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Designing a Logo for a Media Company

By: Nigel French

Description:

In this short project course, Nigel French reviews the creative brief for a fictional media company and explains how to approach the challenges presented when creating a company logo. The course covers the preliminary research and sketching phases before exploring numerous potential solutions with Adobe Illustrator.

Topics include:

Understanding what makes a good logo
Assessing the scope of the job and your client’s needs
Developing ideas in Illustrator
Presenting concepts to clients
Creating print- and screen-ready logos

Author:

Nigel French is a graphic designer, author, artist, and trainer with more than 20 years of related experience.

Nigel is author of InDesign Type: Professional Typography with Adobe InDesign, published in its third edition by Adobe Press. He is based in Brighton, UK. His website is nigelfrench.com.

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