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Hundreds of millions of people own a domain, but very few understand the true power of domain names and the enormous potential value they bring to their businesses.

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WHAT IS DNACADEMY?

AN ACCELERATED COURSE FOR CREATIVE DIGITAL INVESTORS AND ENTREPRENEURS

Do you own a domain name? There are more than 340 million domain names registered worldwide, so I bet you do.

Hundreds of millions of people own a domain, but very few understand the true power of domain names and the enormous potential value they bring to their businesses.

Here’s a great example: Jamie Siminoff upgraded from GetDoorBot.com to Ring.com, which cost him $1 million. Crazy, right? Not so much, since he attributes $30 to $40 million of his business valuation to the Ring.com domain name when he sold his company to Amazon.com in 2018.

Also, how do you think those companies you use every day got their start? Did you know that Dropbox.com started out as GetDropbox.com, Facebook.com was TheFacebook.com, and Uber.com started out as UberCab.com? Imagine if these businesses hadn’t snagged such valuable domains. Do you think they’d be as successful?

In short: Domain names are like real estate. Snag a great plot, and it can add literally millions to the value of your property (…in this case, your business).

Whether you’re an investor, broker, webmaster, consultant, marketer or entrepreneur, this course will equip you with the knowledge and skills that’ll make you an invaluable asset to your company, customers and shareholders.

You’ll not only learn proven tactics and skills but will also gain access to the same processes that hundreds of elite domain name investors, brokers and entrepreneurs have shared on DomainSherpa. This kind of education is priceless… and you can’t find it anywhere else.

WHY JOIN THE DNACADEMY COMMUNITY?

GET SERIOUS, TAKE CONTROL OF YOUR FUTURE

Domain names represent the foundation of the internet. They fuel every activity that takes place online.

You need a unique domain name to send email, market products, and services and to showcase your thought leadership.

Think you can successfully do these things through someone else’s domain, like on Facebook or Medium? Let me be the first to tell you that’s a major mistake. (Just ask MySpace…)

Maybe you do recognize the power of domain names, but can’t quite make sense of the opaque and confusing industry, such as…

How do you “crack the code” to contact domain name owners and get a real response;
How to know when an asking price is unreasonable, or if you’re leaving money on the table when you sell;
What the optimal marketplace is to maximize profit; and
How to act with integrity when dealing with intellectual property issues.

This is exactly why I created DNAcademy. I once faced these same questions, and embarking on this journey not only brought me answers and clarity but also major success and profit.

DNAcademy is designed to transform you into an industry-ready domain name branding professional. Follow our clear, structured learning path recommended by industry experts and fast-track your career.

With DNAcademy, you’ll receive all the tools you need to find your own success and profit. You’ll learn how to locate sellers, land the best deal possible, sell for maximum profit, or acquire the best domain name (and defensive registrations) for your brand. And I’ll show you how to do it all the right way.

DNAcademy is for everyone. Here’s a breakdown of who can benefit from the course:

THE INVESTOR

This training program will enable you to become a successful domain name investor or broker, meaning new or increased revenue for you.

By learning the fundamentals and applying them to your investments or those of your clients, you’ll be able to make more. More money, more success, more clientele.

Learn how to get more sales leads, define a pricing system, close deals faster, and maintain long-lasting client relationships that lead to referrals and retained business. DNAcademy helps you become a master in your field.

THE ENTREPRENEUR

Most entrepreneurs start 2.3 businesses in their lifetime.

Roughly 500,000 businesses startup every year in the USA alone, and each business needs a brand and matching domain name. Just like every developer needs a plot of land.

Choosing the right brand and domain name is one of the most critical aspects of the startup. It can give you authority with customers, and investors, or it can make you look like a joke. It can make or break your offering. It can dictate future success…or failure.

But most entrepreneurs don’t understand how to value and acquire domain names, meaning they don’t know how to manage the value of their digital real estate. DNAcademy allows you to be one of the few –– and one of the successful.

Take control of your domain name like you do your marketing, customer development, and service level. Learn a skill you’ll use for the remainder of your career.

THE WEBMASTER

Your clients come to you to build a vision and then literally build their online presence.

This process starts with you guiding them to a domain name that suits their business needs and future plans. Don’t you want to give your client every opportunity possible to succeed?

This course helps you understand the different types of domain names, how they’re valued, where to buy, and how to negotiate. DNAcademy helps you become indispensable to your clients.

REAL RESULTS

REAL SALES AND ROI FROM GRADUATES OF DNACADEMY

Mark made $4,930 in 6 months with the skills he learned in the course
Rob saved $3,000 when he purchased his desired company domain name in the aftermarket
Brian earned $2,600 acting as a broker (zero investment!)
Mike earned back the $22,500 he spent for an exact-match domain name in 6 months by building a lead generation website
Steven flipped a $93 domain into a $1,000 sale with 19 outbound emails
Menno turned a $999 buy into a $2,000 sale using his newfound personal network
Denis passively listed his $12 purchase and sold it for $3,450
Chris hand registered ($8.47) a domain and sold it for $900 through a marketplace
Kirk telephoned local businesses and sold his $10 domain for $360
Mario received an inbound offer for €2,500 for a domain that he bought for €13.99
Bryan turned a $5 auction purchase into a $3,000 sale using one technique in the course that helped him find a diamond in the rough
Candace earned more than $100,000 in a year as a broker only 2 years after completing DNAcademy

WHAT WILL YOU LEARN?

TOPICS COVERED IN THIS REVOLUTIONARY TRAINING PROGRAM

Successfully valuing, buying and selling domain names can take years to master. With DNAcademy, you can accelerate your learning journey to only weeks.

Here’s what you’ll learn:

INTRODUCTION TO DOMAIN NAMES

In this section, you will learn some technical aspects of what a domain name is, review a short history of domain names, and understand the foundational “nuts and bolts” of the domain industry. You will also learn the value of a brand and how supply and demand affect domain names.
DOMAIN NAME KEYWORDS

The lessons in this section will teach you the different types of domain name keywords, including industry terminology. You will learn everything from generic keywords to brandables to acronyms to numerics. After this lesson, you will understand the foundational building blocks of what makes a domain name, as well as how to classify them.
VALUATION METRICS

In this section, you will learn every type of metric that can cause the value of a domain name to increase or decrease. We go into detail on prefixes like “my” or “e,” when you want a singular versus plural, how simple word placement can ruin a domain, why search volume matters, how usage limitations can kill a domain name, and much more.
VALUATION TOOLS

Which tools matter and which tools are a waste of time? We’ve analyzed all of them and recommend which ones are best for you. In this section, we will walk you through video tutorials of the most important aspects of each tool and offer exclusive discounts on some tools for DNAcademy students.
DOMAIN NAME VALUATION TUTORIALS

If you can’t value domain names, then you’ll never be successful buying or selling domain names. In this section, we’ll walk you through — step-by-step — how to do domain name valuations of each type. You learn how even a slight variation can crash a domain’s value. Then you have an opportunity to practice your newfound skills.
BUYING DOMAIN NAMES

This section of the course is about the art of buying domain names. You will learn where, when, and how to buy domain names. We cover all of the marketplaces, industry standard tools and strategies involved — from creating a buyer’s profile all the way to buy-side negotiation tactics like anonymity and using a broker-buyer.
SELLING DOMAIN NAMES

Once you know what domains to buy, the next step is understanding how to sell them. This section teaches the DNAcademy 8×8 Sales Matrix© and focuses on both passive and active sales channels. We show you the right and wrong ways to sell your domains and recommend which marketplaces will provide the highest return on your investment.
RUNNING YOUR BUSINESS

With the skills to start a domain name investment company now under your belt — if you so choose — you’re ready for this final section of the course. Here we cover the basics of financial matters, such as P&L statements and cash flow, as well as provide a roadmap to get started in domain name investing. To ensure you avoid common pitfalls, we also include lessons on paying your business taxes and protecting your investments from frivolous UDRP actions.

WHY THIS COURSE IS THE BEST

DNACADEMY’S PROVEN PATH TO MASTERY

This course will bring you up to par with the top 1% of domain name entrepreneurs that have been in the industry for years. Regardless of what knowledge you have going in, this course will give you all the insider information you need to be the very best –– whether you’re an investor, webmaster, or business owner.

The lessons, modules, examples, and resources are unlike any other course in the industry. Shortcut your path through the school of hard knocks, get serious about learning, and turn your hobby into an investment.

We Teach You

We teach practical theory, fundamentals from the real-world, and characteristics of what success looks like today (not months or years ago).
We Show You

We provide video tutorials that show you exactly how to use the tools. No fluff. No BS. Real, hands-on walk-throughs of the tools that matter today.
We Guide You

We ask you to value each of the six types of domain names, then provide you with direct and specific feedback on how to improve your valuations. Nowhere else will you find this kind of valuation practice and coaching.
We Assist You

We offer a private discussion forum that allows you to ask questions, judgment-free, for when you get stuck — and we all do.

DNAcademy does a lot of things to ensure your success… but there’s one thing we won’t do. We won’t guarantee a get-rich-quick, one-size-fits-all approach. We won’t promise a lot of work for little return.

Any system that pledges quick money for minimal work is a scam.

You won’t find this in DNAcademy, and that’s something we can guarantee

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