ConversionXL, Dan Shure – SEO Driven Editorial Calendar

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Summary

• ConversionXL, Dan Shure – SEO Driven Editorial CalendarSEO SHOULDN’T BE AN AFTERTHOUGHT.

• IT SHOULD BE THE BACKBONE OF YOUR CONTENT STRATEGY.As a content marketer, you know planning your editorial calendar with SEO growth in mind is really hard.How do you know what keywords to use and how many pages you need to actually rank?Whether you’re an editor, strategist or writer, you can’t just treat SEO as nice-to-have.

• It should be the backbone of your content strategy.INTRODUCTION VIDEO (1 MIN)Dan is who CXL turns to for any SEO help.Diego Chacon, Product Manager at CXLAFTER TAKING THIS COURSE, YOU’LL:Have a proven process for how to build your SEO editorial calendar from scratch.Understand everything from keyword research to pairing topics with the right content type.Know how to find topics that will rank and get you more traffic.Strategically align SEO, marketing and business goals in order to sustainably grow site traffic.I credit the evolutionary success of our re-brand to Dan Shure of Evolving SEO.Jon Morrow, Owner of SmartBloggerTHIS COURSE IS RIGHT FOR YOU IF YOU ARE…Struggling to fill your content calendar with topics to help grow search traffic and rank.Not sure when a page should target multiple keywords or just one.Confused by all the different SEO myths and advice – like the “right” length of content or where to put keywords in your content.THIS COURSE IS NOT FOR YOU IF YOU ARE…Have no idea what SEO or search volume mean.Only interested in creating content and prefer leaving the SEO stuff to someone else.SKILLS YOU SHOULD HAVE BEFORE TAKING THIS COURSE…Basic Google Sheets skillsBasic understanding of keyword metrics like search volume or the idea of keyword difficultyExperience with content – writing, planning or strategy.As a results driven marketer, Dan never takes anything at face value.

• He thoroughly investigates every avenue through which growth can be capitalized on and presents innovative solutions that challenge the status quo.

• Dan’s work has absolutely been critical to our online success.Keith Johnstone, head of marketing @ Peak Sales RecruitingABOUTDAN SHUREDan is an SEO consultant and co-owner of Evolving SEO with his wife Sarah.As a consultant, he has helped companies like WGBH (Boston’s NPR and PBS), Sumo, HBR and more solve challenging SEO problems and grow traffic up to 20x.