Logo Design Techniques – Nigel French

Keywords List

the

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logo

Logo

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simple

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Summary

• Logos are a critical part of the modern visual landscape.

• A good logo is simple, instantly recognizable, and comprised of only the most essential elements.

• To learn how to create your own, it's important to be able to identify the components and design techniques behind the most successful examples, from the Nike swoosh to the Coca-Cola ribbon.

• In this course, Nigel French reveals how successful logos depend on good type choices and simple shapes—or the combination of simple shapes.

• He shows examples of popular logos and then demonstrates how to use the same construction techniques to create similar logos in Adobe Illustrator.