Marketer as Philosopher – Flint McGlaughlin

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Summary

• Library Edition Linen SEE TABLE OF CONTENTS After twenty-five years of asking "why" to a single question and testing his hypotheses using the web as a living laboratory, McGlaughlin has released a collection of his findings.

• These 40 brief reflections unfold in a series of layers that suggest a new framework and theory of messaging.

• Often, business leaders spend so much time asking the "how to" questions, that they often forget to ask the "why so" questions.

• The purpose of The Marketer as Philosopher is to foster reflection.

• It aims to cause thinkers to transcend the urgency of the answer and focus on the importance of the method.