Mike Cerrone – Expired Listing “Ugly Yellow Postcard” Marketing Kit

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Summary

• Mike Cerrone – Expired Listing “Ugly Yellow Postcard” Marketing KitTurn expireds into a consistent monthly cashflowQuick Glance at the Expired Listing “Ugly Yellow Postcard” Marketing KitThe biggest problem with expired listings is … lots of agents pursue them.You have to STAND OUT and get noticed.Nothing works better than “ugly yellow postcards” at making the phone ring with motivated sellers who are ready to relist their home with you.These postcards are NOT complicated.

• In fact, they are simple and to the point.High gloss, “professional” looking, compicated postcards get thrown in the garabage fast.

• People are so bombarded with professional advertising that they’ve learned to “block it out” and ignore most marketing.You need to BREAK THROUGH with something that is bold, different, and clear.The ugly yellow postcards only have ONE goal … get the seller to call you … before they call your competition.In order to achieve that goal, the postcard has to “get in the head” of the expired and speak their language.

• When your words MATCH the thoughts in the sellers’ brain, they are attracted to you like a magnet.

• They instantly like you, want to talk to you, and pick up the phone and call you.When sellers call you, expired listings become fun and easy.Then you’re able to turn the flow of expired listings entering the market … into a flow of consistent income to you.In order to make this work, you need a SYSTEM designed to keep your message in front of the expired sellers … with very little effort on your part.Just minutes per week to keep the system going … and you’ll receive a consistent stream of expireds relisting with you.These postcards are UGLY … really ugly!!!