Berry Trim Ad Breakdown – Gary Halbert

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Summary

• Ever feel like you wish you could crawl inside Gary Halbert‘s head and hear what he is thinking when he writes the ads which broke all sales records?

• As you know from the Boron Letters, our father started training Kevin and I to think like him at a very early age but what you may not know, is he discussed all of his work with us relentlessly.

• Throughout our entire lives Gary constantly talked about marketing and little else.

• Even when we discussed things like politics we did it from a marketing view.

• As teens, we were forced to drive him around in his own car so he could focus even more on his passion, copywriting.