Nitish Singh & Arun Pereira – The Culturally Customized Web Site

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Summary

• The Culturally Customized Web SiteIn The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives: * First, to present a review and survey results on standardization/localization issues on the web * Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools * Third, to show readers the power and effectiveness of culturally customized websitesThis is the first book to address the issue of website standardization, localization—or what the authors refer to as “cultural customization”.

• Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures.

• The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values.

• Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.Table of ContentsPreface ixForeword xi1.

• Cultural Customization: Power Distance 1117.