CRO Principles – Mathias Schrøder

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CRO Principles – Mathias Schrøder

Sell more and increase profits— or get a full refund.

In this Notion book, you learn 77 principles for designing a top-selling and high-converting online store. Each principle teaches you how to design a specific part of your store to sell the most. Use the principles to increase your conversion rate and sell more— or get a full refund.

All the principles are made in partnership with Oddit, the world’s leading UX teardown company.

Why invest in optimizing your site?

Conversion rate optimization (CRO) is the tide that lifts all boats. Optimizing your site makes you sell more from all your other marketing activities. You get more sales, a higher ROAS from paid ads, and happier customers because they get a better experience on your site.

And even more important, you make more profits because you sell more from the same amount of work and costs.

What’s included?

The principles in this book teach you how to best design your home page, collection pages, navigation, and product pages.

Each of the principles includes:

• A detailed explanation of how to design a specific part of your store to sell the most.
• The “why” behind; the psychology or user behavior behind the principle.
• Examples when necessary.

You can quickly find all the low-hanging fruits you can implement fast. All principles are grouped by how easy they are to implement.

The book also includes a step-by-step guide teaching you how to best set up Google Analytics without an expensive third-party app.

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