Copy Slacker – Ben Settle

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SLACKER COPYWRITING COACHREVEALS SECRET WAY TOMAKE FAR MORE SALESBY SPENDING FAR LESS TIMEWRITING YOUR SALES COPY!

“I’ve quickly ‘batted’ out ads that have collectively earned tens of millions of dollars for businesses in hyper-competitive niches, and against more talented copywriters, using my secret ‘Copy Slacker’ method.

“You can use this method in your business, too — with just a short 4-hour training so simple you can learn it in one sitting today, and be using it to make more sales in your business as early as tomorrow!”

Dear Friend,

If you want to as much as double (even triple) the sales your business makes from your ads… while cutting your writing time in half and eliminating all the stress, frustration, and overwhelm you feel writing copy now, then this letter will show you how.

Here’s the story:

My name is Ben Settle and, about 17 years ago I was a broke, desperate copywriter in so much debt I was almost bankrupt. I barely got paid anything for writing copy. And even when I did get work, I’d stare at a blank screen for days wondering what to say, or how to begin. I’d then spend several weeks raiding my copywriting books and swipe file for inspiration… only to end up more overwhelmed, more confused, and more crippled with “analysis paralysis.”

But you know what the worst part was?

After all that time obsessing and stressing over my copy…

My Ads Would Barely Convert

Or Make ZERO Sales At All!

I was a complete failure at copywriting.

And, things got so dire, I couldn’t even pay the rent or car payment anymore.

Then, call it luck, fate, or even “divine intervention” if you want… but I got a call from an Internet marketer who had read a bunch of my copywriting articles (I was one of those hacks who taught copywriting, but didn’t do it successfully myself). And, he offered me a chance to write an ad for a high ticket (and unproven) product where he would pay me 50% of the sales if the letter worked, and nothing if it didn’t.

Long story short:

Since I was in a hurry and didn’t have time to spend weeks and months writing the copy, I decided to do a little “experiment” to write the ad faster than usual.

It was, in many ways, the opposite of what a lot of gurus were teaching.

And, I didn’t really think it’d work.

But, I figured I had nothing to lose (my ads sucked anyway) and tried it. So with only a few days to spare… I quickly created the ad using my experimental method for researching and writing copy fast. The ad was far from perfect. But, (as the client said) it was “good enough” to run, and we mailed it.

The result?

That One Just “Good Enough” Sales Letter

Helped Me Pay Off My Car And Other Debts

In A Matter Of Weeks!

But that’s not all:

The sales we made off that sloppily-written ad were so big, the client and I attracted joint venture partners from the US, UK, Australia, and other countries who wanted to use that ad to sell our product to their lists, too.

And I had to wonder:

Was I really on to something with this way of writing ads that let me bypass weeks (and even months) of work, stress, and tediously obsessing over my copy? Or, was this just some kind of “one hit wonder” that only worked for that particular product and list? So I immediately tested this new formula on some other copywriting gigs.

And guess what?

Not only did I knock that copy out in record time, too, but…

These Other Ads

Made Even More Sales!

After that it was like the floodgates opened.

Writing ads became unbelievably fast & easy with sales pouring in.

My method gave me so much free time, colleagues called me a “slacker.”

And, clients started seeking me out to write their ads. (Instead of me seeking them out.) In many cases, they didn’t even want to see my portfolio. They’d either bought something from one of my ads and wanted to hire me because they knew I wrote the copy (like 7-figure copywriter and millionaire investor guru Mike Dillard did). Or they had seen a demonstration of how I worked (like the world leader in self defense training Captain Chris Pizzo did). Or they simply saw how I applied this new way of writing copy to other peoples’ ads (like the “founding father” of Internet marketing as we know it Ken McCarthy did).

Anyway, my “slacker friendly” method is based on two things:

• “Criminal Profiling“ Research

Specifically, doing research based on how certain law enforcement agencies “profile” and get inside the heads and psychology of serial killers, terrorists, and other criminal masterminds.

I figured if it works for getting to “know” the bad guys, I could use that same methodology to get inside the heads of my customers so I would know exactly what they‘re thinking, what they want to buy, and what to SAY to sell them. Fact is, when you know “what” to say, it doesn’t matter all that much “how” you say it. Quickly written ads that are just “good enough” (or even downright sloppy) can make you a ton of sales and beat better copywriters (who spend a lot more time writing their copy than you) if you have the right research. And what I did was, I figured out how to get this research fast and use it to write my ads even faster.

• “Dumbed-Down“ Simplicity

What I mean by that is this:

I decided to throw out all the complicated 50+ point copywriting checklists, formulas, and templates all the gurus were pushing. I had no doubt those things worked for them. But all that “noise” just made things more overwhelming for me, and made the whole copywriting process take way too long. So instead, I “reverse engineered” exactly how a few of the world’s top copywriters structure their ads (that none of them seem to teach, for some reason) and broke it down into 5 easy steps even a frustrated and overwhelmed newbie like me could follow.

The result?

A ridiculously simple way to write copy fast — that also makes lots of extra sales.

In fact, some people I have shown it to…

Have Accused My Copywriting Method

Of Being “Too Simple”!

Is that true?

I don’t know, maybe.

What I do know is, my sales letters using this method have collectively (between my clients’ businesses and my own business) since helped make tens of millions of dollars in sales in some of the most competitive niches on the planet (like golf, weight loss, self defense, and biz opp) where I have competed against more talented and harder-working copywriters. Believe it or not, a few world class copywriters are even on record saying I make them jealous (like Ryan Healy, world class copywriter for several major financial publishers like Agora Financial & Lombardi Publishing) and even “pissed off” (like Ray Edwards, who has the biggest book of “Who’s Who” Internet marketing guru clients on the web) because I make it look so fast and simple.

Here are a few examples of what I’ve done with this “slacker” copy method:

• Written control ads that have run for 8 years straight. It’s extremely rare for controls to last 8 weeks much less 8 years — but I had one in the MLM niche that ran at least that long, with other (more-talented) copywriters failing to beat it until the client retired the product.
• Created a headline that ran for several years as a banner ad on all the big conservative news sites that cost a fortune to advertise on (like Drudge, NewsMax, etc). Marketers typically have to keep testing brand new headlines on sites like these every few days or weeks to make a profit. Yet, this one headline I wrote using my “slacker” copywriting formula ran for years straight and was only taken down because the client retired.
• A sales letter I wrote for a business in the weight loss niche (I used to partner with) used this method to convert the front-end at 40%! That’s total list size vs sales volume — including to ice cold Facebook traffic in arguably the internet’s most competitive niche.
• Made a start-up golf company well over $200k per month quickly banging out ads with this method. They don’t use those ads anymore because the golf guru they were built around left. But, this company is still one of the most well-known golf companies on the Internet due in part to the sales letters I wrote that helped build it from the ground up. (Best part: I knew NOTHING about golf when I wrote these ads. I didn’t need to. My method let me research and write the ads in just a few days without prior experience.)
• Took one prominent direct sales company from nabbing a .8% response to over 1.6% response. That may not seem like a lot, but to that company it meant many millions of extra dollars in sales to them and their members, and tens of thousands of dollars in commissions to me.
• Most recently, I created a sales letter for a golf company I have part ownership in that brought us $5.85 buyers during a soft launch. The traffic guy on board says in all his years of running hundreds of traffic campaigns (he works for some of the most prolific marketers in the home business niche), he’s never seen cold traffic convert like that.
• Been invited to teach aspects of my copywriting method to some of the world‘s most prestigious direct marketing companies. Such as Agora Financial ($400+ million publishing company who already hires the best of the best copywriters on the planet)… AWAI (one of the internet’s oldest and most prestigious copywriting training companies)… Real Dose’s (one of the world’s biggest and most respected health supplement companies) Health Profits Summit… professional radio producers at Entercom (one of the largest radio broadcasting companies in the United States)… various seminars and events where people pay up to $10k just for a seat… and my former annual Oceans 4 Mastermind — where 7, 8, and 9 figure businesses pay me and 3 of my colleagues to put them on a “hot seat” — transforming their ads overnight.

Anyway, here’s what all this means for you:

Before recently, I’d never before revealed exactly how I do this in detail. The way I see it, there’s more value in keeping secrets than sharing them. And, I simply wasn’t motivated to teach it.

But for the time being, I’ve decided to offer it in a short course called:

Copy Slacker

No, it won’t make you an “A-list” copywriter.

(Even though I’ve gotten testimonials from various A-list copywriters.)

Or even a so-called “world class” copywriter.

And, while I call it “slacker-friendly”, that doesn’t mean you can be lazy. It still takes hard work and some time. It just doesn’t take nearly as much work and time as other methods I’ve seen.

Even so, I believe it can help anyone (both raw newbies and seasoned pros alike) jack up your response… cut your writing time in half… and virtually eliminate all the nagging frustration, stress, and confusion you feel when writing your ads now.

However, this product is very expensive.

And, it does NOT come with a money-back guarantee.

If that gives you acid reflux, then I suggest buying a more “conventional” and/or cheaper copywriting product, book, or course, instead.

(There are certainly plenty to choose from.)

Otherwise, to help you decide, here’s a “sneak preview” of what’s inside:

• A fast and effective way (taught by sex therapists to men with erectile dysfunction) to get over the “blank page hump“ and kill writers block dead.
• How to create instant belief about you and your product in your copy if you’re just starting out and nobody knows who you are.
• How to use your competition‘s product testimonials to sell YOUR products.
• A memory training technique that gets your prospects daydreaming about the product you’re selling, and unable to get it out of their heads!
• An admittedly weird (but super effective) way to sell wildly expensive products with just one or two sentences!
• How to make even the most outrageous and hyped-up claims sound 100% believable.
• The “bragging without bragging“ sales letter secret (seen in many old Kung Fu movies) that lets you boast about your products, services, or yourself without sounding like an arrogant douche bag.
• An old school door-to-door sales tactic that makes people want to buy products they didn’t even originally want!
• How to create such an intense urgency to buy in your ads that peoples‘ hands will literally shake trying to type their credit cards into the shopping cart!
• The “house of horrors” method to quickly digging up gold nuggets of valuable market research… and also…

Why You Should

Treat Your Market

Like Evil Criminal Scumbags!

Let’s take a break to “riff” on this a moment.

If you ask 9 out of 10 copywriters what they want to know for making more sales, they’ll ask you about all the best copywriting tricks, tactics, and techniques.

But, they are asking the wrong questions.

That’s like asking an FBI agent what’s more important — being able to shoot a criminal in the eye from 200 feet away… or knowing how to profile a criminal so they know where that criminal will be, what their next move is, how they think, and the best way to catch them.

I’m not saying to call your customers criminals. But, if you know how to “profile” your customers like lawmen do… so you know everything about your customers psychologically, emotionally, and even physically…

You Can Make Many Extra Sales

Regardless Of How Good

Your “Writing” Is!

You’ll know exactly what they want.

Exactly what to say to them.

And, exactly how to deliver your message in the most “sales friendly” way.

Anyway, that’s one of the things Copy Slacker shows you: How to “profile” your market like this so you know more about them than their own mothers.

Plus, I’ll also show you these other little-known research tips:

How to get Nielsen (the big TV audience research company) to do market research for your sales letters… A “tried and true” way of knowing when you’ve done enough market research… A market research “cheat sheet” (I’ve only previously given to consulting clients who paid me $15,000 a pop) that’ll tell you exactly what words to use in your ads to make your business the maximum amount of sales… The “circling the desk” research trick (used by a copywriter who specializes in writing high ticket products) that lets you do market research twice as fast as it normally takes…

But we’re just getting warmed up.

Here are some more of the invaluable tips inside Copy Slacker:

• The sales-destroying mistake copywriters make who use surveys to do research. (The GAP company once made this blunder and it cost them tens of millions in sales.)
• How winning political campaigns use copywriting to get even complete morons elected to public office.
• The exact number of syllables your words should have if you‘re selling to highly intelligent people.
• What A-List copywriters (who work for the biggest direct mail and Internet publishing companies in the world) talk about with each other about copywriting… but almost never discuss publicly! (Hint: It ain’t anything sexy or “sneaky” like NLP or other persuasion tricks you read about in most books. Instead, they talk about this one thing even the best copywriting books and courses ignore or just gloss)
• The world‘s most-feared negotiator‘s secret (used to broker $500 million dollar deals in corporate America) to making sure your sales letters are exciting, sexy, and interesting to read.
• A bizarre (but ridiculously effective) way of using an ordinary dog leash to create ads that can win even against better “written” copy!
• The 1960‘s “Mad Man“ era secret to writing headlines that can get people eagerly reading every word of your sales letters.
• The naked-man-in-the-woods headline tactic of an 8-figure earning copywriter that can help keep readers glued to your ads — even if they’re being bombarded with texts, ringing phones, Facebook messages, crying babies, and other distractions.
• Facebook‘s secret swipe file for writing ads so effective it can make people mad at you for interrupting their day because they can‘t resist reading your sales pitches!
• 11 “newbie proof” headline templates (with real-life examples) that are…

Designed For People

Who Struggle With Copywriting

And Are In A Hurry!

Speaking of headlines:

Once upon a time, I wrote a “sleepy” looking headline that nobody (including the client) thought would work. But not only did it win, the client used it as his space advertising all over the Internet — including on big news sites (that cost a fortune to advertise on). He simply used the headline verbatim (tweaking maybe a word or two at most) along with an image and a “click here” call to action.

The result?

That ad ran for several years. And, it made the client a pile of extra sales (and they were already a $30+ million per year business).

Anyway, you can see this headline and know exactly what made it “tick” inside Copy Slacker, where I break it down and show you how to apply the psychology of it to any of your headlines.

Plus, you’ll also learn these headline secrets:

Word-for-word the single best kind of headline to use (proven in over a billion dollars worth of testing)… How to “sexy up” a boring headline with just a few extra words… The best kind of headline to use if you’re not sure what to write… A simple “twist” to add more pop to your headlines used by billion dollar merchandising companies… A secret way discovered by professional neurologists for making your headlines almost impossible to ignore… When you don’t even need a headline in your ads (two of history’s most mailed letters didn’t have headlines)… A secret (and free) stash of headlines written by the world’s top copywriters you can study, model, and tweak for your business’s sales copy at will… and more.

But hang on, we’re still not done.

Here are even more copywriting secrets patiently waiting for you inside:

• A sneaky way to use your competitor‘s products and services to sell yours! (I once saw a martial arts school do this, and their new member count went through the roof.)
• A 6-word “Old Faithful” sales letter opener any business can use, that works for almost any ad you will ever need to write.
• A little-known (and 100% free) way to get some of the best writers on the planet (who know your exact market better than any “copywriter“ ever will) to write big chunks of your copy for you.
• The most “fail proof” way to write ads ever invented. (Straight from the man who founded Sears — and nope, it has nothing to do with being a good writer.)
• The “devils backbone“ secret to making boring products instantly sound far more interesting.
• A 15-second sales letter design trick for making your ads up to 10x’s easier to read and buy from. (And don’t worry, no design or software skills necessary — if you can select and bold words with your mouse, you can do this!)
• How one of America‘s top sales trainers “spins“ the worst flaws and negative aspects of products and services into red hot reasons to buy!
• How to sell to “fire breathing” skeptics in your sales letters.
• How studying the great copywriter John Caples can get you in legal hot water. (Disclaimer: I am a huge John Caples fanboy and believe every copywriter should study his work. But, there is something he did in one of his more famous ads that, if you do it today… could get you fined by the government or worse! Details inside…)
• A “magic bullet” way to…

Write Stories That Are So Persuasive

They Can Sell Your Business’s Products

Even When You’re Not Pitching Anything!

True story:

The 1986 movie “Top Gun” (about a Naval pilot training at the “Top Gun” fighter pilot school) was, in many ways, one of history’s most profitable “sales letters.”

And there are two reasons why:

First… after the movie hit the screens, Ray-Ban Aviator sunglasses (the kind Tom Cruise’s character “Maverick” wore) jumped 30%. And secondly… Air Force and Navy recruitment shot through the roof. Frankly, that movie was so good at “selling” the public on joining the Navy, recruitment booths were set up inside theaters it played in!

Hence, the selling POWER of stories.

After all, there was nothing in the movie telling you to go buy Maverick’s brand of sunglasses or to join The Navy. Yet, the story helped “sell” great hordes of people on buying both those things.

And guess what?

Copy Slacker shows 7 ways to write persuasive stories for your business that have been used to generate (literally) billions of dollars in sales in every imaginable market for every kind of product that’s ever existed. In fact, the story-telling methods I use are so powerful (and simple), I was flown in and paid a big fee to teach this to Agora Financial’s copywriters and editorial team.

Let’s keep moving.

Here’s what else you’ll find inside Copy Slacker:

• How people are neurologically “hard wired“ to be persuaded. (This info has been used to generate huge amounts of money by everyone from vicious propaganda machines to worldwide peaceful religions — here‘s how to use it to make a ton of sales in your ads.)
• A secret place to get free top notch copywriting critiques. (Many of the world’s highest selling copywriters go to these same people for critiques for their own ads.)
• The “back-asswards” order in which old school copywriters wrote their copy that crawled inside their customer‘s psychology and virtually tormented them until they bought!
• When having a lower price can hurt your company’s sales, branding, and even reputation!
• How to “download“ a copywriting client‘s personality and voice into your ads so it sounds exactly like them in your copy. (If you‘re a freelancer, this could almost eliminate re-writes, changes, or annoying time-consuming edits.)
• A Harvard psychologist’s secret method for mentally disturbing your prospects into wanting to buy from your business’s ads.
• How to legally and ethically “borrow“ proof and credibility from other people to make your company’s ads more believable and persuasive. (Hint: You can see this “in action“ if you read the bestselling book “Rich Dad, Poor Dad“.)
• The exact best length a sales letter or advertisement should be.
• How to spin awful, traumatic, and painful things that happen to you into high-pulling sales copy.
• How to (ethically) inflict psychological pain on your prospects in your ads… and make them far more likely to buy from your business. (The great A-list copywriter David Deutsch once did this to sell a dry, boring book about a subject most people couldn’t care less about — imagine how well it can work with an interesting product!)
• The “drug dealer“ sales letter opener that works like crazy to get people to read your ads top to bottom. (This works so well you almost have to be careful — otherwise you could get a lot of people buying from your sales letters who aren‘t even prospects for what you‘re selling!)
• 12 ways to write bullet points that “seep” right into your reader’s psychology and…

Makes It Hard For Them To Sleep At Night

Until They Buy From You!

Another true story:

Many years ago, the late, great copywriter Gary Halbert was hired by Entrepreneur Magazine as a consultant. And he wrote an ad for one of their products and said he packed it full of bullets. But, there was one bullet he said created such a flurry of buyers that calls came in for almost a YEAR afterwards to buy the product.

What was the bullet?

• FAKE COCAINE: a legal substitute that fools almost everyone!

The point?

There have been expensive (very expensive) products sold to people who didn’t even know those products existed 5-minutes earlier because of a single bullet buried in an ad

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