How To Grow Your Sales Using Database Marketing – Dan Faggella

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Summary

• Daniel Faggella had hit a ceiling.

• He needed to increase revenue from his small martial arts studio, but there wasn’t much room for growth in a town of only 8,000 people.

• “I realized I need to do different things in this small town martial arts academy to make the kind of bucks to be able to pay off [my student loans],” says Dan, founder of Science of Skill and CLV Boost. Specifically, he had to make sure that prospects came in for a free intro class “because there was no chance to sell them unless that happened,” he says.

• So Dan used an automated marketing system to get more prospects to book appointments, and revenue shot up to $18,000 a month.

• Dan then used the same marketing tactics to sell online martial arts courses, a business that now brings in $30,000 per month.