How Ideas Spread – TTC Audio

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Summary

• How Ideas Spread - TTC Audio

• What makes one novel a bestseller, while a similar work languishes unnoticed?

• Why are the same few baby names suddenly everywhere?

• Why is everyone at work talking about that same viral video?

• Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out.