SEO MBA Course – Tom Critchlow

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Summary

• Archive: https://archive.is/eMeJA Buy now $206 $695, SEO MBA Course - Tom Critchlow Course.

• SEO MBA Course - Tom CritchlowBecome a more confident and effectiveSEO professionalThe SEO MBA course on Executive Presence includes:Over 5 hours of videosReal examples and case studiesFinancial model templateFull SEO strategy presentation3 practice scenariosGuided emails and weekly assignmentsJoin over 200 SEOs who have enrolled in the course“Tom Critchlow's SEO MBA course is one of the very few SEO courses that are worth 10x the cost.

• If you're interested in stepping out of the weeds to get buy-in with decision-makers at the executive level, this is a must-take course.Tom's vast experience, impactful examples, and data-driven lessons ensure your SEO career gets leveled up.”Greg Bernhardt - Senior SEO Strategist, ShopifyThe biggest challenge for SEO professionals is not knowing what to do, it's knowing how to get it doneThe #1 challenge for SEO professionals is not technical know-how, but knowing how to get buy-in and budget.

• Industry surveys consistently rate it as the biggest challenge:“The top 5 challenges are all SEO resource and execution challenges” - Source: Aleyda Solis' Survey“The average SEO at a big company has been waiting over six months for their highest priority technical change and doesn’t anticipate seeing it deployed for at least another six months” - Source: Distilled enterprise SEO survey“43% of people cite lack of buy-in or resources as the biggest risk to SEO success.” - Source: The State of Technical SEO ReportSEO fundamentally requires other teams to invest their resources in our projects, whether it's the product, marketing or editorial team.Recognize any of these?- Difficulty getting buy-in and budget from executives- Challenges demonstrating the value of SEO- Lacking confidence presenting SEO to the C-suite- Not getting the resources you need to get things doneThis course isn't about technical audits or keyword research.

• This course focuses on the business, leadership and consulting skills that you need to be more effective in your job and operate at more senior levels of business.For SEOs who want to be more effectiveIn-house SEO ProfessionalsYou don't have the resources you need and it's a challenge to persuade your company to invest in SEO.After 5 weeks you'll:Be able to tie SEO to business valueFeel more confident advocating for resourcesHave a full strategy presentation to invest in SEOAgency SEO ConsultantsYou're trying to convince clients to invest in SEO, and you want more buy-in with senior stakeholders.After 5 weeks you'll:Level up your strategy presentationsBe able to get clients to invest in SEOFeel confident pitching bigger projects to bigger clientsWhat you'll learnHow to create buy-in and secure resources for strategic SEO initiativesHow to create a business case for SEO initiatives and a full financial modelHow to create effective, compelling presentations for senior executives and the C-suiteHow to work cross functionally to get things done inside large organizations5 Weeks of Intensive Learning with Weekly AssignmentsFollow the weekly program or learn at your own paceWeek 1: Good SEO StrategyLearn how to create an effective SEO strategy that's more than just a list of things you want to get done.