Selling into Companies – Lisa Earle McLeod & Elizabeth Lotardo

Keywords List

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Summary

• B2B sales require you to determine what your customers need and offer them smart solutions.

• And there's a lot that happens between those two things—from exploratory conversations and generating internal enthusiasm to tracking down your economic buyer.

• In this course, join sales consultants Lisa Earle McLeod and Elizabeth McLeod as they step through howto navigate a large B2B sale.

• Discover how to leverage compelling industry issues and connect the dots between your solution and your client's customers.

• Plus, learn about the kinds of questions to ask B2B buyers, how to establish your value, how to navigate bureaucracy, and more.