clothing brand marketing – Rob Prsa

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The Complete Step-By-Step Implementation Plan To Successfully Market Your Clothing Brand

I’ve taken everything I’ve learned from mentoring thousands of students while simultaneously running my own clothing brand (@KayBahdApparel) earning well-over six-figures per year in revenue, and channeled it into a comprehensive step-by-step implementation program that not only teaches you the high level theory but the actual execution of how you can do the same.

Yes, you’ll learn the strategies behind everything you do, but more importantly, you’ll have a meticulous, step-by-step guide that leaves nothing out and takes nothing for granted as you implement it.

The end result: Having a complete marketing strategy you can apply to your clothing brand to generate consistent online sales for the rest of your clothing brand’s life.

THE CLOTHING BRAND MARKETING SYSTEM
(is the first of it’s kind that…)

REVEALS THE COMPLETE BLUEPRINT

The underlying formula for how to market a clothing brand from scratch is broken down on a fundamental level, exposing all of the hidden steps required to get results.

FOCUSES ON THE “NITTY GRITTY”

Since the clothing brand marketing system is an implementation program, you’ll be getting your hands dirty with social media. Not only do I make it dead simple, but I take nothing for granted, and really go step by step to make sure you know exactly how to do it yourself.

PRIORITIZES WHAT’S WORKING NOW

Keep your finger on the pulse and quickly learn emerging social media platforms (like Tik Tok) that will give you the advantage over other clothing brands that are slower to adapt.

MODULE 01
BIRDS-EYE VIEW OF THE SYSTEM

Before diving into all the juicy “hands on” content, it’s my job to first properly prime you and put everything you’re about to learn into the right perspective.

Here, you’ll get a birds-eye view of the marketing system and experience powerful mindset shifts, entrenching the proper beliefs and attitudes necessary to successfully market your clothing brand.

This module will completely burn away any false notions of what it takes to market a clothing brand – and show you the proper framework so that you’re able execute and get mind-blowing results.

Highlights:

» Learn the blueprint underlying every successful clothing brand and set yours on a trajectory towards reaching its fullest potential

» Learn the five necessary stages your clothing brand must evolve through in order to scale it to over six-figures in revenue

MODULE 02
BUILDING A FOUNDATION FOR YOUR BRAND

In order to land pictures of celebrities wearing your clothing and generate stacks of online orders from excited customers, the core components of your brand NEED to reach a certain standard.

Here, you’ll dive deep into your “brand concept”, discover exactly who your perfect customer is, and check off all the necessary boxes for you to start making sales and land big-time celebrity endorsements.

Even if you’re already well along your journey, this module will guide you to detect your blindspots, diagnose the hidden issues with your brand, and eliminate any weaknesses that are blocking your clothing brand from achieving true success.

Highlights:

» Learn the key ingredients for developing a “winning” brand concept that spark powerful responses from newcomers and creates lifelong customers.

» Transform your cloudy brand idea into a profound movement that impacts the world with depth and purpose by applying the 2 core elements that make up a well-founded clothing brand.

» Use my powerful guide to once and for all pinpoint your exact target market and determine the perfect ideal customer for your clothing brand.

» Follow my comprehensive checklist to guarantee that your clothing brand has a rock-solid foundation to build from and produce unstoppable momentum.

MODULE 03
LANDING FREE CELEBRITY ENDORSEMENTS

Now that the foundation of your clothing brand is established, it’s time to add value by securing the “social proof” that will enable you to sell your products with ease.

At this stage, you’ll identify the celebrities and influencers that are perfect for your clothing brand and execute the proper strategies to effectively interact with them.

Even if you’ve never contacted a celebrity in your life, this module will break the process down into simple, easy to execute steps that will finally make you feel confident about reaching out to high-status celebrities and influencers to receive endorsements for your clothing brand.

Highlights:

» Watch me breakdown and analyze real messages and conversations that were successful in landing free endorsements from celebrities and influencers for my own clothing brand.

» Use my proven message templates to confidently write messages that give celebrities and influencers the extra comfort and assurance needed to endorse your brand.

» Learn “the sweet spot” that consists of the exact characteristics and attributes in a celebrity or influencer that will give you the best chances at receiving free endorsements for your clothing brand.

» Use my worksheet to create a list of celebrities and influencers that are perfect for your clothing brand and develop a complete understanding of how to effectively approach them on social media.

MODULE 04
GUERRILLA MARKETING ON SOCIAL MEDIA

Leveraging your newly acquired social proof, it’s time to start methodically exposing your clothing brand to your target market and build a base of customers.

Here, you’ll learn and implement a series of marketing strategies that will allow you to make in-the-moment sales simply by engaging with your target market on social media. 

In this module, all of your confusion as to what-to-do goes out the window, and you’ll be left with a structured system to execute on social media that produces consistent results.

Highlights:

» Pinpoint where to find your potential customers on different social media platforms so that engaging with them is as efficient and streamlined as possible.

» Learn and implement my proven Instagram marketing system that has helped thousands of clothing brands build a loyal following and generate consistent online orders.

» Implement my brand new strategy for Tik Tok that produces warm leads and immediately converts them into customers offering your clothing brand another powerful weapon in the arsenal.

» Build real and productive relationships with your target audience that deepen and strengthen your brand identity allowing you to hone your messaging and get even better results.

MODULE 05
ORGANIC GROWTH ON SOCIAL MEDIA

In addition to the 1-on-1 engagement strategies taught in the prior module, this is where we cover all of the approaches to scaling up and achieving massive reach for your clothing brand on social media.

Here, we’ll do a deep dive into how to get your free content discovered on Facebook, Instagram, YouTube and Tik Tok so that you can build a huge following and easily sell your clothing to that audience.

All of the technical elements are laid out in simple, easy to execute steps that make growing a following online incredibly painless and more straightforward than you could ever imagine.

Highlights:

» Implement my strategy for using giveaway contests on Facebook, Instagram, and Tik Tok to multiply your following in days drawing in thousands of new eyes and converting them into customers.

» Learn how to grow a YouTube channel from scratch using tools that let you discover exactly what your audience is searching for and optimize your content to get views and grow your subscriber count. 

» Implement my rapid growth strategy for Tik Tok that I’ve developed and perfected after building my clothing brands following to over 17K followers in less than one month.

» Learn how to acquire more page likes on Facebook and get more followers on Instagram by growing and transferring followings from other social media platforms.

MODULE 06
FACEBOOK ADS

As there is more engagement on your Instagram and Facebook pages, more traffic driven to your website, and your customer list increases, you can now create profitable Facebook ads.

Here, you will learn the most effective Facebook Ads strategies to target your audience with laser focus, bring back a solid return on investment and scale your clothing brand to new limits.

Even if you’ve never run Facebook Ads before this module will walk you through the process step-by-step, showing you every little nuance of how to create effective Facebook ads for your clothing brand and then how to expertly analyze the results.

Highlights:

» Create and install a Facebook pixel, verify your domain name, and set up event measurement to gather crucial information that can be leveraged to acquire new customers for your clothing brand.

» Follow step-by-step as I set up five campaigns for my own clothing brand from scratch, and thoroughly explain the reasons for every single decision I am making, at every stage along the way.

» Learn how to effectively scale your Facebook ads while maintaining a profitable return on ad spend (ROAS). 

» Create highly profitable Facebook ads for your own clothing brand that reliably generate dozens of orders through your website.

MODULE 07
TikTOK ADS

TikTok Ads are unbelievably underpriced right now and learning how to effectively run them will be an absolute game-changer for your clothing brand.

Here, you will learn how to navigate TikTok Ads and utilize them to gain an incredibly unfair advantage over the competition (who are too slow to adapt to the thriving platform).

Every question you have surrounding TikTok Ads will be answered as I walk you step by step through every aspect of the TikTok Ads process.

Highlights:

» Create a TikTok Ads account, install a TikTok pixel, add a payment method, and create custom audiences to target your customers with pinpoint accuracy.

» Follow step-by-step as I set up two campaigns for my own clothing brand from scratch, and thoroughly explain the reasons for every single decision I am making, at every stage along the way.

» Learn which types of ad creatives are most effective at driving significant conversions through your website. 

» Learn how to analyze key metrics (like Return On Ad Spend) to assess your results and scale your campaigns.

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