Google ADS Mastery Workshop – DigitalMarketer -Kasim Aslam
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Summary
• Google ADS Mastery Workshop - DigitalMarketer -Kasim Aslam Introducing: The Four-Stage Formula For FINALLY Making Google Ads Work Look, I get it.
• Facebook and Instagram are the go-to traffic source for most marketers.
• But here’s something you may not know: 63,000 searches get processed by Google each second1, so the channel is MASSIVE!
• Google delivers an 8:1 return on investment2 (if you know what you’re doing) $1-$2 is the average cost-per-click for Google Ads3 (Compare that to FB these days.) $1 or less is the average CPC for the Google Display Network4 People who click on ads are 50% more likely to make a purchase5 (so yes, it converts) 35% of users purchase a product within 5 days of searching for it on Google6 (so if you aren’t there and your customer is, they’ll make the sale instead of you) In other words, Google Ads can be… CHEAPER… BETTER converting, and… EASIER to scale… …than Facebook ads, if (and this is a big “IF”) you know what you’re doing. (Which you will.) And let’s face it.
• Facebook isn’t enough, anyway… You Need More Than One Source Of Traffic More than likely your business isn’t at risk, but it’s hard to ignore the facts…