How to Run TikTok Ads – Gerardo Perez Foundr
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Summary
• How to Run TikTok Ads - Gerardo Perez Foundr GROWTH HAS STALLED, EVEN
• Even the biggest platforms are seeing declining user growth for the first time in their history.
• And with paid ads being more crowded than ever, it’s too risky to rely on just one paid channel.
• THE TRENDS WE’RE SEEING… LESS TRACKINGApple’s anti-tracking protections set to cost Facebook $12B in 2022 alone.
• DECREASING ROASRazor-thin margins as ad costs continue to increase and performance decrease.