Jill Konrath – Get More Customer Mindshare

Keywords List

to

the

The

a

and

And

your

Value

value

of

Summary

• Get More Customer MindshareDeveloping a Rock-Solid Value PropositionPresenter: Jill KonrathBroadcast on: Thursday, November 29, 2007Duration: 90 minutesDescriptionIn today’s market, a strong value proposition captures the attention of corporate decision makers.

• Yet most companies have such weak ones that it’s amazing anyone can sell anything.

• In fact, a recent study showed that 75% of executives blamed the failure of their new product/service offerings on inadequate value propositions.When salespeople lack strong value propositions, they’re unable to crack into corporate accounts, engage customers in business-oriented discussions, differentiate themselves from competitors and get prospective customers to make decisions to change.

• Strong value propositions are that important!Do you know what your value propositions are?

• And if so, are they strong enough to get prospects to eagerly invite you/your salespeople into their offices?