John Whiting – Infinite Leads

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Summary

• Step 1: Your Target Market SECTION A: Why people buy your product / service: People buy to solve problems and get what they want.

• Questions in your target market’s mind: • Can I trust you?

• Do you really have my best interests in mind or are you just here to make a sale?

• • What is this, what’s in it for me, and can you prove it?

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