David Booth – Google Website Optimizer Essential

Keywords List

and

the

The

to

is

a

for

A

For

you

Summary

• Google Website Optimizer EssentialBy: David Booth Level: BeginnerDuration: 3h 37mReleased: Sep 16, 2010Description:Google actually have Video Training on Website Optimizer, but from their perspective.

• If you want to see Google’s video tutorial, you will find it on the Web Site Optimizer page in your Google Adwords account …However, It is always good to see a different perspective, and especially from Lynda Tutorials.

• This tutorial is more comprehensive, and is shows some case studies and advanced techniques for using Website OptimizerDavid Booth shows how to use Website Optimizer, Google’s free tool for conversion optimization.

• Conversion optimization, or landing page testing, is the process of experimenting with content and design alternatives, displaying them to visitors, and comparing the results, with the goal of improving site performance in regard to marketing, sales, or other conversion metrics.

• The course covers theory and best practices, as well as a real-world implementation of A/B and multivariate testing.