Perry Belcher – Story VSL Formula
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Summary
• Perry Belcher – Story VSL FormulaAttention: Marketers, Agencies & Copywriters…Perry Belcher Reveals How To Combine Brain Dead Simple Stories (You Can Steal Legally) with Ugly, No Face Videos To Create The Ultimate TikTok Age Sales Grabbing MachineFellow Marketers, Can you tell a 6 second story?That’s all it takes to at least DOUBLE the results of any VSL you’ll ever write.
• (emails too for that matter)That’s ALL it takes to create letters others sell for $15,000 or more or even better use to sell your own goods and services for life…Imagine going one step further than your competitors with THE weird system that creates sales pieces that outperform even the best pedigreed copywriters…Imagine the PRIDE of having your offers, created entirely by this system, be the most sought after in the market by power affiliates and… (You’ll be famous)Imagine being SO in demand as a copywriter that businesses literally BEG you to write for them for thousands of dollars + a percentage of profits!Imagine still, the CONFIDENCE you’ll have in your future when you finally realize you can practically conjure sales out of thin air…Hi, My name is Perry Belcher and my offers are responsible for around $1,000,000,000 (That’s a BILLION) in the sales of goods and services online.I Was The Original VSL Guy 10 Years AgoIn 2013 I created the Video Sales Letter Formula course along with a few partners and we sold thousands of copies that still are used today!BTW I think my buddy Jon Benson actually invented the VSL but I’m pretty sure I was the first to teach how to write them.That said… I have a confession to make… I missed HUGE piece of the VSL puzzle that multiplies the results of any ordinary VSL by a factor of up to 500%…and I’ve done millions of dollars of testing since to prove it…Now I’m ready to let you in on one of the most powerful tools I’ve ever used to create cash pumping offers that make other copywriters cry ?Most Of These Jerks Just Copied Jon And IThe truth is that most VSL “copywriters” are total B.S. and haven’t innovated in years… the teachers and gurus are the WORST!Don’t get me wrong, I have respect for the craft and those who take it seriously…But everyone and their mamma is claiming to be an “A Level VSL Copywriter”, even if they’ve never had a “winning” offer.
• (and some of these loser are selling courses on the subject)…And they GET AWAY WITH IT… this makes my blood boil!That crap ends today!Stick with me here for a few minutes and you’ll never be hamstrung for VSL copy ever again.Hi, my name is Perry Belcher.I’m the co-founder of DigitalMarketer.com, and a so-called master VSL copywriter, offer creator and storyteller whose offers have drummed up many millions in sales.My story based offers have sold everything from training at Digital Marketer to printing services, industrial equipment, survival gear, health supplements, live events and yes – even hot dog carts…I’m the co-founder of DigitalMarketer.com, and a so-called master VSL copywriter, offer creator and storyteller whose offers have drummed up many millions in sales.My story based offers have sold everything from training at Digital Marketer to printing services, industrial equipment, survival gear, health supplements, live events and yes – even hot dog carts…… all following a simple system that practically writes my VSLs for me…Now, I’m known in the industry as somewhat of a legend when it comes to what I call “story selling”.And frankly, I don’t deserve the title – I’ll tell you why in a minute.Listen…I’m a high school educated backwoods boy from Kentucky, yet I’ve made millions personally and BILLIONS through my clients writing story based video sales letters.While other writers and friends like Jon Benson, John Carlton, Dan Kennedy and Chris Haddad are true masters, I am a self proclaimed hack.But that’s the beauty of what I’m about to show you…Even if you’re NOT a genius, heck, even if you can barely spell you can still write video sales letters that squeeze cash out of your prospects with almost NO effort.You don’t have to be a pastry chef to bake a great cake, you just need a few ingredients and a good recipe and that’s exactly what I’m about to give you.You don’t even need to know HOW it works, it just works!What’s more you can do it over and over again with consistent results.My SVSL Process Is So Fast And Simple…I take what I’ve learned about offers, do a little 3-step research on the product and the market, I map out my “big idea” and my story and then I simply fill in the blanks as easy as 1-2-3.Seriously, millions of dollars from that one simple skill.I haven’t always had this system though…I started out with nothing.No skills, no experience and a BIG need for cash…Look, I Had No ChoiceCreate Offers Or Starve…When I started writing copy and creating offers I was flat broke and frazzled with a whole lot of responsibility resting heavily on my shoulders.Everyday I woke up staring at the same walls in Memphis, with a cloud of gloom hanging over my head.I couldn’t see past my previous failures and feel the joy that I was supposed to feel as a new father.I had not one but two brand new babies, three teenagers under one roof and a now ex-wife who was as mean as a rattlesnake.At least once a month I considered taking my own life.The feeling that consumed me is hard to describe.The word that comes to mind is, despair.I knew that the next thing I worked on HAD to work.Failure or moderate success wasn’t an option.They say that successful ideas are born out of necessity…And I was the poster boy of necessity.That is when offer creation entered my life and changed it forever.The first offer I ever wrote was for a breast enhancement pill.I’ve always been a fan of the subject matter ?It did $5 million in sales.I knew then that I had a future in offers.I took it one step further with the video sales letter…I watched my conversion rates go from 2.3% to 6.9% overnight.The game changed, and VSLs became the go-to.The game is about to change again and it’s time for me to finally reveal the next evolution of offers…Story Selling VSLs.The Future Of Marketing Is Video And Ignoring This Skill Is No Longer An Option If You Expect To SurviveThe future is video, whether you like it or not.Youtube…Tiktok…Instagram reels…The vast majority of content consumption is video!TikTok just surpassed Facebook as the number one visited site IN THE WORLD.And when consumer behavior evolves, sales have to keep up.Here’s where things get sticky though…VSLs have been around for a long time.I know – I’ve been there since the beginning.Follow The Big Brands With The Deepest PocketsBrands have started to recognize that a video offer alone isn’t enough to move the needle.You need to make this realization too.
• You can’t rely on features and benefits anymore.
• You need your prospects to be emotionally connected to your advertising in some way – I’ll explain how in a minute.The human brain is a curious organ and a good story can influence who you trust and help you break down complicated information in your decision making process.In most cases, a story is more compelling than facts.Tragic Stories Sell Stuff [FULL STOP]I bet you didn’t even pick up on it either…If you look at the most successful video marketing campaigns over the last few years, there has been an emotional story element behind every single winner.Mark my words – The businesses who DON’T figure out how important story is will be forgotten faster than sh*t rolls downhill.Let’s dig into the story a little bit more, so that I know you understand what I’m talking about.Are Story Based VSLs The Next Marketing Revolution?I bet you know by now that emotions drive sales.In fact Harvard Business Review just did a study and published,“After a major bank introduced a credit card for Millennials that was designed to inspire emotional connection, use among the segment increased by 70% and new account growth rose by 40%.