Experimentation Program Management – ConversionXL, Ben Labay

Keywords List

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Experimentation

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EXPERIMENTATION

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Summary

• Experimentation Program Management - ConversionXL, Ben Labay Experimentation programs are focused on developing an experimentation culture that supports running continuous research and testing efforts in order to decrease innovation risk and improve business and customer goals.

• To consistently innovate, your organization must promote a culture of experimentation, and make experimentation an integral part of every day’s work.

• However, the practice of experimentation can go way beyond optimizing websites.

• That is why it’s important to learn the frameworks, tools and rituals that can help you and others in your organization embrace experimentation.

• Introduction video (5 minutes) What are the four pillars of an experimentation program?