Infographics That Bring Traffic and Sell – Anna Vital

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Course description

Want to increase your traffic organically?

That's exactly what I wanted when I started my website with zero traffic, no subscriber list, and a massive debt from law school.

I tried everything from blog posts to videos but nothing increased my traffic enough to keep my business going, until I discovered infographics. That was 6 years ago.

Now I generate 10 million page views with just a handful of infographics.

After six years of experimentation with design and writing, I discovered a system for creating infographics that generate traffic. I call it 'persuasive design'.

In this course, I am showing how to use persuasive design to create infographics that will bring you traffic.

As long as you follow all the lessons and homework, I promise you that you will at least double your traffic.

What You Get:

1. Video lectures showing how to use all the tools
2. Worksheets – after each lecture there will be a worksheet that will help you complete an infographic fast and publish it, then measure the results for the next class
3. Templates – these are pre-designed templates you can modify to speed up the infographic making process
4. Bi-monthly webinars – after you finish the course, you and I and other students will come together every month to share with each other our insights, successes, and failures.
5. Downloads – I will share with you datasets and scripts I use to automate my work in Adobe Illustrator

BONUS: I will give you the exact design templates I am using to create infographics. The templates will only be shared with people who take the course.

BONUS 2: FOR FIRST 40 STUDENTS ONLY: half-hour individual session with me to brainstorm infographics specifically for your business/job  (SOLD OUT)

BONUS 3: You will get my email templates for pitching infographics to the media.

Results:

You will see the results immediately during the course since we will be making and publishing infographics of your choice and getting traffic for your website.

As long as you do the homework, you will at least DOUBLE your traffic.

What You Will Learn:

In this course, you will create an infographic on a topic of your choice using Adobe Illustrator (free during the 30-day trial). You will then publish this infographic and generate traffic using this infographic to your website.

Before you finish your first infographic, we will create smaller infographics using PowerPoint and Keynote (one of them you most likely already have as part of your operating system).

Whatever your background (most people taking my class are writers, designers, marketers, and startup founders, but anyone can learn this), you will learn these:

• how to create an infographic that will bring you traffic (one that people will click on)
• how to create an infographic that will bring you repeat visitors (one that people will read and want more of)
• how to work within a budget
• how to work within your skillset
• how to find credible data (data that people will trust)
• how to create a story combining narrative data and numeric data
• how to plan, execute, and promote an infographic from start to finish
• how to create charts of different kinds (bar, pie, line, Sankey, cord, bubble, sunburst, radar, Venn, Gantt, heat map, choropleth map, stream graph, and a few more)
• how to find effective visual analogies that make your infographic make sense
• how to design like an artist – using color schemes, type, composition, and an underlying grid structure
• how to use various infographic tools to speed up the process (this overview will include both free and paid tools)
• how to distribute your infographic so that it is featured in the media
• how to share your infographic on social media to make it viral

Prerequisites: a desire to learn, a topic on which you would like to create, and access to Adobe Illustrator (free or paid version – does not matter).

Course Start Date: Enrollment open now. Take the course at your own pace.

The course normally takes 6-8 weeks to finish.

Pre-register now to have access to course preview materials and to participate in the development of the course.

Why take this course:

It is still day one of infographics. Even though they have been around for a few years now, infographics build audiences and bring traffic like no other visual medium. Infographics, when done right that is. Learning this skill now, you will start growing your audience and your business sooner.

What will happen after the course:

After you finish the course, you will have already published infographics, plus you will have completed your one big infographic, published, and measured the results. You have the option of continuing to learn and taking an advanced class where you will learn to scale your infographic production.

Course Curriculum

Introduction

Introduction to infographic design

How this course will make you into an infographic designer

Anna's story of how she learned to make infographics

HOMEWORK

Chapter 1 – Visual Thinking

• Infographic and your visual brain – how they work together
• The steps of the infographic making process
• Choosing the right type of infographics
• Introduction to types of visualization
• DOWNLOAD – How To Think Visually (infographic cheat sheet)
• HOMEWORK – 1

Chapter 2 – Planning for Traffic and Going Viral

• Idea generation
• Generating viral infographic ideas
• How to discover a high-traffic topic
• Strategies for visibility in search
• Techniques for discovering your topic
• How to go viral (long term and short term)
• HOMEWORK – 2

Chapter 3 – Visual Storytelling and Copywriting

• Persuasive writing that leads to user engagement
• The anatomy of an infographic story
• How to write for infographics
• Infographic sketching strategies
• Sketching examples
• Sketching the infographic – the inside look
• DOWNLOAD – Worksheet for persuasive writing on your topic
• HOMEWORK – 3

Chapter 4 – Using Design Tools

• What you will learn
• Introduction to infographic tools
• Specialized tools vs generic tools
• Making infographics in PowerPoint and Keynote
• Introduction to Illustrator
• Generating layouts in Adobe Illustrator
• Creating charts in illustrator
• Tools for each chart
• Building advanced charts in D3.js and Illustrator
• DOWNLOAD – Infographic templates for PowerPoint
• DOWNLOAD – Infographic templates for Illustrator
• DOWNLOAD – Universal icon set
• DOWNLOAD – Shortcuts in Adobe Illustrator
• HOMEWORK – 4

Chapter 5 – Making Your Infographics Beautiful

• What makes infographics beautiful – overview
• How to copy a color scheme
• Color tools
• Creating attractive color scheme
• Using and combining fonts
• Techniques for creating illustrations
• Creating and managing icon sets
• Integrating charts and illustrations in Adobe Illustrator
• DOWNLOAD – Icon set starter kit
• DOWNLOAD – Color Wheel
• DOWNLOAD – Pre-Designed Color Schemes
• What makes infographics beautiful – overview
• HOMEWORK – 5

Chapter 6 – Publishing and Getting Traffic

• How to get traffic
• From publishing to going viral – the strategy
• From 1,000 views to 1,000,000 views
• How to build viral campaigns
• The anatomy of a viral loop campaign
• Pitching infographics to the media
• DOWNLOAD – Email templates for pitching infographics to the media
• HOMEWORK – 6

Chapter 7 – Scaling Infographic Production to Get More Traffic

• Intro to infographic automation
• How to budget an infographic
• Outsourcing infographics
• Comparing infographics in price vs quality on Behance, Upwork, Fiverr, 99Desingns
• HOMEWORK – 7

Chapter 8 – Avoiding and Learning From Mistakes

• What you should not worry about when planning your infographic
• How to learn from other designers' mistakes
• HOMEWORK – 8

Chapter 9 – The Future and Making Evergreen Infographics

• Choosing evergreen topics
• Creating interactive and dynamic infographics
• How to work with datasets
• How to calculate the ROI of an infographic
• Infographic resources – how to keep learning after this course
• DOWNLOAD- Infographic ROI worksheet
• DOWNLOAD – Reusable infographic resources
• DOWNLOAD – Free dataset resources

HOMEWORK – 9

• Chapter 10 – LIVE EVENT – Sharing results and learning from experience
• Q&A Live Session September 14th, 2017 at 1-2 pm PST

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