Advanced Facebook Ads Course – Khalid Hamadeh

Introducing, “Advanced Facebook Ads Course: Accelerating ROI

Advanced Facebook Ads

Course has officially launched! In the Accelerating ROI course, you’ll find tactics like:

Reversing audience saturation: once your results start to slow down, here’s how to decrease your cost per purchase, increase your ROAS, and scale your revenue.
iOS 14 and Onwards – Advanced Strategies: Adapting measurement, media, creative, and more – for a post-iOS14 world, and beyond that – build resilience towards future industry privacy updates.
Level up your creative retargeting structure: Increase ROAS by adopting a new creative structure that converts your audience better, in a post-iOS 14 world
Conversion funnel diagnostic: Identify weak points of your conversion funnel & deploy prescriptive tactics to overcome those deficiencies.

And that’s not even half of it!

This course is ideal for:

Intermediate & Advanced Facebook marketers
Spending minimum $1,000 per month on ads
These tactics are not designed for beginners (the original course is better for that)

eCommerce focus, best designed for:

Digital marketers
eCommerce owners
Agency owners & media planners/buyers
Online education and Information Product marketers

Course Curriculum

Welcome

Introduction & How To Go Through This Course(1:50)
Why I Built This Course(13:41)
Course Curriculum(3:04)

Workbook & Campaign Templates

Download: PDF Playbook & Workbook
Download: Advanced Campaign Templates

Section 1: Reversing Saturation & Unlocking Growth

What is Audience Saturation?(10:16)
Tutorial: Using The Inspect Tool(12:43)
Causes of Saturation & How to Audit(16:48)
Action Plan & Unlocking Growth(29:54)
Region Expansion & Campaign Structures(12:08)

Section 2: Purchase Data Segmentation

Purchase Data Segmentation Intro(3:23)
Segmentation Matrix(9:06)
Advanced Prospecting Campaign Structures(10:41)

Section 3: Retention & Loyalty Structures

Intro to Retention Strategy(7:32)
Dedicated Retention Structures + V1 Campaign(12:31)
Email Marketing Sequence(4:49)
Advanced Retention & Loyalty Structures (V2 + V3)(17:05)

Section 4: Retargeting – ROAS Optimizations

Retargeting Optimizations, Frequency, Lookback Windows(22:13)
Supporting Tactics + Cross-Channel Principles(14:53)
The iOS 14 Retargeting Gap(13:20)
Advanced Retargeting Campaign Structures(19:55)

Section 5: Conversion Funnel Diagnostic

Conversion Funnelling Tactic Overview(15:21)
Tutorial: Custom Metrics in Ads Manager(14:15)
The Conversion Funnel Diagnostic Tool(12:09)
Path-to-Purchase Optimization Tactics(24:50)

Section 6: Advanced Creative Structures & Competitive Evaluation

Creative Variation Strategy(20:54)
Case Study, Execution, Examples(19:51)
Competitive Evaluation Methods(14:39)

Section 7: Creative Optimization & My Copywriting Formula

Converting Features Into Benefits(8:55)
My Copywriting Formula(11:49)
Creative Optimization Checklist(15:59)

Section 8: iOS 14 & Future Tracking Updates

Intro + Scoping the Impact of iOS 14.5(18:46)
The Consequences of iOS 14.5(15:48)
Future Updates: The “Death of the Cookie”(8:53)
Comprehensive Action Plan(21:55)
Retargeting, Front-Loading PII Collection(12:08)
Offline Events & UTM Parameters(19:04)
Tutorial: FB’s Dynamic UTM Builder(5:08)
Measurement Mapping & CAPI(13:00)
Colleague Perspectives & Key Takeaways(9:23)

Section 9: Conversions API (CAPI)

What is CAPI? How It Works & Key Benefits(18:05)
Tutorial: Setting up CAPI with Shopify(3:05)
Integration Options + Best Practices(25:02)

Section 10: Overcome Scale Risk With Cost Capping

Combatting Scaling Risks & Inefficiencies(12:13)
Should You Use Cost Capping?(5:59)
My Strategy For How to Roll Out Cost Capping(9:08)
Minimum ROAS Capping (Value-Based)(8:27)
Parallel Structors, Proxy Capping, and Key Takeaways(9:10)

Brand + DR Strategy

The Impact of Branding on DR(7:12)
Performance Branding(4:50)
The 4 V’s: Vision, Voice, Values, Visuals(18:53)
Ad Optimum’s Research & Key Takeaways(3:10)

Conclusion

Congratulations on Completion of the Course(1:08)

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