Audience Building – ConversionXL, Phil Nottingham

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Summary

• Archive: https://archive.is/wip/E7eli Buy now $142 $1499, Audience Building - ConversionXL, Phil Nottingham Course.

• Competitive advantage in brand marketing is all about building an audience with high levels of brand affinity.

• If you have a community of superfans, launching products, running ads, outreach and customer acquisition all become much easier.This course will teach you how to identify the right audience, and then give you all the information you need to go out there and craft a technical and creative strategy that cements your brand as their home on the internet.What you will learn in this courseLearn to identify a valuable target audience using research methodologies.Develop create a content strategy that will connect your brand to the target audience.Craft a process for publishing and measuring content that builds your audience.Implement techniques for turning returning visitors into regular visitors.After taking this course you’ll…Understand the value of audience building, and its conceptual distinction from customer acquisition.Evaluate and Identify options for a valuable target audience that you can associate with your brand.Develop an effective multimedia content strategy with which to attract and engage your target audience.Plan a realistic approach to creating and publishing content based on budgets, available talent, and time.Employ systems and methodologies for testing and measuring your Audience Building efforts.Your course curriculumAUDIENCE BUILDING1.

• Why should you care about building an Audience?A summary of the contextual importance of building an audience for brand marketing, and the difference between audience building and customer acquisition.Topics covered:The flaws with conventional approaches to brand marketing and why audience building can offer competitive advantage as a brand marketing strategy.The difference between audience building and customer acquisition, and how they need to be considered as complementary but distinct marketing disciplines.how audience building needs to be measured differently to performance marketing, and how bad measurement can create bad strategy.2.

• How to find a community or interest group to targetA breakdown of the effective approaches to finding a brand audience, with B2B and B2C examples.Topics covered:What makes a good brand audience distinct from a product audience, and why these two concepts need to be differentiated in your marketing.The options for where to build an audience, and the pros and cons of using your own website vs social media channels, including why your own website is the best choice for most businesses.How to use SparkToro and Reddit to find insights about a potential audience and why these insights can indicate a promising opportunity3.