Part – Time Creatorpreneur – Ali Abdaal

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I started making YouTube videos in my final year of medical school at Cambridge University. It was Summer 2017 and I started off with 0 views, 0 subscribers and $0 in revenue.

18 months later, my YouTube channel was at 100,000 subscribers and was making as much money as my full-time job working as a doctor in the UK. And now, as of May 2022, my channel has over 3 million subscribers and I make over £100,000 ($130k) each month from it (and over $350,000 per month from the business as a whole), with 5-10 hours of effort each week. I know — it’s bloody ridiculous.

The crazy thing is, I could’ve done all of this twice as fast.

In fact, I’ve made a bunch of mistakes and I almost quit after a few short months into my creative journey. I was tired from working full-time as a junior doctor, my YouTube revenue was trickling in, and I thought outsourcing the boring, time-consuming, stuff was totally unachievable.

But, this all changed when I discovered something really important about being a creator:

‍It’s not all that different from running a business.

And the strategies, tools, and principles that work in business can also be used to help us find success with our own creative side hustle. That’s it. That’s the secret.

The Challenges of Being a Creator

Here’s something to remember about being a creator: it’s never easy. And even when you start to make some money from your creative side hustle, things don’t magically get easier. Very often, your problems just compound:

Your passion project starts to feel like another chore you have to do. It’s no longer the exciting hobby that you originally created.

Your hard work isn’t translating into growth. Regardless of how much time and energy you put into it, things are slow.

You find that it takes a long time to produce and distribute new content, which is stressful when you’ve got a ton of other commitments.

Your income is inconsistent, so your dream of doing this full time is still just a distant hope and feels uncertain.

And despite your best efforts to face up to all these challenges (and a lot more), you live in fear that it could all come crumbling down at any moment.

Like, what if your audience loses interest in your content? Or, what if the algorithm changes and you lose all your traffic?

It’s hard being a creator.

But, it’s also a lot of fun. When you’re working on the stuff you’re passionate about, grow consistently, and make a decent amount of money along the way, being a creator is genuinely life-changing.

THE COURSE

Part-Time Creatorpreneur

Businesses have been solving many of the same problems creators face for decades. All we need to do is explore the different ways businesses have learnt to optimise, strategise, and systematise their operations and apply what works to our own creative side hustle.

This may sound too simple. But, just take a minute to think about the similarities between businesses and creators. Like creators, businesses need to…

Improve Workflow

Constantly improve their workflow and efficiency to deliver a high quality output.

Force Multiply

Identify the force multipliers that reduce costs, boost productivity, and allow them to maintain a competitive advantage.

Build Systems

Build systems to reduce friction, increase throughput, and optimise the quality + quantity of what they produce.

Increase Cashflow

Increase their cashflow by seamlessly pricing, marketing, and selling products/services to their target audience

Leverage

Leverage people to maximise growth and make their output sustainable in the long-term.

Build a Team

Hire a motivated and passionate team that believes in their goals, values, and mission.

Basically, your creative side hustle is a BUSINESS. And the sooner you recognise it, the easier it becomes to achieve sustainable growth, make money, and properly enjoy the process.

I admit it took me way too long to spot the connection. But there’s no reason you need to make the same mistakes I did.

THE CONTENTS

What’s in the Course?

The Part-Time Creatorpreneur course is a self-paced online course, with 6+ hours of content across 40+ lessons, where you’ll learn everything there is to know about transforming your creative side-hustle into a sustainable operation that’s highly profitable, hugely scalable, and ridiculously fun.

In particular, we’ll be taking a deep dive into the principles, strategies, and tools businesses use to achieve consistent and sustainable growth, giving you a bunch of actionable + timeless insights you can use immediately to supercharge your creative projects.

Workflow

Learn how to strategise effectively and build systems for growth.

Define your creative goals.

Find your niche.

Identify your target audience.

Analyse your competition.

Build your competitive advantage.

Create your plan.

Know when to pivot.

Learn to leverage systems for consistent creative output.

Discover how to improve your systems.

Cashflow

Learn how to make decent, regular, and sustainable money as a creator.

Offer incredible value to your audience.

Build your sales funnel for effortless sales.

Create a lead magnet to get more buyers.

Decide what product or service to sell.

Price your product or service appropriately.

Deliver a high-quality product or service.

Diversify your revenue streams to increase cashflow.

Scale your revenue streams to maximise cashflow.

Outflow

Learn how to outsource and find the right person for the job.

Learn why you should hire someone today.

Decide if you need a freelancer or a full-time employee.

Discover the best time to hire.

Hire A-players for your creative business.

Build a team of happy and motivated people.

Manage your team efficiently and effectively.

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