What’s Working Now In Copywriting – John McIntyre

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Summary

• What’s Working Now In Copywriting - John McIntyre Where Some See Problems,

• Fred Smith started shipping packages with FedEx in 1973 right as the oil embargo began.

• The oil embargo meant rising fuel costs - not the best time to start an overnight shipping company.

• It’s no wonder Fred almost went bankrupt in the years following.

• But partly thanks to his ad campaign - FedEx: when it absolutely, positively has to be there overnight - by 1980, profits hit $38.7 million.