

4How To Execute a Successful Launch

Learn how to manage the execution of sales and marketing activities leading up to launch day and beyond.

Topics covered:

Choose the right launch tier & accompanying launch tactics
Delegate & hold your partners accountable for their part of the launch using the DACI framework
Manage the execution of all the launch activities

5How To Measure the Success of Your Launch

Learn how to track the right metrics and report on your launch progress with confidence, so you can WOW your leadership team.

Topics covered:

Determine the right metrics to track
Create a reporting cadence for leadership
Validate product-market fit

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